I. Daily work
Daily work is the work that Tik Tok operation post needs to do every day. This kind of work accounts for about 80% of the working time of Tik Tok operators, including but not limited to:
1, collect and sort out the content materials that can be used for vibrato short videos, including text, video, audio, pictures, etc.
2. Write a short video script with Tik Tok, determine the topic, and plan Tik Tok's script and hot topics.
3. Statistically analyze the relevant data of Tik Tok platform, including fans, fans, broadcast rate, likes, forwards, comments, conversion rate, active time of users, etc.
4. Be responsible for the update and maintenance of a series of short video platforms such as Tik Tok and Auto Express, such as video release, fan operation, merchandise shelves, event information, etc.
Second, the phased work
Phased work is the work carried out by Tik Tok operation post every other cycle, and the length of the cycle depends on the specific situation. Such work includes but is not limited to:
1, responsible for the preparation of live broadcast selection and the docking of selection-related work.
2. Be responsible for product link review, shelving, price change and activity execution during live broadcast.
Third, strategic work.
Strategic work is a long-term and important decision-making work made by operators from the overall perspective of the company. For example, formulate the operation and promotion plan of short video platforms such as Tik Tok, the publicity strategy of a certain period of live broadcast drainage, and the KOL plan. Strategic work is generally the work of operation management, and there are few full-time operators involved in Tik Tok.
Tik Tok operation skills:
1.Tik Tok operation needs to improve the homepage and clearly locate the Tik Tok account.
Tik Tok is a creative short video social software. You know the specific positioning of Tik Tok, that is, what products or services you want to sell and who will buy your products.
2. Before operating the Tik Tok account, you must first increase the number.
If you have a clear positioning, don't rush to send a video. It will take a week or so to raise this figure. You can pay attention to some peers and collect some hot topics, bgm and even copywriting. Spend at least one hour every day, use this number to brush Tik Tok, give other users likes and comments, and keep this number active.
3. About the time period selection of Tik Tok account content release.
Whether it's Weibo, Zhihu or headlines, when you publish content, you must pay attention to the user groups targeted by your content. Through my two-week operation test in Tik Tok, there are two points with the largest traffic at present: 165438+ 0: 30-2: 30 pm and 5:30-8 pm.
The materials described by 3.Tik Tok should be rich and interesting.
If you want to get more and more people's attention, you must enrich your material library. In the case of unified styles, you can try more styles. Of course, we must ensure that the video quality does not decline and the content is getting better and better, so as to continuously get more recommendations and attention.