Catering culture is a broad concept. What people eat, how to eat, the purpose of eating, the effect of eating, the concept of eating, the taste of eating, and the etiquette of eating all belong to the category of catering culture. It runs through the whole process of enterprise management and catering activities and is reflected in all aspects and links. Generally speaking, it mainly includes the following contents. First, the food culture. This is the basis of food culture, and people can enjoy food culture through the carrier of food. China's food culture has a long history, and there have been "eight major cuisines" in history, and the coverage of various cuisines is relatively wide. Second, snack culture. A national culture with the most national and regional characteristics and the most food culture charm. People can appreciate the simple and mellow cultural background of folk food through snacks. Third, the court banquet culture. This is a kind of social culture and a comprehensive embodiment of food culture. It has the highest cultural taste and the largest cultural content, which can best reflect the cultural level of enterprises. For example, "Man-Han Banquet" representing Man-Han culture, "Garden dishes" representing Qing culture, and "Red Mansion Banquet" representing Redology culture. Fourth, the restaurant culture. This is an environmental culture, and the decoration, layout, style and mood of the restaurant will leave a deep impression on the guests, and it is the first impression. For example, the tropical rainforest restaurant embodies a restaurant culture that returns to nature. The dense forests, bushes and green world of birds and flowers in the restaurant make people feel like they are in the primitive and natural tropical rain forest. V. Service culture. This is a kind of image culture-human image culture. Waiters are "ambassadors" who serve the guests on behalf of the enterprise. Their costumes, service actions and demeanor all reflect the image of the enterprise. For example, ABC in Beijing is a restaurant with the theme of special service. ABC's waiters and bartenders are magicians, and they often serve their guests with humorous performances in order to create a relaxed and pleasant dining environment for their guests. Sixth, the marketing culture. This is a corporate culture. It embodies the business philosophy, purpose, characteristics, marketing strategies and methods of enterprises, and is an important means for enterprises to package and sell themselves and win the market. All the above aspects have rich connotations, which need to be carefully and deeply studied and developed. In fact, the contents of food culture are not limited to these, such as wine culture and tea culture. We can only see from the above fields that the cultural taste of food has gone up, which can improve the visibility of enterprises and increase the number of customers. The improvement of cultural taste can correspondingly or even exceed the added value of products and services, and bring greater benefits to enterprises.