A, modern bar:

"There is music, wine, and many people …" It seems that most people only know so much about bars. As the standard model of western wine culture, bars have attracted more and more attention. "Bar culture" appeared quietly in every corner of China metropolis in 2 1 century. There are many kinds of bars, which are charming and passionate. It has become the world of young people, and it is also the acquiescence to staying out at night. The rise and prosperity of bars are closely related to the economic, social and cultural changes in China, and the pace of bars has kept pace with the times.

So far, bars can be divided into four categories: the first category is campus bars, which are concentrated in colleges and universities and mainly aimed at students. Names are also unique, such as "hard rock", "single aristocrat", "black box" and "sweetheart". You can smell it from the name of the bar. The biggest characteristics of these bars are avant-garde, avant-garde layout, avant-garde music and avant-garde topics. Exaggerated wall paintings and ingenious inscriptions are mostly due to customers' random graffiti, no pop music, no light music, and rock music is played from beginning to end. The second category is the music bar, which mainly focuses on the atmosphere and music effect, equipped with professional audio equipment and the latest music CD, and often has band performances. Soft lighting, soft wall decoration and soft music have attracted many music lovers who pay attention to taste. The third category is commercial bars, regardless of size, which pursue the warm, casual and hearty atmosphere of western-style bars, mainly concentrated in big hotels and commercial streets. The fourth kind of bar is outdoor leisure bar. This kind of bar is located in a remote place, mainly in the open air, with a larger area, a wider range of activities and complete entertainment facilities. The atmosphere is often divorced from the busy city life, giving people a relaxed and relieved feeling. It is an ideal place for urban nightlife people.

Second, the nature:

Bar is a large-scale open-air bar integrating entertainment and leisure, with perfect greening and elegant environment.

Three. Location: xx

Coverage: 90m x 60m = 540m2.

Four. Scope: Scope:

1, mainly selling beer, high-grade red wine, soda wine, fine cocktails and drinks;

2. Introduce a series of special frozen and hot drinks such as milkshake and fruit juice;

3. Provide a series of sober drinks such as cola ginger, milk tea, lemon tea, lemon juice and honey juice;

4. Exquisite and chic fruit bowls (available for sale and free), fresh fruit salads, etc.

Delicious snacks: cooked food (brine series, salt roasting series, barbecue series, etc. ); Drinks (cucumber, peanut, melon seeds, preserved plum, dried tangerine peel, etc. )

Verb (abbreviation for verb) layout:

1, Water Bar: It is the center of the whole bar and the embodiment of unique bar culture.

(1), unique appearance, simple structure, assembly line operation, easy to evacuate guests.

2. The wine cabinet is novel and fashionable, and it is best to have a light at the top of the cabinet, surrounded by paintings and pictures about bar culture.

③ The bar table decoration is mainly based on wine and bar culture, which can be decorated with high-grade wine bottles and handicrafts related to western culture.

④ The bar chairs at the front desk of the bar should be simple, casual and easy to move.

(5), water bar freezer and ice bucket should be sufficient, and the power supply is stable.

6. The bar lights are bright and colorful, reflecting a feeling of feasting.

2, leisure corridor:

(1), quaint frame, made of bamboo or wood, gives people an artistic conception of enjoying the cool.

② The leisure corridor should be open and elegant, so that guests can feel the beautiful environment and atmosphere of the bar.

(3) there are green spaces on both sides of the corridor for guests to relax and sober up.

There are several rest pavilions in the middle of the corridor, which are convenient for guests to rest.

⑤ Small lanterns or dimly lit lamps are hung on the corridor beams.

3. Leisure ancient pavilion:

(1) of primitive simplicity antique style, bamboo or wood.

(2) Leisure pavilions should be elegant, so that guests can feel nostalgic.

There are entertainment facilities in the museum, such as darts shooting, checkers, checkers and playing cards.

There are several dried flowers or bonsai in the pavilion.

⑤ The chairs in the museum are superior to those in the public leisure area, which has a sense of hierarchy.

6. newspapers, books, magazines, etc. It should be installed in the pavilion.

4. Public leisure area (consumption area):

① The tables and chairs should be comfortable and easy to move;

② The distance between stations should not be too crowded;

(3) don't be too slippery in the leisure area, just cement floor;

(4) The stage is equipped with identification signs, candlelight and price list of water bar products (common);

⑤ The leisure area is dimly lit, and it is better to decorate with colored lights.

5. Entertainment area (stage area):

(1), short stage, zero contact with guests, easy to drive the atmosphere of the program;

The background is a projection curtain, which can change the content at any time and is also convenient for watching the football match of the team;

③ The background painting design tends to be avant-garde and has the best relationship with bar culture;

④ Colorful lighting design;

(5) The audio equipment of the whole bar should be in place.

6. Green area:

(1) The green space is mainly planted with plants and turf, which gives guests a sense of returning to nature. This is a big selling point of this bar;

② The green area should not be too large, because it is only for decoration, and the leisure area can be appropriately increased. After all, this bar is often more popular.

(3) The green space needs a special scenic spot with primary and secondary points, so as to represent the characteristics and unique culture of this bar;

(4) The management of the green area is also very important, and it is best to have someone to manage it;

7. Parking lot:

1. For every catering industry, parking lots actually play a very important role;

(2) The parking lot has a large capacity and the entrances and exits of vehicles are orderly to ensure safety;

(3) There is a special person to look after the car, so that the guests can drink and chat at ease.

8. Bathroom:

① Due to the large space in the open-air bar, the bathroom should be adequate;

② The toilet layout should not be too ordinary, and there should be a certain foreign toilet culture, and the extraordinary style should be displayed from an early age.

(3) the toilet should be cleaned, and the catering industry pays the most attention to hygiene.

Six, bar service personnel:

① Management personnel: responsible, competent, careful, good at observing and handling; And it has a wide spread, many promotion ideas and strong practicability, and can control the operation of the whole bar.

2, bar staff: bartending, skilled, because good drinks are the most powerful weapon to attract customers; Skilled operation, fast speed, no mistakes allowed.

3. Waiter Waiter: Good facial features, good image and generous speech.

4, the hostess: youthful and beautiful, strong social and marketing skills; Can retain customers.

⑤ Security personnel: serious and pragmatic, good at mediating disputes.

6. Cleaner: I work hard and I am not afraid of being dirty or tired.

Seven, entertainment:

1, big screen projection: live broadcast of wonderful football matches (World Cup, European Cup, A, A B), American blockbusters, live broadcast of major international news, etc.

2, song and dance performances, small solo concerts, cross talk and other cultural performances.

3, impromptu songs, karaoke grand prix.

7 F(Z； G2 H3 M% G( u disco, bar, DJ, community portal of dance forum, Xiangfan DJ Forum 4, talent show for guests (only need to register).

5. Interactive, quiz and prize-winning games.

6, shooting darts, playing cards, checkers, piling wood, playing dice and other entertainment projects.

Eight, price positioning:

1. Due to the public and elegant environment, the price positioning of service quality will tend to be above average.

2. The specific pricing is as follows:

Alcohol:

Heineken/KOOC-0/80 yuan/Daan (/KOOC-0/2 pieces)/KOOC-0/6 yuan/piece/KOOC-0/2 yuan/can.

Qingdao 96 yuan/Da (12) 10 yuan /8 yuan/can.

Jinwei 72 yuan/Pai (12) 8 yuan /6 yuan/Can.

Pearl River 50 yuan/Da (12) 6 yuan /4 yuan/Tank

Soda Liquor 120 yuan/Da (12) 12 yuan/Branch.

Great Wall Dry Red 65 yuan/Branch

Cocktail 12 yuan/glass

Tiandi 1 10 yuan/piece

Drinking materials:

Leke 8 yuan/Zhi 6 yuan/Can

Sprite 8 yuan /6 yuan/jar

7-up 8 yuan/Branch 6 yuan/Can

Wake up:

Coke and ginger 8 yuan/cup (hot)

Lemon tea 8 yuan/cup

Honey Tea 10 yuan/Cup

Milk tea 8 yuan/cup

Fruit juice 10 yuan/cup

Fruit bowl:

Small fruit bowl 28 yuan/piece

38 yuan/big fruit bowl.

Snacks:

Brine series 10 yuan/vegetable.

Baked Salt Series 10 yuan/Vegetable

Roast series 1 yuan or more/string

Potato chips 3 yuan/plate

Huamei 3 yuan/Zhang

Chenpi 3 yuan/Pan

gift

Peanut gift

Cucumber gift

3. Preferential promotion price:

During festivals or events, the bar offers preferential rewards at different prices. Specific offers are mainly in the form of discounts.

Nine, bar matters needing attention:

A high-level open-air bar should have four basic elements:

1, reliable, beautifully packaged wine and delicious, exquisite and novel water bar drinks;

2. Moderately priced consumption level;

3. The staff is polite and thoughtful;

4. Comfortable and enthusiastic leisure atmosphere;

5. Perfect entertainment facilities and programs;

6. An endless stream of promotion techniques;

7. Perfect management system and safe public security management.

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