Most of the comprehensive shopping malls in Taiyuan, which are different from the "one size fits all" brand, are built by Xinhongqi Real Estate and managed by Singapore Reed Commercial Management Company, including fashion clothes, catering, entertainment and leisure projects. This real shopping center in Taiyuan is the first choice for leisure shopping of upstarts, fashionistas and fashion pioneers, and it is also the biggest highlight of commercial real estate in Taiyuan, striving to become one of the most fashionable shopping centers in Taiyuan and even China.

Based on the fashion principle, Xintiandi Fashion Center in North America has carefully selected nearly 300 excellent brands for newcomers. Among them, more than 10 brands entered Taiyuan for the first time, including ZARA, a Spanish national treasure brand, Sephora, a global cosmetics chain owned by LV, Baihui Leopard, an international food with more than 400 different styles of food, and Jinyi Film City, the most luxurious five-star cinema in Taiyuan.

Xintiandi Fashion Center in North America boasts a number of "the best", which stands out in the Taiyuan business district of Longcheng: the longest cross-storey escalator in the city, a powerful internal double atrium, a number of sightseeing elevators, and the most fashionable indoor and outdoor space design amazes tourists; No matter the design or the combination of tastes, it shows its unique fashion and temperament. Its "one-stop" shopping concept has been passed down from mouth to mouth in Taiyuan, Longcheng, and has been recognized by more and more fashionable young consumers!