The last paragraph:

When I drank the twelfth bowl of Meng Po soup, Meng Po said to me: you have drunk so many bowls, what do you want to forget?

I attached to her ear and whispered: we learn to catcall together, together meow meow meow meow.

(Soul Pendulum Huangquan Panax notoginseng) This is my favorite Mengbo.

In the past, the Internet is not so developed era, can make people become famous overnight almost only the Spring Festival, and now in the era of the Internet, just need a creative can become famous overnight, the last two days, Zhengzhou's this "Meng" fire, accurately said that "Meng "

It is believed that you will be able to find the best way to make a difference in the lives of your children!

I believe that we have all seen on the network to sell "Mengbo soup" "Meng", now no matter whether it is the media or a variety of small video platforms, are spreading the fire of the whole network "Mengbo soup", this "Mengbo soup", this "Mengbo soup", this "Mengbo soup", this "Mengbo soup", this "Mengbo soup", this "Mengbo soup" and this "Mengbo soup". "This" Meng "has been wearing a face full of wrinkles mask, looks to give a very mysterious feeling, in fact, this play" Meng "is a man.

It is understood that the "Mona soup" was only eight o'clock every day to start stalls, but after the media reports, come to watch and taste "Mona soup" more and more people, so "Mona!

"Mengbo soup" is located in Zhengzhou Erqi Wanda Plaza, and now people from all over Henan have rushed to Zhengzhou, is specifically to see the "Meng", drink a bowl of "Mengbo soup", some even have a bowl of "Mengbo soup". "Some of them even come from other provinces, which shows that "Meng's Soup" is really too attractive. In fact, the reason why Mengbo soup is so attractive is mainly creative.

According to the "Meng Po Tang" event planning team staff said, "Meng Po Tang" so hot, in fact, is not used to make money, their purpose is to hope to drive the entire business district, the entire business district with fire, and then if someone else wants to play the project, buy a set of "Meng Po Tang" yourself.

Fire the business district, the purpose is really very good, but this is also the most direct reflection of the impact of the epidemic, the location of the Wanda Plaza in Zhengzhou should be among the most prosperous business district, did not think that now you need to use the "Mona soup" to drive the flow of people, visible now in the Wanda Plaza in the second seven is far from reaching the previous state, and this is the first time that the Wanda Plaza in the first half of the year to reach the previous state. The Wanda Plaza in Erqi is still far from reaching the previous state, and all of this is the epidemic.

The epidemic came very suddenly, the impact is so long-lasting, which is everyone did not expect, but the good thing is that our country's epidemic prevention, and all the people with the fight against the epidemic in order to achieve such an effect, I hope that the epidemic can be a little earlier to the end.

"After drinking this bowl of Mona's soup, I'm still the most beautiful boy on this street."

Mengbo soup has become popular on the Internet, the various netizens have their own views, or think it is to pay "IQ tax", or think it is laundry detergent water, or people's hearts on the desire to release the pressure.

"Mengbo soup" planner called Zhang Yufeng, he said, the burden of the family, the rise and fall of the business, people feel out of breath.

"Mona's Soup" is a failed commercial work of Yufeng Zhang many years ago, "bitter in the mouth, and then tasted slightly sour, sweet aftertaste, like life".

People are queuing up to buy the soup

The original idea was to let people learn to "let go" in the face of pressure

Zhang Yufeng, who was born in 1981, ushered in his baby daughter last year, and his wife, who runs the store with him, became a full-time mother. Despite the fact that both parents have economic resources, the body is still healthy, do not need too much care, but the burden of the family coupled with the sudden epidemic, or let him feel the pressure.

"There must be many people like me, the lack of income, but also constantly spending, the heart has accumulated a lot of pressure, I would like a way to let everyone relax, temporarily put down the heart of those worries, even if a good."

Zhang Yufeng operates two stores, each store has three or four million dollars of spending per month, he believes that everyone is under pressure, so he wants to tell everyone to "put it down" in this way.

On the surface, to send Mengbo soup is to make the "night economy" of the lively, entertaining everyone.

He said, everyone has pressure and worries, students worry about the results, young people want to career success ...... these pressures are inevitable, but some people into a dead end, obsessed with their own misfortune to meet these things.

This bowl of "Mengbo soup" is the predecessor of the "Buddhist" milk tea

Zhang Yufeng can face the pressure with ease, with the ups and downs of the business experience over the years.

In 2018, he put together more than 1 million investment "*** enjoy closet", bought a bunch of clothes but no one to *** enjoy, clothes piled up into the garbage, he carried a bunch of debt but do not know what to do, can not wait to find a place to hide.

On days when he doesn't have a job, he either stays home all day or goes on a long trip.

He was trying to find a product to feed his inner pain and convey the idea that you can be happy without being obsessive. In the end, he opened a milk tea store called "Buddhist Bu Tea", which is now known as "Meng Po Tang".

"Buddhist divination tea" business at the beginning of the opening of the red-hot, the heat faded soon after the closure of the business, so people are surprised that two years later, will be replaced with "Meng" face detonated network.

Mengbo soup, said on the network is bitter tea, in fact, is not pure bitter tea, there are four flavors of sweet and sour, bitter and spicy, is boiled together with Chinese medicine. Zhang Yufeng said, to remove its bitter, leaving its sweet fragrance.

Finally, I want to tell you that the "hunchback" Meng is a young man played, a 90-year-old.

Legend has it that when a person dies, the soul goes to the underworld of the Yellow Springs on the road to pass through a river called the River of Forgetfulness, the river above a small bridge, the name of the bridge is called the bridge of Naihe, Naihe Bridge, Naihe Bridge, stood on the side of a stone called the stone of three lives. The stone records the past lives of passing souls.

On the Bridge of Naihe, there is an old grandmother called Meng. Why is she called Meng? Because her last name is Meng, the Meng Jiangnu who cried down the Great Wall at the time of Qin Shi Huang. I don't know why, but the King of Hell sent her to the bridge to cook Meng Po soup for the passing ghosts to drink, this dry, is two thousand years.

What is the effect of this Mengbo soup?

Life in one life, there are too many love and hate, often pressured us breathless. When we enter the netherworld, these emotional memories must be forgotten. Mengbo soup is to play the role of forgetting the role of love and hate in the past life, so it is also known as "forgetting water". Therefore, most of us do not remember our past lives because we drank Meng Po Soup. However, there are some people who say they can remember their past lives, probably because they secretly drank a few sips when they crossed the Naiho Bridge.

This is a legendary thing, we do not have to be too serious, but these days, Mengbo soup is suddenly on fire, this is how it is?

These days, Zhengzhou, Henan Province, a stall selling "Mengbo soup" on the Internet fire. A "ghost mask" wearing a "Meng" selling "Mengbo soup", people from all over Henan Province in order to drink a bowl of Mengbo soup, at the expense of waiting in a long line. It is said that there are thousands of people in the line every day, and I don't know if it works after drinking it, but the owner is sure to make a lot of money.

Zhang Yufeng, born in 1981, 39 years old. He once spent a million dollars to create "**** enjoy closet", the result is that no one responded, not only did not recover the investment, but also lost all the money.

Two years ago, he opened a milk tea store, very hot for a while, but later, the milk tea store also gradually fire.

This year, due to the epidemic, many people do not have a job, some of the business is not too prosperous, he had a sudden idea, think this "forgetful water" is very selling point, so the milk tea store has become a Mengbo soup store.

I didn't realize that all of a sudden it was on fire.

Perhaps it's also true that failure is the mother of success.

Conclusion: From this point of view, failure is not terrible, as long as you are willing to use your brain, the opportunity will always be there.

I believe that the recent netizens in the brush news or, or daily short video or, more or less see there is such a news, that is, Henan Zhengzhou Mengbo soup red throughout the network. There are many people said to go to the local, at least to queue for half an hour, in order to drink such a bowl of "Mengbo soup", a large square "Mengbo soup" booth surrounded by many people, there are photographs of the live broadcasts, I do not know thought it was someone in the distribution of money it! Why this Mengbo soup on this fire, is it really so good to drink, can forget all the love and hate love and worry about the memory?

The answer is, of course, no! Mengbo soup is an ancient folklore tea soup, according to legend, there is a road called the Yellow Springs Road, there is a river called the River of Forgetfulness, there is a bridge on the river called the Naihe Bridge, walk across the Naihe Bridge there is an earthen platform called Wangxiang Terrace, the old woman is there to sell Mengbo soup. In Zhengzhou, Henan Province, Mengbo soup, simply restore the scene, and then with a mask, mobile stalls have a pot of boiling tea soup, as a selling point to attract crowds of onlookers.

It is said that this planner is a former entrepreneur, this time out of the blue, with the help of the stalls of the economy, enthusiastically try to make such a good effect. We do not care what drugs are actually sold in the soup, regardless of who the real person is, proving that one thing, there is no sellable goods and things, only you can not think of innovation and traffic help. It is said that it is just a tea soup to reduce the summer heat, but guests are willing to pay for such innovation, and a pass ten ten hundred, even if there are a hundred inside one can be patronized, which is also earned.

"Mengbo soup" once remembered that it seems to say that people go, the soul on the Yellow Springs Road must drink Mengbo soup, that is, to forget the water, drink it will forget the pre-birth memories to a new look on the road to a new life, so that they live happily .....

"Dream mother soup" although people hear a little trembling, but it is a landing on the fire, which means what? This in means how much of the mind ah, how many people have no expression or nowhere to say the pressure of the heart ......

"Mona soup" is just a creative symbol, but it has been accepted by countless people, drink the Mona soup, so that they can lighten their load and live a more wonderful ...... Release ......

Right? [Halo]

Erqi Square to see Mengbo,

The ground economy is so alive,

Mengbo sent a bowl of soup,

May there be no hopelessness on this earth.

Nowadays, stalls have become one of the hottest projects. At present, the fire throughout the country is the Mengbo soup in Zhengzhou, Henan Province. A lot of people say that they have to queue up for at least half an hour to drink a bowl of Mengbo soup in their local area.

The creator of Mengma Soup is called Zhang Yufeng, who said: the burden of family, the rise and fall of business, make people feel out of breath.

Mangbao Soup is a failed business project of Yuk Fung Cheung many years ago. It is bitter in the mouth, slightly sour in the mouth, and sweet in the aftertaste, just like life.

Zhang Yufeng became a father last year, and his wife, who runs the store with him, became a full-time mom. Although both parents have financial resources and are healthy and don't need a lot of care, the burden of the family and the sudden epidemic have put a lot of pressure on him.

In order to let those who lack income and are under pressure like himself relax for a while, Zhang Yufeng uses Mumba soup to let people vent.

Meng Po Soup is hot because her excellent copywriting captures the public's psychology, and it's free to taste.

"Mangbao soup, sweet and sour, bitter and salty, what is the flavor of your life, what is the flavor of drinking this."

The planner captured the public psychology, so this Mengbo soup will be hot. Nowadays is an era of developed network, this Mengbo soup can be hot, also thanks to the spread of the network. Stalls also need to be surprisingly creative. However, the net red products will also fade with the passage of time and heat, I believe that as long as the creativity continues, the business will be hot.

The idea of Meng Po soup is very good.

The combination of momentum, momentum building is perfect.

The basis of business is still traffic, whether it is a traditional shopping street or the Internet, e-commerce, the essence is still a traffic business!

According to media reports, the planner is a serial entrepreneur, and this Mengbao soup is also one of her previous projects, which can be said to be a failure.

The planner of the Mengbo soup is called Zhang Yufeng, who said: the burden of the family, the rise and fall of the business, people feel out of breath.

"Mumba Soup" is a failed business project of Yufeng Zhang's many years ago: bitter in the mouth, slightly sour in the mouth, and sweet in the aftertaste, just like life!

On the night of June 5, Zhengzhou, Henan Province, in the core intersection of Erqi Wanda Pedestrian Street, a person dressed as Meng, the scene of the "Mengbo soup", next to a few men to boil Mengbo soup distributed to the public to come to the onlookers.

In front of Meng's face, is the Naihe Bridge, come to drink Meng's soup to the public, need to queue up in front of the Naihe Bridge, and then walk across the Naihe Bridge one by one to drink Meng's soup.

The video shows that an old woman dressed in clothes with a wrinkled mask of Meng, in front of a dreamy white pot of soup sold "Mengbo soup". The scene is crowded, 10,000 people scale, just queuing up can be lined up for a few hours, just to be able to taste a bowl of sweet and sour, can make people forget everything "Mengbo soup"!

According to legend, Meng Po Tang is a kind of tea soup that can make you forget all your worries and all your love and hate. Legend has it that Meng Po Tang is made by taking the souls of people and mixing them with medicinal herbs from the common world, and it is also said to be a collection of people's tears that are decocted into the soup.

Legend has it that there is a road called the Yellow Springs Road, there is a river called the River of Forgetfulness, there is a bridge on the river called the Naihe Bridge, walk across the Naihe Bridge there is an earthen platform called the Lookout Terrace, Lookout Terrace side of the old woman in the sale of Mangbao Soup, Forgetfulness side of the river there is a stone called the Three Lives, Mangbao Soup to make you forget everything, the Three Lives recorded in your past life, we walked across the Bridge of Forgetfulness, look out for a last glimpse of earth, drink a bowl of Mangbao soup, and the last time you see the world. We walk across the Naiho Bridge, look at the last glimpse of the earth, drink a bowl of Mengbo soup cooked in the water of the River of Forgetfulness.

How did Mumba soup catch fire?

1. Thinking: think in ascending dimensions, strike in descending dimensions! Creativity is all about surprise!

Honestly, this idea is still very good. It combines well with the super-hot ground floor economy, and the timing is spot on!

2, insight: insight into the pain points and itch points of consumers is the core!

This is the most critical part of creative success. What is the consumer pain point, what is the itch, stress, the need to release, the need to put down, to get peace of mind.

3, scene: the formation of scene-based solutions

The product is the scene, under the scene is just need, is the flow, usually you will not drink these, then why today queuing a few hours to drink, which is the scene of the immediate need and flow.

4, create and leverage momentum;

With the super flow of the ground economy, the potential of this Mengbo soup was created. The perfect combination to realize the collection of traffic.

5, the role of the story;

Meng Po Tang, Naiho Bridge, the story of these attractions, do not need to be educated, we all know, everyone likes to listen to the story, and the sense of immersion is also very strong, naturally, will accept the product.

Excellent copywriting:

"Meng Po soup, sweet and sour, bitter and salty, what is the flavor of your life, drink is what flavor."

"After tasting this bowl of soup from Meng, go forward and don't look back."

"Drink this soup of Meng, all your troubles are forgotten."

"Forget all your troubles and sorrows, and the rest of your life will be sweet and beautiful."

6. Traffic, sink and conversion;

Because there is no conversion, there is no stickiness. For creativity, it has been great, establish personal IP, but poorly related to the project and product.

Finally, the flow is important, but it becomes less and less important, because accurate traffic, sticky traffic and fans is fundamental, your guests have precipitation and transformation is useful.

Who did it? How long can fire?

The person who came up with the idea is a serial entrepreneur who has done many projects and opened a net red milk tea store, but eventually the craze faded, or closed down, and it was said to be a Buddhist milk tea store.

The idea came to mind because I wanted people to learn to let go, and now everyone is under a lot of mental pressure!

This Mengbo is actually a young man played, male, after 90, an ordinary person just!

How long will it last? It doesn't matter, the world is changing too fast, where is the next wave of dividends? Who knows!

We provide Internet precision marketing planning, brand super IP construction, scenario-based product planning, Internet business model design, community marketing operation, resource introduction and project implementation, to quickly realize sales conversion fission.

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This phenomenon is a credit to our network, the network spreads too fast, many people want to become a net red, trying to do everything! Pretend ghosts, funny, sell stupid, do anything, his red is mainly still now people's pressure, want to forget something, such as Ma Yun's chanting! And car loans, home loans, find a girlfriend, find a boyfriend! This is all there, to the point that this is what you can forget.