The stores located in the transportation hubs should focus on daily necessities or low-priced, portable consumer goods. Located in the residential neighborhood of the store, should be operating a comprehensive consumer goods. Stores located in the vicinity of office buildings should focus on cultural and office supplies, and the grade of goods should be relatively high. Stores located near schools should focus on stationery, food and daily necessities. Before investing in a store, you should find a "way out" for it.
Tip 2: resolutely "evening big money"
If you like the store is located in the famous chain stores or strong brand stores nearby, or even next door to these stores, then you can save time and effort to study the store market, because your store will be able to use the brand effect of these stores to attract The company's brand name will be used to attract customers to the store.
Technique 3: clever use of "things to gather"
Management does not have a street, a market for the operation of the regulations, but in the long run, a street or an area, it is likely that the spontaneous formation of the sale of certain types of commodities, "concentrated market ".
Tip 4: independent frontage is indispensable
Some stores do not have independent frontage, the natural loss of independent advertising space, you will lose the space in front of the store to show marketing wisdom, which will give the store future promotions to bring a lot of trouble.
Tip 5: The purchasing power of the surrounding population needs to be known
The size and quality of the purchasing power of the people around the store determines the basic value of the store. Of course, in those areas where the purchasing power is strong, the value of the store is high and the cost for you to get a return on your investment is also relatively high.
Tip 6: Footfall is important
The return on investment in stores depends heavily on footfall. What really supports the long-term profitability of stores is the fixed flow of people, followed by the flow of people, passenger flow (bus and subway traffic).
Tip 7: Roadside stores can be pleasing to the eye
If the store is located on one side of a road, it has the flow of customers from both directions of the road back and forth, and this kind of store on the street is worth a lot.
Tip 8: Building structure must be good
The structure of the building also has a direct impact on the value of the store, which many people do not expect. The structure of the building is varied, the ideal commercial building structure for the frame structure, or large-span column-free class structure (such as sports venues), the advantages of these structures are: display performance is good, easy to separate, combined, conducive to the arrangement and placement of goods.
Tip 9: Understand the developer of the shop
Choosing a brand name developer to ensure the safety of your capital is an important aspect of a successful store investment. Strong developers often have a well-established development process and a wide range of partners, which is a guarantee for the commercial prospects of the stores.
Tip 10: The surrounding transportation should be convenient
Ideally, a store or commercial street market should have the transportation facilities to accept visitors from all directions, with rail transportation, bus stops and, of course, a parking lot is also indispensable.
Tip 11: Do not ignore the development of space
Investment in commercial property should have a vision of development. There are some seemingly remote location of the store, the early rent is very low, it is difficult to find tenants, it seems that there is not much "money", but you can not forget, anything can change.
Tip 12: grasp the investment timing has the know-how
On the whole, the economic situation is good, business boom, commercial profits higher than the average social profit period, may not be the best time to invest in stores, investors choose to store space is very small, and to get a store to pay a very high cost. On the contrary, in the development potential of the region, the business climate has not yet formed or is in the process of formation, investors can choose a larger range of stores, the need to pay the cost is relatively low.