800 words of business plan for college students (dessert shop) 1. Business purpose
Business objective: to establish the first professional dessert shop-Xintian dessert shop in Taizhou College of Nanjing Normal University, and its business scope is Chinese and western desserts. Types include ice cream cake, ice cream, ice cream biscuit, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle paste, Chinese conservative snacks and so on.
Business tenet: sweet, healthy and fashionable.
Second, the market and competition analysis
Market introduction: Taizhou College of Nanjing Normal University is a very young school, which was established just over 2 years ago. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop just fills such a gap.
Market competition analysis: Taizhou College of Nanjing Normal University is a young school. School facilities are improving, resources are exhausted, students' consumption environment is even more worrying, and food problems need to be dealt with urgently. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly, and our business philosophy can hold up our sky. Only after fire analysis can this market be opened. Xintian specializes in desserts and insists on brand differentiation and humanized management. Establish and expand popularity and good reputation by moistening things silently, so that consumers can love me and buy me from the beginning when they see me.
Target customers: Some people mistakenly think that girls like sweets more than boys, but it is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to stay slim or lose weight, many girls often regard eating sweets as a double blow. And now consumers are becoming more and more wise. So the target customers of dessert are all students.
Third, the characteristics of products and services.
Professional raw materials, more worry-free: Xintian has established cooperation with regional suppliers of raw materials such as drinking water and dairy products of well-known brands, and marked the ordering area and various promotional goods in Xintian Store. From the point of view that raw material suppliers can be trusted, it gives customers a feeling that food safety can be guaranteed.
Rich varieties, many choices: difficult to adjust. Sweetheart should try her best to make dessert taste suitable for all kinds of customers. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier: In addition to the general ice dessert, there are also medicated diet nourishing stews, herbal tea and turtle paste popular in some parts of southern China. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. A dessert with low calorie and excellent beauty effect, specially designed for girls who love beauty. Eating dessert and keeping in good health not only do not conflict, but also nourish the skin through food supplement.
Standardize service and be more satisfied: Xintian employees are divided into four categories: management, dessert processing and manufacturing, ordering cashier and store cleaning. Uniforms that distinguish operations from services. Employees seek professional skills, unified use of Putonghua in service, strict service management norms and praise return visit mechanism, and strict monitoring and management.
Fourth, site selection analysis
Xintiandian is located on the first floor of the canteen of XX College of XX University, which can make full use of the tables and chairs in the canteen and accommodate more customers.
Verb (abbreviation of verb) personnel and management
Personnel: Every employee of Xintian must be professional, and everyone, including ordering cashier and store cleaning staff, must undergo strict training to ensure the standard operation during normal tasks. Managers should be equipped with 2 personnel managers and 2 enterprise managers, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing and production personnel should be equipped with 2 formulators and 6 processing operators, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must hold health certificates.
Management thought: The premise of excellent scientific management is to affirm and implement accurate and advanced management thought. We will adopt the management concept of people-oriented and team spirit. Pay attention to personal development, respect personal value, and coordinate with all functional departments to realize the local development of the restaurant, and complete1+1> The validity of 2.
Management philosophy
(1) Respect the independent personality of catering personnel.
(2) Lower level: the superior plans and manages the subordinate, and the subordinate should obey the work instructions of the superior and try his best to fulfill the obligations assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own views or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to make the dessert shop have a sense of belonging and discipline, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to enhancing cohesion and improving work initiative.
(5) Fair treatment, equal treatment, from each according to his ability, and giving full play to his strengths.
Management Team: Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in pursuing the development of this dessert shop to join this dessert shop.
Management system: establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
Intransitive Verb Corporate Image
Media advertising: TV advertising or print media should be regarded as the most feasible publicity channel. Investigation shows that high-quality desserts can build a good brand image through complex TV advertisements or print media. In addition, when the school is reborn, leaflets will be distributed, publicity will be set up, and consultation will be accepted.
Image endorsement: make a lovely warm-hearted mascot, take cartoon modeling as the image endorsement, and express the sweet, healthy and fashionable corporate purpose from cartoon modeling.
Store layout: The dessert shop is clean and bright with bright windows. Infiltrate a sweet, healthy and fashionable corporate civilization. According to different dessert varieties, use various special dishes. The dishes are elegant and exquisite, which makes customers feel comfortable looking at the tableware.
Seven, promotion decision
Gourmet Manual: Develop a delicious, healthy and fashionable food manual. This paper introduces the famous snacks, the latest gourmet desserts, and the latest formulas of nourishing, beautifying and medicated diet in China. This manual is revised once a year and put in the shop for customers to read. Festive activities: Organize outdoor theme activities on campus or outside the store in severe festivals such as New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas Day and Valentine's Day in the West, aiming at enhancing consumers' impression of warm-hearted products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering questions about product knowledge and organizing small-scale performances. Prizes include small gifts printed with sweet cartoon patterns, coupons and coupons for the latest products, and each activity costs about 1000 ~ 2000 yuan.
Wishing tree: there are two wishing trees in the store, and you can get a wishing card for consumption. You can hang a written wish card on the wishing tree. On the first Sunday of every month, the clerk will collect wish cards, and select the hope that the realization process will cost no more than 300 yuan's through lottery to help customers realize it.
There are always all kinds of small gifts in the shop, such as sweet cartoon balloons, cards and so on. Customers who spend all of 60 yuan at one time will be given a cartoon card, and a set of three cards will be given a 6-inch ice cream cake. Customers can also buy discount cards. For each 9 yuan, the cardholder can always enjoy buying any goods in the store except new products and special prices. 20% discount Relying on excellent quality and sensitive promotion skills to win a stable customer base.
800 words of college students' business plan (supermarket) I. Basic information:
1, enterprise name: department store
2. Industry type: retail
3. Organizational form: individual industrial and commercial households
Main business scope: The town center of my hometown is the center of people flow.
4. Location: Qigong Town, Yangshan County, Qingyuan City, Guangdong Province Area: It covers an area of about 150 square meters.
Reason for choosing this location: Because there is no large supermarket in the town center, this location is an area where people and cars are concentrated, with convenient transportation and very broad market prospects.
5. Personal information of entrepreneurs:
Name: YJBYS
Gender: male
Age: 2 1
Education: junior college
Relevant work experience: I used to sell things in stores and knew a little about business, but I will increase my social practice and learn this knowledge in the future.
Second, the project overview:
I am a college student, majoring in computer, and I have been interested in business since I was a child. Now I'm going to graduate from college. With my hobbies and longing for business, I have always wanted to open a supermarket in my town and develop the economy of my town. Many supermarkets in Guangzhou attracted me, and I was very interested in it, because I was inspired when I was shopping in the supermarket. According to my experience, financial situation and my understanding of today's society, I decided to act cautiously and think twice before you do it, because it is risky and my own experience is insufficient.
With the continuous improvement of residents' living standards, the pursuit of environmental protection and healthy consumption has become a way of life, so I intend to sell some green products to ensure people's physical and mental health and customer first, which is our aim.
Third, the investigation of other large supermarkets:
1. Store hardware survey. It mainly includes: survey on the location of competing shops, survey on the appearance and image of shops, survey on building structure, survey on the design of parking lots and survey on the allocation of commercial facilities.
2. Shop display layout survey. It mainly includes: the investigation of the floor composition, plane layout, regional division, commodity display and shop atmosphere creation of competitive shops.
3, commodity ability survey. Investigate and analyze the variety, price range, quality and supply of goods in competitive stores.
4. Customer level survey. Mainly from the age level and income level.
5. Shop management survey. Promotion, replenishment, display, environmental health investigation.
The relationship between demand and supply has the following types: ① strong demand and insufficient supply; ② Strong demand and supply; (3) the demand is not prosperous, and the supply is not prosperous; (4) The demand is not strong, but the supply is strong. Judging from the location of warehouse supermarket, the relationship between supply and demand in its business circle shows that the first category is the best, the second category is the second, and the third and fourth categories are avoided as much as possible. In the investigation of demand and supply, attention should be paid to the investigation of potential demand and supply, especially to the development trend of some factors that may cause changes in demand and supply.
6, warehouse supermarket survey:
In addition to the above-mentioned large-scale projects, the following detailed but important factors must be investigated in the specific site selection of warehouse supermarkets.
Visibility. Visibility is the degree to which a store can be seen by pedestrians or passengers. The higher the popularity of the place, the easier it is for the store to attract tourists' attention and the more likely it is to shop in the store. Therefore, when choosing the location of warehouse supermarket, we should choose a well-known location, such as a crossroads or a fork in the road on both sides of the street.
Applicability If land is to be requisitioned for building, it is necessary to consider whether the land area and shape are consistent with the types of shops. When renting a ready-made house, we should consider the structure, materials, facade modeling and plasticity of the building. The shelves of warehouse supermarkets are higher than those of ordinary shopping malls, and accordingly the height of buildings is required to be higher. At the same time, we should also understand the requirements of urban construction and development planning, and learn in detail the short-term and long-term planning of transportation, municipal administration, greening, public facilities and residential construction or renovation projects in this place.
Convenient transportation. I mainly understand two aspects:
A, whether the place is close to the main road, whether the transportation network can extend in all directions, whether it is convenient to transport goods from the railway station pier to the shops, and whether it can pass through large trucks during the day, because large trucks are generally controlled in big cities, and many streets in the central area are not allowed to use currency cars, and some are only allowed to drive at night.
B, that is, whether there are relatively dense bus lines passing by, and whether the stops of each bus line can cover the whole urban area in a balanced and comprehensive way. At present, the popularity of private cars in China is not wide, which is particularly important. Because this is directly related to the convenience of customers shopping.
Fourth, the market survey before opening:
Before opening a supermarket, I will visit some supermarkets and businesses, carefully observe the shopping situation of consumers, and ask some consumers, such as consumers of different ages, occupations and income levels, that their shopping habits and consumption needs are different. I think smart businesses should constantly try to figure out the psychological changes and demand changes of various consumer groups in the course of business operation.
(A) consumer behavior and psychological characteristics of high-income consumer groups:
1, the brand preference is obvious, and the influence of cultural demand is greater than the temptation of price. Most of the high-income groups are "three highs" consumer groups with high education, high taste and high consumer demand. They are easy to accept new things and big brands and will have corresponding brand preferences.
2, the purchase volume is large, and the number and frequency of purchases are small. High-income groups are busy with work, so they show great irregularities in their lives. Apart from weekends, shopping can only be a "luxury" for them. But if you go shopping in the mall, you buy a lot, from food and drink to use, the consumption is several hundred yuan. It is understood that this kind of "centralized shopping" has a large number of consumers, accounting for a large proportion in weekend shopping groups.
3. Shopping expectations are high. Influenced by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have visited many consumers, and they all agree that the most important thing when shopping is the service attitude of the merchants.
(B) consumer behavior and psychological characteristics of low-income consumer groups:
1, pay attention to the price. Many people have been short of money. When they have no money, they always count every penny. For low-income consumer groups, this is particularly prominent. It is their most extravagant wish to meet as many consumer needs as possible with the least expenditure. In my investigation, I found that many places in shopping malls are low-income groups. Because for them, low prices are affordable. Supermarkets in many big cities outside have attracted many citizens with such benefits.
2. Pay attention to quality. At present, among the urban low-income groups. In the survey, I found that their consumption habits are far from those of rural consumers. They have a sense of self-protection in the process of consumption, pursuing a healthy life and a nutritious diet. Even if they buy low-priced meat dishes in the meat market out of thrift, they are still worried about the quality of meat dishes and look forward to the arrival of "assured meat dishes". Because the quality is real, things should be used and eaten moderately while being cheap.
College students' business plan is 800 words (nutrition fast food restaurant) 1. development prospect
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Students' complaints about canteen food are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is dominated by southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Third, development strategy.
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
2. This restaurant adopts buffet style, and provides tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also provides barbecue+cold drinks, eight-treasure rice and other couple packages, which will also become a major feature of our restaurant due to the lack of snack food.
3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at the development of an enterprise from a long-term perspective and make a long-term plan. After each stage, it is necessary to sum up the overall situation of operation and make the next plan, which is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Fourth, the restaurant management structure.
Store manager and cashier 1, chef 1, waiter 2.
The business philosophy focuses on the following points:
Main cultural characteristics: health preservation and humanistic care.
Main product features: vegetarian meal with dietotherapy and health care function.
Main service features: membership tracking service
Main environmental features: green dining environment with traditional cultural flavor.
Market analysis of verb (verb's abbreviation)
The diet in university canteens has always been a problem. The poor quality of college food has become a recognized problem. It only meets the problem of food and clothing for students, but the quality is far from the requirements of students. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Advantages and disadvantages:
Advantage analysis: The operation of this restaurant has solved the problem of single taste of meals in the school canteen, and there is no need to worry that the hygiene of mobile stalls will not be guaranteed. It is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts the way of self-service meal selection, which should be easily welcomed by customers and save some human resources. At the same time, meals also provide cold drinks, ice porridge and so on, and provide free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal.
Disadvantage analysis: As it has just started, fast food restaurants are relatively small in scale, such as limited human resources and services. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.
Opportunity analysis: According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. As a student, I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.
Threat analysis: The service of restaurants is directly related to product quality and operating cost, so the price of products will not be lower than that of competitors. Although the overall price is not too high, the financial endurance of customers will be a great test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.
Popularization and market penetration of intransitive verbs
Promotion strategy:
Pre-publicity: large-scale, high-intensity, large investment. Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities regularly, such as sponsoring the evening party organized by the school, and publicize and remind customers of their consumption awareness from time to time through activities. For holidays, carry out targeted promotion strategies, such as distributing leaflets.
Seven. Financial situation analysis
1. According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant is about 10600 yuan (the venue rental fee is XX yuan, the application fee for catering hygiene license and other documents is 600 yuan, the venue decoration fee is 3,000 yuan, the kitchen utensils purchase fee is 1000 yuan, and the infrastructure fee is 4,000 yuan).
2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes and fees, water, electricity and fuel expenses, miscellaneous expenses, etc.
3. Daily operation financial budget and analysis
According to the budget analysis and investigation, the market capacity can be preliminarily determined. It is roughly estimated that the total daily turnover is about 800 yuan, and the yield is 30%, from which the payback period can be calculated to be about three months.
Eight, marketing mix strategy
Tangible marketing strategy:
Because this restaurant's economic strength is still relatively weak, it will adopt the marketing strategy of avoiding reality and avoiding a lot of hard advertising marketing in the early stage, and adopt a set of effective "commitment marketing" to promote products. Through menus, posters, cultural brochures, advertisements, promotional activities, etc. We will publicize and advocate the business purpose and concept of "harmony between man and nature".
Skilled marketing strategy:
Sustainability and planning will determine that this restaurant has inherent advantages in avoiding the defect of low customer loyalty in ordinary restaurants. In order to establish a sense of authority and trust in the eyes of customers, the restaurant will establish a complete member information feedback system to realize its marketing commitment:
L, customer feedback form. In the service, employees are strictly required to establish the concept of customer first and listen to customers' opinions carefully.
2. Carry out customer satisfaction to the end. Establish the concept of "customers are satisfied with themselves" and always think of customers.
3, the establishment of restaurant customer service questionnaire, the marketing department is responsible for tracking customers regularly.
I recommend it carefully.