2. Brand image and positioning: introduce the brand image and positioning, focusing on the core value and differentiated competitive advantage of the brand.
3. Product introduction and production process: introduce the core products, production formula and production process of the tea shop, and teach production skills and precautions.
4. Customer experience and service standards: explain customer experience and service standards, and teach how to improve service quality and customer satisfaction, including service etiquette, language and communication.
5. Marketing strategy and practice: introduce marketing strategy and practice, including market research, brand promotion, promotion activities, membership system, social media marketing, etc.
6. Management system and training plan: explain the management system and training plan, including personnel management, quality control, food safety, sanitation and disinfection requirements and training plan.
7. Specification of storefront design and decoration: Introduce the specification of storefront design and decoration, including the requirements and suggestions on storefront image, decoration style, prop placement, lighting, music, etc.
8. Practical training and assessment: Conduct practical training and assessment, including making milk tea, serving customers and cleaning.
9. Training Summary and Feedback: Summarize the training contents and results, collect feedback and suggestions from participants, and provide direction and reference for subsequent training and improvement.