First, China people can still accept things that taste like China. In this respect, foreign fast food cannot compete with us. This is our tradition. Therefore, it is our advantage to make a fuss about product differentiation and localization and develop fast food that meets the tastes of China consumers. The real kung fu uses steaming technology. Get all the ingredients ready, just steam for three to five minutes. By steaming, the technical problems of chefs are avoided.

Second, he is good at combining China's superior culture, combining China's Kung Fu culture with this catering model in terms of technology and brand added value, and renaming "Double Seeds" as "Real Kung Fu", which makes people feel good about this brand involuntarily.

Kfc:

First, time accumulation. KFC has experienced a long period of brand building, and a brand effect accumulated over time can't be caught up with real kung fu for more than ten years. It is impossible for real kung fu to contain the historical information condensed by a long-term brand in a very short time.

Second, the dining environment is very good. KFC will always put customers' needs first, so that customers can enjoy all kinds of high-quality meals and feel the friendly first-class dining environment. Even the toilets are cleaned regularly and have strict implementation standards. At the same time, there will be supervisors to inspect, so their toilets will always be clean. Not to mention the kitchen and other places.

Third, the service quality is quite good. All employees have received the same training and have a good service attitude. And it is convenient for us to open 24 hours a day.

Fourth, publicity is in place. Everyone, from children to the elderly, knows that KFC has its own consumer groups.