Based on the analysis of the development trend of customized furniture, "custom furniture" into a full range of customized, whole-house customization of the market is basically formed, and the development trend began to change to "customized homes "Customized home than whole-house customization and custom furniture products cover a more comprehensive, single furniture products compared to before, in order to meet the needs of consumers, and now provides more furniture, soft decoration, including home custom home solutions.
Custom furniture development prospects of the four keywords of O2O
O2O is one of the most popular keywords in the customized industry. Customized furniture O2O mode is divided into two main types, one is a third-party platform such as Taobao, with the second is self-built commercial city. For example, easy to customize high home their home development strategy deployment, since the high home shopping malls, comprehensively open the online and offline information channels, WeChat mobile PC completely occupy the third-party platform of the TV terminal and other mainstream ports, to provide accurate user lines. Of course, with the continuous improvement of the network marketing model and the continuous progress of home production, sales and service, furniture O2O will become a new growth point in 2018.
The brand of the four keywords of the development prospects of customized furniture
The brand will become one of the key factors affecting consumer purchases. The customized furniture market is gradually focusing on brands with strong brands, and there will be some big market patterns on the basis of a hundred flowers. The brand awareness of each enterprise has gradually increased, brand management has become one of the keys to the competition of each enterprise. Strengthen brand management and brand building, the formation of a clear brand positioning and brand connotation, improve the added value of the product, to win the competitive advantage, will become the future development of the customized furniture industry, an important trend.
The customized furniture development prospects of the four key words of intelligent
Intelligent trend has actually been adopted by enterprises. For example, setting up a customized closet lifting cabinet can effectively solve the disadvantages of the upper cabinet is inconvenient to extract; intelligent electronic drawer closet, closet products "in the" simple "design, set up automatic door touch; customized closet, to improve the product technology and user experience; intelligent washing machine. Beautiful and stylish, easy to carry, with sterilization drying and other functions. In the future, intelligent customized furniture products can also be integrated with other furniture products on the smart home platform, making home life more intelligent and convenient. The intelligence of customized furniture has become one of the important development directions of customized furniture.