both its brands are good.
1. In terms of cost, the US delegation preferred: the exhibition cost was low, the procurement cost, sales price and logistics distribution cost were all reduced to a certain extent, and the customer acquisition cost was also reduced due to the characteristics of the operation of the Head of Mission Community, and the customer acquisition fission effect was better. Meituan: Compared with Meituan's optimization, its pre-warehouse mode cost and customer acquisition cost are higher.
2. In terms of platform products, Meituan preferred: the types and quantities of products are relatively small, mainly covering 8 categories such as vegetables and bean products, fruits, meat and poultry eggs, and users' choices are limited. Meituan: There are a variety of products, including 15 kinds of fresh fruits, seafood and aquatic products, and cooked food, to meet the needs of more users.
3. In terms of service scope, the US delegation preferred: it mainly serves community residents, and solves the last mile problem of distribution by setting up community self-help points, so that users have a better shopping experience. Meituan: The coverage is wider, mainly providing services within 1.5 km around the front warehouse, and the delivery speed is faster.
4. Operation mode: Meituan preferred "pre-order+self-delivery" mode, where users place orders online on the same day, and the offline community picks them up the next day, and users are maintained through community leaders and WeChat groups. Meituan: The pre-warehouse mode is adopted to provide the fastest 31-minute delivery service within 1.5 km offline.