All EMUs

(CRH, China RailwayHigh-speed, so as not to confuse the concepts of high-speed railway, express railway, bullet train D, high-speed railway G, intercity C, etc.), there are only two kinds of high-speed railway cars under the China 18 Railway Bureau: 8 cars and 16 cars. 2. Grouping

When high-speed rail advertisements are sold, they are usually grouped into eight sections, which is called single grouping; Section 16 is called large grouping. 3. Compared with aviation, the most obvious advantage of high-speed rail is that it can communicate freely, which provides a direct choice for business trips within 1111 kilometers. 4. High-speed rail advertising forms include

pillow towel, table sticker, poster, luggage rack sticker, door sticker, TV, exterior body advertisement, train title and brand train. 5. Headpillow towel advertisement < P >, also known as the first film advertisement, is the media form with the highest arrival rate on the high-speed rail, reaching 94.4%. It's hard to imagine that someone will stand and walk without looking at the pillow towel during the whole journey. 6. Temporary scheduling?

under the same railway bureau, there may be temporary train scheduling, that is to say, the train originally running from Shanghai to Hangzhou may be transferred to Shanghai to Beijing under the condition of tight transportation capacity. When the train is dispatched, the advertising media on the train will also go with the train, except for the pillow towel. Because the headrest towel is easy to disassemble, advertisers can require that the headrest towel they put in is only fixed on a certain line, and it is not dispatched with the car. Of course, if advertisers want to expand the coverage of advertisements, it is better for the construction department of advertising companies to not require fixed lines. 7. Table stickers,

are divided into back table stickers and front table stickers. Unless otherwise specified, advertisers generally say that "table stickers" refer to the back table stickers. First, because the conductor will put away all the small table boards before boarding the bus, people will see the back when they get on the bus. Second, because the advertising area on the back is larger than that on the front, only small stickers of 11x251px are allowed on the front. However, the shape of the front sticker can be freely displayed by the advertiser, and the milk tea advertisement can be made into a cup of milk tea, and the advertisement of the car enterprise can be made into a car ... 8. QR code

If you want to put a QR code in the advertisement screen to guide the passengers to interact, it is recommended that the advertiser put a table sticker advertisement, because the scanning rate of the table sticker advertisement in the car advertisement is the highest, followed by the pillow towel. However, because the pillow towel is printed on cloth, the accuracy will be slightly lower than that of the table sticker. 9. Second-class table with a row of five seats on the back

An advertiser can make five different pictures to form a series of advertisements. Unfortunately, however, table stickers are only available in second-class seats, and other cabins are not allowed to put table stickers in consideration of the uniformity of facilities and the sense of passenger experience. What's more, there is no headscarf in business class, only posters and luggage rack advertisements. Don't guess the idea of the railway administration, you won't understand it even if you guess ~ ~11. Poster

is also called kanban, and each car is only 1-2 yuan, so the price is also the most favorable among the on-board media of high-speed rail. Poster advertising is usually used by brands for coverage communication, and putting 211-511 cars at one time can achieve the maximum advertising effect. 11. TV

Depending on the cockpit of the high-speed train, there are 8-11 TVs in each car, and advertisers can buy out all the high-speed trains owned by a railway bureau at one time. For example, Guangzhou Railway has 213 sets of high-speed trains covering the whole region from Hunan to Guangdong to Hainan. 12. Exterior body advertisement of high-speed rail

is a media form with the strictest examination. It is not the advertisement content but the enterprise that is examined. Non-first-line brands cannot put it in this form. 13. The concept of train title and brand train is easy to be confused:

The concept of train title refers to the combination of three media: external door sticker +LED+ train broadcast; Brand train is a combination of all on-board media, but it is allowed for advertisers to cut off several media if their budgets are limited, but the effect of all-round bombing is slightly worse.

14. Among all railway bureaus, the management of Shanghai Railway Bureau is the most standardized, both for trains and advertisements, and more friendly to advertisers. For example, on the train, advertisers are allowed to carry out additional advertising activities such as distributing small gifts, scanning codes and selling goods.

15. It takes 11-15 natural days to launch high-speed rail advertisements. If you want to launch on a fixed date, you must set aside enough time, especially on the eve of the Spring Festival.