At present, among the 1 1 well-franchised businesses in China, there are 6 restaurants, accounting for half. Among the "200 1 China Top 100 Restaurants" jointly selected by China Cuisine Association, China Business Federation and Business Information Center, 79 restaurants have adopted the chain operation mode, accounting for 85%. 6% of the top 100. O The reason why so many restaurants have chain operations is that the development of single catering will be limited. There are only two ways to develop single catering. One way is to reduce operating costs, expand cashier space and take the road of intensive development. The second is to expand the scale of operation, increase business, achieve the goal and take the road of extension development. The operating cost of a single restaurant is mainly composed of production material cost and labor cost. If these two costs are excessively depressed, it will inevitably affect the quality of catering and service level. Therefore, it is limited to increase the cashier space by this method. There is also a limit to the expansion of the scale of regional single catering operation and the realization of the goal.
In addition, catering is a service industry that meets the basic needs of people's daily life, and the principle of choosing a business location is generally as close as possible. The customers of restaurants are generally nearby residents, employees and some floating population. This market space is limited, and the regional market will not expand indefinitely with the expansion of the scale of food and beverage outlets. There is always a saturation point. From the above two aspects, these two ways are not ways to expand the scale of catering, so chain operation is a good way to develop and expand the catering industry.