No matter what company it is, it is necessary to strengthen basic management and ask for benefits from management. The following is a model business plan I brought you. Please refer to it. Business plan model Wen 1
Customer Service Department of the company's pre-resident project:
In order to effectively carry out the on-site property management service work, realize the standardization of management work and service work, and implement the brand strategy. According to the relevant laws, regulations and documents related to property management, the interim plan for the implementation of property management services for the pre-resident projects is formulated.
first, the overall goal is to implement standardized management and ensure service quality.
2. Clarify the property management structure of the pre-stagnation project and related post responsibilities
1. Clarify the property management structure of the pre-stagnation project
The company implements the personal responsibility system for the property management of the pre-stagnation project, vertically manages the customer service department of each pre-stagnation project under its unified standards, and improves the service quality supervision and guarantee system at the same time, that is, the quality assurance department of the pre-stagnation project is established, and the inspectors shall follow the Interim Plan for the Implementation of Property Management Services of the Pre-stagnation Project and ""
2. Establish and improve the post responsibilities related to the previous stagnation project.
3. Establish and improve the standardized work flow and service standards
(1) Define the work plan of the customer service department
Standard: the property consultant of the previous project will implement the weekly work written report system.
1. Submit this week's project work report before 17: 11 every Friday afternoon.
The contents of the report include: the number of contracted households, the number of unsigned households, the analysis of existing problems and reasons, the analysis of customers' opinions and needs, suggestions on work improvement, the work trends of development and construction units, and the introduction of the project site.
2. submit a written report on the site construction progress and a record of the project progress every month.
The contents of the report include: the project progress, existing problems and causes analysis, suggestions on work improvement, and the work trends of the development and construction unit.
3. Work plan and key points for next week.
4. Rationalization suggestions and opinions
5. Others
(2) Clarify the work plan of the weekly meeting system of the project leaders in the early stage
1. The weekly meeting informs all departments of the work in the early stage. At the same time, put forward the work plan and key points for next week
2, study and analyze the work reports of various departments
3, study and analyze the new trends of property management
4, implement training and communication
5, study and analyze the service quality report
6, others
(3) establish and improve the property service quality supervision and guarantee system of the previous stagnation projects
1, Establish the quality assurance department of the pre-site project, determine the quality supervisor
2, and define the working procedures
a. The inspector shall supervise and inspect the site of each department at least twice a day, and record it according to the facts, so as not to provide standardized service for site correction.
the inspection contents mainly include: dealing with people, gfd, dining, labor discipline, on-site order maintenance, cleanliness and hygiene, etiquette norms, etc. The standard shall be implemented according to the Employee Manual
The inspector shall submit a written report and analyze the improvement opinions before 17: 11 every week
b, the inspector shall conduct a written survey of the on-site supervisor of the sales department and the on-site direct contact person every month, and at the same time analyze and study the relevant data
Specific survey contents, Attached is the questionnaire on service quality of the pre-stationed project of XX Property Company
The inspector shall submit a written report and analysis and improvement opinions before the end of each month
C. The person in charge of the pre-stationed project in each quarter shall make a written investigation on the legal person or the person directly in charge of the development and construction unit, and at the same time conduct research and analysis on relevant data.
the specific investigation content is attached with the service quality questionnaire of the pre-resident project of XX Property Company.
The person in charge of the pre-resident project shall submit a written report or the person directly in charge at the first regular meeting of each month and report to the company's office meeting at the same time.
(4) Coordinate with the project development and construction units to establish a customer reporting system
1. Formulate a standardized contact letter system
2. Establish and standardize a regular meeting system
3. Assist in establishing a customer contact reporting system.
iv. establish a long-term improvement mechanism
1. set up a research institute for property management services of pre-resident projects
2. the main tasks of the research institute at present
a. study and summarize the implementation plan of the project opening order
b. formulate and improve the post responsibilities, on-site management system and employee handbook of the project leaders, property consultants and related personnel in the pre-resident projects.
c, compiling general training materials for property management services
d, compiling property management plans for various projects in a planned way
e, effectively implementing the image planning system
f, carrying out internal training for property management staff of various buildings in a planned way
g, and doing a good job in researching new technologies, new materials and new plans. Business plan model 2
1. Marketing planning
(1) Brand image
1. Hundreds of hotels are carefully planned by the original staff. Baijia hotel? Naming, after all, has brand expressiveness. However, the specific situation of VI and CIS image visual identification and packaging system is unknown. If not, the system construction must be improved, and the brand packaging, product packaging, advertising and environmental facilities in the whole hotel management and operation system must be unified strictly according to the requirements.
2. Establish a hundred hotel brands, and subdivide the existing subordinate departments into two sub-brands: namely, rename the clubhouse as a hundred XX business club, and rename the restaurant as a hundred XX restaurants or XX restaurants. The advantages of subdividing brand operation are: it can better establish the image and appeal of sub-brands and better implant the inner impression of consumers. It is conducive to promotion and publicity, and can promote related business projects.
(II) Brand management strategy
1. Take 111 hotels as the overall publicity surface, and promote marketing and market rendering with sub-brands. Reach? Win three? The purpose of; (that is, the overall benefits of accommodation, catering and clubhouse will be improved)
2. Establish a customer marketing team to carry out marketing work in various industries at the local level.
3. Make a reasonable marketing plan and business activity measures, expand customer relationship groups and realize the overall marketing work.
4. Conduct peripheral business for its catering, accommodation and leisure clubs; Such as: business center, flight reservation, typing and copying, product purchasing and a series of peripheral supporting services.
5. Set up a professional hotel management company and team operation as the goal.
second, advertising planning
(1). Advertising performance media:
1. Radio advertising: column cooperation, product profit, hard advertising.
2. Web advertising: (local online media, Baidu search promotion, company website promotion, hard advertising, news soft article editing, forum hype promotion and sales).
3. TV advertisements: hard advertisements are inserted in the advertisements of main TV columns, and soft articles are written in news columns.
4. Print advertisements (high-end newspapers and magazines, leaflets, brochures, hard and soft advertisements. Taxi mobile media advertisement, signpost advertisement on main road sections)
5. Marketing cooperation: cross-industry cooperation and alliance with group units, making profits in promoting and marketing the added value of customer members, so as to achieve the same goals in sales, promotion and development of both sides.
6. Public welfare promotion: organizing or supporting some public welfare activities with large social groups will naturally enhance the brand influence and corporate image after media exposure.
(2). Advertising media strategy
1. Website promotion
① Establish a company website to maximize the company image, product promotion, brand effect and customer maintenance, find potential online consumer groups, and implement online marketing, online promotion and online hype. Realize online sales, online booking and ordering.
② Advertise in local well-known website groups, well-known domestic tourism and business websites, and the content will change according to the change of activities, and the advertisements will be placed for a long time, and the websites will be changed in time.
③ Make full use of online marketing channels to expand foreign and surrounding markets;
release time: release all the year round.
2. Radio advertising:
① Implantable promotion of the company through gifts or product sponsorship for radio programs.
(2) make profits for the radio customer groups and find the target consumer groups.
③ hard advertising.
3. TV advertisements:
① Put in hard advertisements during the highest ratings of TV media.
(2) Find TV station staff or reporters to use soft-text propaganda, insert company propaganda into TV entertainment and news, and expand the influence of the company. 4. Print advertisements
① Place hard and soft advertisements in well-known magazines and newspapers
② Make company leaflets and effectively place brochures.
③ Look for valuable ways to make advertising signs and other advertisements around the store and meet the requirements of environmental protection and management departments.
④ Put company advertisements on mobile media such as taxis or buses. (target customers' publicity needs to be considered)
⑤ Make good relations with media reporters and put in soft advertisements in time.
⑥ Advertisements are placed on billboards and tourist atlases in scenic spots, local yellow pages and 118114 platforms.
5. Public welfare promotion:
① Organize and participate in social welfare undertakings and social group activities, and effectively establish the company's image, reputation and brand.
② Straight line marketing, curve rescue, direct access to consumer terminal, expanding customer coverage and influence!
6. Other ways:
1) Hold various festivals, such as cooking competitions, through the company's title, and establish its leading position in local industries.
2) organize western-style wedding planning, banquets, birthday patty, company group gatherings, etc. to expand publicity influence.
3) Organize essay-writing activities on cultural themes in target consumer groups.
4) Introduce special dishes, special dishes and special rooms.
5) Improve the standardized management of internal publicity materials and facilities.
6) SMS and MMS advertising.
Third, channel expansion
1. Expand and develop customer groups through various publicity and profit-making marketing activities.
2. Cross-industry cooperation and alliance with large consortia, groups, enterprises, institutions and political circles, so that both parties can maximize profits in products, customers, publicity and prices, and achieve a win-win situation.
3. dredge the relationship between the government, enterprises and institutions, and reach an agreement to promote sales and publicity.
4. Carry out effective sales and publicity cooperation with domestic and local tourism units (such as tourism bureaus, travel agencies and scenic spots).
5. Carry out win-win cooperation with well-known catering and tourism industries in local and foreign industries.
6. conduct online marketing and promotion cooperation on the internet.
7. provide customers with free transfer and corresponding reimbursement services in urban areas and scenic spots. If you hold tickets for major scenic spots, you can enjoy relevant discounts.
8. Cooperate with taxi drivers or taxi companies, and take corresponding measures such as fare reimbursement or taxi driver's commission for customers.
IV. Customer management
1. The purpose of establishing a customer club is to manage the existing customer resources.
2. Family management and innovative marketing make customers trust and rely on them.
3. Establish a customer electronic management system, and carry out a series of activities such as birthday marketing, holiday marketing, return visit marketing, profit-making marketing and so on.
4. Expand the national customer market, and make regular return visits to business customers to promote the brand impression and return rate.
5. The purpose of setting up an online sales platform is to provide customers with convenient and fast services such as online ordering and booking. Business plan model essay 3
In order to successfully implement the strategic management of Doosan in Yulin, take the road of franchising and realize the grand development goal of Doosan in Yulin in the new three years, the company must strengthen the basic management and seek benefits from management. According to the company's current management situation, the outstanding problem is that the basic management work is very weak and the talents are very scarce, which does not meet the requirements of career development. There is only one solution, which is to vigorously promote the standardization of enterprise management. Standardization of enterprise management is a development stage that enterprises can't bypass, the only way for enterprises to become brilliant, and a great change to promote enterprise upgrading.
The standardization of enterprise management is rich in content, which includes six systems: enterprise development strategic planning system; Enterprise business process and form design system; Enterprise organizational structure system; Enterprise departments and job description system; Enterprise rules and regulations design system; Enterprise management control system. The six systems are the six foundation piles of enterprise management. Only by driving these six piles into the foundation of the enterprise and managing the enterprise on this basis can the building of the enterprise be stable. Therefore, this implementation plan is formulated.
1. Work contents of standardized management:
(1) Strategic planning of enterprise development
Defining the strategic objectives of Doosan development in Yulin;
clarify the social significance of enterprise establishment;
define the service purpose of enterprise management;
define the corporate culture that employees need to follow, and then infiltrate them into employees, the market and society.
(II) Business process and form design of enterprises
The function of workflow is to make a good design of the daily work process of enterprises, so that routine work can be orderly; So that sudden work can be prepared for a rainy day.
the function of table design is to make the daily work of enterprises clearer and more standardized, and the table design is concise and easy to use, with matching programs. It lays a foundation for the informatization and digital management of enterprises.
A modern enterprise considers the process first and then the department. The process is more important than the department, and the process is greater than the department.
(III) Construction of enterprise organizational structure
Design, adjust, optimize and reform the organizational structure according to the development goals of the enterprise, because the structure will affect the behavior.
after the development strategic plan of the enterprise is determined, the annual work plan must be clear;
after the annual work plan is clear, the core business process of the enterprise must be clear;
Only after the core business process is determined can we calculate what kind of organizational structure the enterprise needs to support the realization of enterprise strategic planning;
after the organizational structure is determined, the functions of each functional module will be defined.