Convention and exhibition economy, tourism economy, real estate economy is known as the 21st century "three non-smoking industries", the development of a city, a local national economy undoubtedly has a great role in promoting. So, specifically, how should we look at the impact of the convention and exhibition industry on the city's economy?　The convention and exhibition industry is a high-income, high-profit industry with a profit margin between 20% and 30%. Convention and exhibition has the functions of bridge, window, booth, linkage, etc. It plays an important role in promoting the circulation of commodities, technology exchange, information communication and economic and trade cooperation.　　The convention and exhibition industry has a strong correlation and driving effect, and the convention and exhibition industry has a strong linkage function. According to the relevant data, the industrial driving coefficient of international exhibition industry is 1:10, that is to say, if the income of exhibition venues is 1, the income related to accommodation, catering, transportation, communication, tourism, trade and so on will be up to 10. According to the calculation of Shanghai and Shenzhen, the industrial driving coefficient of the conference and exhibition industry is 1:9, which is mainly manifested in the following aspects: the conference and exhibition can attract a large number of Chinese and foreign exhibitors, exhibition-goers and so on, which can stimulate the consumption demand of commodities and services and promote the commercial and catering service industry. The main performance is that the exhibition can attract a large number of Chinese and foreign exhibitors and exhibition visitors, thus stimulating the consumption of commodities and labor services and promoting the development of commerce and catering services. According to statistics, the consumption amount of a convention and exhibition businessman is 2 to 3 times higher than that of a vacation tourist; the three elements of exhibits, exhibition place and exhibition period peculiar to the convention and exhibition industry determine the limitations of exhibitors and traders in terms of geography and time, and the exhibition place must provide exhibitors with commodities exhibitions, seminars and conferences, newsletters and hotels, and so on. The exhibition venue must provide exhibitors with "one-stop" services such as commodity exhibition, seminar and conference, news communication, hotel industry and so on, which will lead to the rapid development of the consulting industry, cleaning industry, advertising industry, printing industry and tourism industry in the exhibition venue; the conference and exhibition will be able to push the venue to strengthen the development of basic industries such as traffic, transportation, telecommunication and environmental protection, so as to comprehensively enhance the comprehensive economic strength of the venue.　　Conventions and exhibitions can show the image of the city and improve the visibility of the city in the international and domestic markets. Internationally, to measure whether a city can be among the ranks of internationally famous cities, an important symbol is to see the number and scale of international conferences and exhibitions held in this city, an international conference or exhibition can not only bring considerable economic benefits to the host city, but also bring immeasurable social benefits. International exhibition is the biggest, most characteristic and meaningful city advertisement, which can publicize the scientific and technological level and economic development strength of a country or region to the exhibitors, traders and visitors all over the world, show the city's elegance and image, expand the influence of the city, and improve the city's popularity and reputation both at home and abroad. At the same time, the development of conference and exhibition industry also helps to deepen the understanding and communication between the government, domestic and foreign organizations and the business community, and promote the exchange of visits and cultural exchanges between cities.　　The development of conference and exhibition industry should be unswerving The conference and exhibition industry is the product of market economy development, firstly, it develops rapidly in coastal cities, and "conference and exhibition economy" has been recognized and valued by more and more regions and cities. Zhengzhou has certain advantages in the development of conference and exhibition industry, we visited Shanghai, Shenzhen and other places some time ago to study the development of the conference and exhibition industry, and contacted a lot of people engaged in business and exhibition work, they generally optimistic about the development of Zhengzhou conference and exhibition industry, that Zhengzhou is the ideal city to hold exhibitions.　　The development of conference and exhibition industry to highlight the individual characteristics of the international and domestic conference and exhibition industry development trend, more and more prominent personalized features, Shenzhen's "Fair", Dalian's clothing exposition, Guangzhou's "Canton Fair" and so on. Then, the development of Zhengzhou's convention and exhibition industry should also consider what personality of Zhengzhou, highlighting the personality in order to do a good job of characteristics, the convention and exhibition industry will have vitality.　　According to Zhengzhou city's location, transportation, culture, tourism and other advantages, Zhengzhou conference and exhibition industry development should highlight the following several individual characteristics: First, the development of material flow of the exhibition. As Zhengzhou is located in the Central Plains, it has a unique location advantage, and the transportation is developed and obvious. Railroad, highway and air transportation are convenient and fast. This kind of location and transportation advantage is beyond the reach of some remote cities. It is more conducive to the transportation and distribution of large quantities of goods, and is conducive to logistics distribution. Exhibiting here can make a large number of goods in and out, fast in and out, so that the majority of businessmen not only save time, but also save costs, to achieve the purpose of convenient, fast and efficient. Therefore, the development of Zhengzhou exhibition industry should mainly rely on this advantage, give full play to this advantage, highlight this feature, and hold more large-scale machinery, building materials, agricultural products and other large flow of exhibitions, but also more conducive to promoting and stimulating the development of logistics industry in Zhengzhou.　　Secondly, the development of agricultural products-based exhibitions. Since the reform and opening up, especially in recent years, the city's agriculture has made great strides in the development of Xinzheng jujube, peanuts, Zhongmou watermelon, garlic, honeysuckle in Xinmi, etc., in the international and domestic markets have a certain degree of popularity and market share. Zhengzhou is the capital city of the country's largest agricultural province, with rich varieties and good quality of agricultural products. Nationally, Shandong Province is the most advanced region in the country in terms of agricultural development. Zhengzhou has Shandong Province in the east and Yangling Hi-Tech Agricultural Demonstration Zone in the west, which is the best moderate location for organizing agricultural products exhibition and can attract agricultural products and their new varieties from all over the country in the east, west, south, north and south to be exhibited, displayed, circulated and promoted here. Zhengzhou's exhibition industry should rely on these advantageous conditions, vigorously develop the exhibition mainly for agricultural products, so that Zhengzhou will become the center of national agricultural products exhibition and marketing, display, demonstration and promotion of agricultural scientific and technological achievements. In this way to drive the Central Plains region agricultural development.　　Thirdly, we will focus on the operation of "Sugar and Wine Fair" and develop it into a famous brand exhibition. It is very important to cultivate the famous brand exhibition to improve the overall level of urban exhibition. The National Sugar and Wine Commodity Fair has been successfully held in Zhengzhou for eight sessions, and one session is better than the other, more influential. Last year's Sugar and Wine Fair was large in scale, wide in scope, with many components and high in grade, with nearly 4,000 participating enterprises and a turnover of more than 10 billion yuan. During the exhibition, the city has 100 beds more than 100 large and medium-sized hotels are full; Yuda International Trade, Zhongzhou Hotel and other four-star hotels above the food and beverage sales are 50% higher than usual; exhibition and advertising investment of more than 100,000 yuan in more than 500 manufacturers; there are also transportation, telecommunications, commerce, tourism and so on from the Sugar and Wine Fair to get a great deal of harvest.　　Fourth, the combination of festival, meeting and exhibition, to festival, meeting and exhibition to promote economic development. Shaolin Wushu Festival is the only international event held in Zhengzhou. With the success of the organization, the festival at home and abroad, the impact of the festival is gradually expanding, more and more high visibility. Therefore, Zhengzhou should be around the "Shaolin Wushu Festival" to organize all kinds of exhibitions, fully expand the connotation and extension of the "Shaolin Wushu Festival", through the Wushu Festival together, to organize a variety of economic and trade negotiation activities and exhibitions, seminars and so on. To choose one or two advantageous products with the characteristics of the Central Plains, Shaolin Wushu held during the exhibition, to expand the international influence and popularity, through the "Wushu Festival stage, economic and trade opera", will be 1 ~ 2 with the characteristics of the Central Plains of the products pushed to the international market.　　Rationalize the system of the development of the exhibition industry At present, hindering the further development of the exhibition industry in addition to the concept of lagging behind, I'm afraid that the institutional factors can not be ignored, in order to vigorously develop the exhibition industry, we must further rationalize and improve the system.　　The development system of the conference and exhibition industry should be adapted to the needs of the development of market economy and market-oriented operation, which is not only the trend of the development of the conference and exhibition industry, but also the needs of the development of the conference and exhibition industry itself. In the early stage of development, the conference and exhibition industry cannot be separated from the government's cultivation and support, for example, regarding the infrastructure construction of conference and exhibition venues and facilities, due to the large investment, slow yield and social public welfare facilities, generally should be invested by the government. When the convention and exhibition industry develops, the government should strengthen the macro planning and guidance, and unify the examination and approval, so as not to cause duplication and waste of resources; strengthen the development of urban traffic, transportation, communication, hotels, advertisement, tourism, and service industry that are compatible with the convention and exhibition; strengthen the assessment and certification of the qualification of the convention and exhibition industry and exhibition companies; and strengthen the management and supervision of the exhibition activities of the hosting and organizing institutions. The specific operation of the convention and exhibition mainly relies on various kinds of convention and exhibition companies and professional associations, etc. No matter whether they are public, private, joint-stock or foreign-funded companies, as long as they are in line with the conditions of operating conventions and exhibitions, they can run exhibitions. However, it is necessary to take the road of market-oriented operation and use the market method to operate the convention and exhibition in order to make all kinds of conventions and exhibitions in the market competition to continuously improve the level.　　The management system of the convention and exhibition industry is not consistent in different places. Shanghai international exhibitions are approved by the Municipal Foreign Trade and Economic Cooperation Commission and the Municipal Science and Technology Commission, and domestic exhibitions are approved by the Municipal Commerce Commission; Dalian has set up a part-time exhibition work leading group headed by the main leader of the city to unify the leadership and coordination of the exhibition work, with the office located in the Municipal Council for the Promotion of International Trade; Shenzhen has set up a convention and exhibition management center directly under the municipal government? Career establishment, on behalf of the municipal government to exercise the right to manage the state-owned assets of the exhibition hall, the specific business by the exhibition company; Canton Fair by the Ministry of Foreign Trade and Economic Cooperation direct management, Guangzhou Expo organized by the municipal government, the city's Economic Cooperation Office to take the lead in hosting other professional exhibitions hosted by the industry associations. Their ****same experience is: the exhibition industry can not be separated from the government's cultivation and support in the early stage of development, but after the development to a certain extent, the government focuses on macro-management and service coordination, and the specific operation is carried out by the professional exhibition companies. The organizers of exhibitions around the world have developed from a single government department at the beginning to a new pattern of multi-faceted and multi-level combination of government departments, private associations, industrial and trade companies, domestic exhibition companies, Chinese-foreign joint venture exhibition companies and wholly foreign-owned exhibition companies. With the rise of the convention and exhibition industry, a number of exhibition companies specializing in the convention and exhibition industry have been developed all over the world, and the number of exhibition industry practitioners has also increased rapidly.　　Strengthening the construction of convention and exhibition infrastructure and the cultivation of professionals The Shanghai Pudong International Convention and Exhibition Center under construction is planned to cover an area of 1 million square meters, with an exhibition area of 100,000 square meters, and the Guangzhou International Convention and Exhibition Center under planning is planned to cover an area of 2 million square meters, with a total cost of 4 billion yuan. If Zhengzhou is to vigorously develop its convention and exhibition industry, the hardware facilities must keep up with it.　　The hardware facilities and software environment of Zhengzhou for holding conventions and exhibitions are yet to be improved, and the largest exhibition hall in Zhengzhou, namely, the Zhongyuan International Expo Center, has only 13,000 square meters of exhibition area and 700 international standard booths, which is far from being able to meet the needs of international conventions and exhibitions. Therefore, to further develop the exhibition industry in Zhengzhou, it is necessary to build a good exhibition venue first. The planning and construction of the new venue should have a forward-looking consciousness, and the scale and level of the new venue should reach the international and domestic first-class level, and according to the international experience of hosting large-scale exhibitions, the area of the exhibition hall should be at least more than 100,000 square meters. The planning of the new exhibition hall should match the large square and reserve space for development, so as to make it the starting area for recreating a Zhengzhou, and in the long run, it can be considered to build a conference center, an opera house and a high-grade hotel in the conference and exhibition area and the surrounding areas, so as to make the area become a sub-center of the city in the future. At the same time, it is also necessary to build a number of star-rated hotels of different grades, catering and entertainment venues, so that exhibitors and visitors can "live comfortably, eat satisfactorily, travel conveniently and play happily" in Zhengzhou during the exhibition.　　The development of conference and exhibition industry needs a large number of high-quality professionals. For conference and exhibition organizers, it is necessary to master skilled foreign language and knowledge and skills such as public relations, advertising, planning, etiquette, negotiation, etc. On the other hand, with the coming of the Internet era, it is necessary to have a good understanding of the industry. On the other hand, with the arrival of the Internet era, online exhibition has become a new highlight of the exhibition industry, and people can use the Internet to display products, exchange information, negotiate trade and carry out e-commerce. All this needs high-quality professionals. Zhengzhou conference and exhibition professionals can be obtained through two channels, one is to train and cultivate conference and exhibition professionals from practice by organizing all kinds of conferences and exhibitions, and organizing special training, inviting famous experts and professors at home and abroad to introduce the knowledge of conference and exhibition organization, design, construction and transportation, etc., to improve the operation and management skills of conference and exhibition organizers and the level of foreign language, and to improve the overall quality to cultivate a team of our own conference and exhibition professionals. Talent team. Secondly, by creating a favorable atmosphere for the development of conference and exhibition industry, attracting talents with career and recruiting conference and exhibition professionals.