Convention and Exhibition Planning Program Sample (Selected 5)
In order to determine the work or things run smoothly, it is necessary to have to need to formulate a program in advance, the program belongs to a kind of planning instruments. So the question comes, how should the program be written? The following is my compilation of convention and exhibition planning program sample (selected 5), welcome to read, I hope you can enjoy.
Convention and exhibition planning program 1
I. Pre-heating
One month before the event began paper media, electric media, portal networks and other media for the event to publicize the big. The production of high-end invitations, DM ads distributed with high-end real estate, jewelry stores, high-end clubs, placed in the activities of publicity easy to pull treasure and in their customers SMS platform, send invitation SMS SMS and activities to publicize the content.
I. Customer Positioning
1, the government: government leaders
2, business: brand recipients, brand exporters; the activity of the class leadership of the cooperative enterprises
3, all walks of life celebrities
4, the general public: middle and upper class people
5, the mahogany manufacturer's
Second, the positioning of the event
The entire exhibition has been the background of the exhibition of Chinese classical culture, highly set off the typical cultural value of the mahogany furniture, the exhibition process and the exhibition with the content of the activities set up to enhance the interactivity, humane communication, visual enjoyment, to customers, guests, to give customers a deep impression, to enhance the customers, guests, the event expectations of the value. The event will enhance the expectation value of customers and guests. To create the first international mahogany furniture exhibition, let the world look up to the Chinese culture.
Third, the exhibition layout
1, the periphery of the venue:
(1) in front of the exhibition set up an archway, with a banner (the theme of the event); air balloons, with vertical banner (congratulations on the unit);
(2) from the front of the exhibition door to the hall to lay the red carpet, both sides of the placement of the activities of the easy to pull the treasure (the theme of the event advertising), the mahogany manufacturers easy to pull the treasure (the event) (theme advertising), mahogany manufacturers easy pull-ups;
(3) the entrance to the exhibition hall to arrange Miss Manners, responsible for guest guidance;
(4) set up a consultation desk. Counseling office has a commissioner is responsible for attending the customer, the guest's response to the consultation, the counseling office put the mahogany manufacturers, cooperative enterprises, exhibitors of the brochure, for attending the customer, the guest to provide relevant information;
2, the exhibition area:
(1) the establishment of the exhibition introduction column (exhibitors' names, the location of the exhibition area), to facilitate the exhibitors to find the correct location
(2) the establishment of the map of the exhibition area publicity area;
(2) the establishment of Exhibition area map public area, the left side of the fine mahogany manufacturers booth area easy pull-ups, for customers, guests, mahogany furniture exhibition information;
(3) exhibition area aisles are also paved with red carpet.
Fourth, the content of the exhibition
1, the millennium through the mahogany furniture exhibition
mahogany furniture on display are equipped with models dressed in ancient costumes, cheongsam and other clothing with the Chinese classical style, the Chinese characteristics of the classical and modern temperament of the beauty of the combination, to create a visual feast, the beauty of the show, to the customers, guests left a deep impression.
2, expert aesthetics appreciation, appraisal, review
Invite a number of identification experts on-site, on-site with customers, guests appreciation of mahogany furniture, identification of true and false, comment on the level, for many mahogany furniture "identification".
3, mahogany knowledge quiz (prize quiz)
Prize quiz about mahogany knowledge, the guests interacted passionately, prizes.
(Prizes can be mahogany home accessories or ordering price concessions. In addition, participants can get exquisite souvenirs.)
4, feng shui master lecture
Feng Shui with the feng shui master to explain the value of mahogany on life, royalty on the mahogany furniture, mahogany furniture for the elderly (slow aging), children (to promote the development of the brain), hostesses (beauty, youth), host (reflecting the status of noble). Reflect the family's taste and wealth.
5, the brand with the exhibition of jewelry, gold, jade
The same grade brand docking. Increase the weight of the event, attract customers, guests eyeballs, enhance the connotation of the combination of exhibition culture and modern and the level of the exhibition.
(play the role of collocation and embellishment, focusing on the primary and secondary clear)
6, face-changing performances
Professional face-changing actors to perform wonderful stunts face-changing performances, the exhibition to a climax. With the most Chinese characteristics of the face-changing stunts, set off the mahogany furniture for the typical Chinese culture.
7, painting and calligraphy exhibition, wood carving art exhibition
Celebrity painting and calligraphy collection, exhibition, appreciation, enhance the exhibition activities highly valued cultural.
8, celebrity title
Invite a calligraphy celebrities, for the exhibition of ink, in order to congratulate the elegant, add the artistic atmosphere of the event, to attract more popularity.
9, through the song and dance performances
Through the classical song and dance performances to set off the theme of the exhibition. Professional singers and dancers perform to mobilize the atmosphere of the scene, so that the atmosphere of the exhibition again sublimated.
10, subscribe to touch the prize activities
Where the site order mahogany furniture customers can participate in the activities, by the mahogany manufacturers to provide a series of awards.
11, guzheng performance, tea ceremony tea performance, tea tasting
The whole event with guzheng performance, guzheng music as the background, highlighting the cultural connotation of the exhibition. The guzheng and tea ceremony performance complemented each other, i.e. aesthetically pleasing, with a multi-artistic atmosphere. Participating customers and guests can rest for a while while exhibiting, listening to the guzheng music, discussing the appreciation of mahogany, and sipping the fragrant tea. The exhibition site arrangement of elegant, pure, uniform cheongsam dress female models pouring tea.
Sixth, the exhibition highlights
The whole exhibition combined with a variety of Chinese classical typical characteristics of culture and the protagonist of the mahogany furniture to match, while focusing on the effect of culture can also be strengthened! Atmosphere rendering, aesthetics appreciation, buy not only the furniture, but also the heritage of Chinese culture for thousands of years.
Exhibition planning program 2The first Handan Film and Animation Cultural Festival is proposed in 20xx August 2 to August 3 in Handan International Convention and Exhibition Center. In order to promote the emergence of Handan cultural industry and the construction of legal Handan, especially in the same period during the festival to organize the launch ceremony of Handan legal multimedia network platform. （The exhibition will be attended by the representatives of the Association, famous exhibitors and the mainstream media.
2, the basic overview
Time: August 2, 20xx 10:00-10:30 a.m.
Location: Handan International Convention and Exhibition Center main gate
3, the participants
(1), the host unit, the contractor, the leadership of the special support units;
(2), the exhibition will contribute to the greater contribution of the city level Relevant leaders;
(3), support units, co-organizers, government leaders at all levels, industry guests, exhibitors, the news media and so on.
(2) the main content of the exhibition
1, animation original enterprise brand display, promotion;
2, animation publications, animation works copyright trading, docking, copyright cooperation;
3, cultural publications, peripheral sales;
4, excellent original film and television animation works show;
5, animation play performance;
6, animation and drama performance p>
6, animation role-playing activities organized;
7, the cultural industry copyright trading platform;
8, film and television animation business investment meeting.
The arrangement of the exhibition hall (略)
Three, booth specifications and charges
1, indoor booth
9 square meters (3 meters x 3 meters). Inside the three sides of the board, two lighting, a negotiation table, two chairs, a 220-volt, 15-ampere power socket and manufacturer's name sign (fascia). Price: undecided
2, indoor open space
30 square meters to rent
3, conference fee
Price is undecided, including industrial and commercial management fees, exhibition souvenirs, lunches, beverages during the exhibition, exhibition materials, documents and other costs. Arrangement of transportation, traffic and lodging expenses at your own expense.
Four, recruitment planning
1, exhibitors:
film and television animation related: original film and television animation, film and television animation publications, film and television animation industry peripheral, film and television animation technology and production equipment and software, film and television animation design products and other enterprises.
Game products peripheral: home digital video game products, intelligent home appliances, portable game consoles, home game consoles, digital entertainment products and peripheral enterprises.
Game Manufacturers: online game manufacturers, mobile game manufacturers, telecommunications cell phone operators, e-sports platform operators.
Cultural peripherals: peripheral toy manufacturers, children's products merchants, book sales, etc..
Related organizations: animation colleges and universities, education and training institutions, domestic animation associations, animation associations and animation websites.
2, the audience:
Professional audience:
Art / design, film and television animation / media, game development, animation production, exhibition and display, other animation and games in the field of professionals with relevant experience.
(2) Students:
Art/design, film and television animation/media, game development, animation production, exhibition and display, and other animation and game fields have related professional students.
(3) People from all walks of life.
3, the exhibition letter
4, the means of recruitment
direct mail, including accurate information (necessary)
telephone fax, including accurate information (necessary)
(3), the agent of the exhibition to let other people agent
(4), the Internet, online exhibition
(5), other means of introduction through the customer, the peer referral, etc.
(6), the means of the exhibition. Peer introduction, etc.
5, exhibition budget
(1), staff wages:
(2), publicity costs:
(3), public relations costs:
(4), telephone and fax fees:
(5), agency fees:
6, exhibition progress control
(1), two months before the exhibition to carry out Newspaper and network publicity
(2), 1 month before the exhibition to start the invitation of exhibitors and distribution of invitation letters
(3), 1 month before the exhibition to start the invitation of important visitors
(4), 3 days before the exhibition to open the exhibition halls for the exhibition of matters related to the exhibition
(5), every day of the exhibition should be done in the organization of the data and exhibitors survey
2, the use of relevant database information on the relevant enterprises, to invite professional visitors from around the country to visit the meeting to negotiate.
3, force to invite original animation publications, industry peripheral, film and television industry technology production equipment and software, animation design products and other related enterprises in charge of face-to-face negotiations with suppliers.
4, the main investment activities
(1), the activities of the title investment;
(2), the cultural festival exhibition designated supplies investment;
(3), the cultural festival journal through the booklet advertisement investment;
(4), brochures, gift bags advertising investment.
Six, advertising and media promotion
The exhibition journal for the large degree of 16 books, imported coated paper color printing, illustrated, mainly sent to member units of associations, visiting merchants and related users, etc., the advertisement price is: front cover of 9,000 yuan, the back cover of 5,000 yuan, the cover of the second/title page of 3,000 yuan, the cover 2000 yuan, color inside page 1500 yuan, the front cover and back page of the second, the front cover and back page of 3,000 yuan, color inside page 1500 yuan, color inside page 1500 yuan. The price of advertisement is 9000 RMB for front cover, 5000 RMB for back cover, 3000 RMB for back cover/title page, 2000 RMB for back cover, 1500 RMB for color inside page and 1000 RMB for black and white inside page. Note: The film will be provided by the enterprises, with the size of 210mm*285mm. Participating enterprises should send the film or design to the organizing committee before June 1, and the advertising fee will be paid at once. Strong> Third, the exhibition time: September 26-28, 20xx
Fourth: Booth No.: N4 Hall, Booth No. F32, F33
Fifth, the purpose of the exhibition:
1, domestic and international marketing channel expansion
2, to build the company's brand and visibility
Six, the exhibition arrangements
1, pre-show preparations
(1) work arrangements (reception, negotiation, distribution of information and follow-up and other division of labor)
(2) the work schedule (working hours, shift arrangements, daily booth meeting)
(2) Check whether the contents of the exhibition are in place (including exhibits, product information, promotional materials and equipment and tools, etc.)
2. Booth Preparation
(1) Exhibiting products: 1, types, 2, specifications, 3, quantity, 4, the classification and number of samples, 5, placement
(3) Booth setup; including the overall design of the booth and the preparation of materials. (The booth will be decorated with the following materials: video, samples, brochures, etc.) (Promotional video, samples, brochures, etc.)
3, exhibitors dress: exhibitors during the exhibition must wear a unified formal dress, wear a good company's work card.
4, promotional materials: 1, brochures, 2, leaflets, 3, business cards
5, booth layout
6, exhibitors: set up, exhibition, exhibition, exhibition materials issued to participate in the exhibition logistics, the classification of goods, storage, pick up, etc., to arrange for the duties, select the number of people, allocated!
(B), the exhibition:
1, product promotions:
① the implementation of promotional policies, signed on the spot to sign a purchase contract customers to give certain benefits (to be determined). ② The contract signed on the spot customers can be conditioned to get a beautiful gift such as: MP3, transportation cards, gift boxes of tea, digital cameras and other gifts.
2, media reports:
① synchronized reports on the company's website.
② domestic and foreign industry media reports.
3, mobilize the booth site popularity of the activity planning:
One of the activities: product lectures (hot-dip galvanized square pipe, angle, channel steel calculation, product features) Activity No. 2: Prize quiz
(C), after the exhibition:
1, prospective customers tracking follow-up.
2, the hot scene in the exhibition carved into a CD-ROM, image integration, repackaging.
3, website follow-up reports.
Six, the exhibition materials:
1, promotional materials:
① prospective customers invitation √
② company profile
③ product brochures √
④ posters √
⑤ giveaways
2, negotiation materials:
① business card √
② relevant contracts
3, the site of the exhibition:
① business card √
② related to the contract
3, on-site supplies:
① customer information statistical table
② guest sign-in book
③ business card holder: one is to place the company's staff business cards, the other is to place the guest business card.
VII. Warm tips:
1, during the display of attention to the notebook placement and demonstration, to prevent theft.
2, pay attention to the whereabouts of the invited customers, when to arrive and timely reception.
3, during the exhibition, the exhibition staff can not eat on the site, to reflect the level of a Zun Chao brand requirements to keep the showroom clean and tidy.
4, every day after the closure of the hall to open a summary meeting in a timely manner, to summarize the work of the day, found that the problem is solved in a timely manner, the important customers try to meet the same night or the next day.
5, the exhibition staff to wear uniform uniforms, reflecting the company's good spirit, and respect the super brand operation requirements.
Convention and exhibition planning program 4First, determine the purpose of organizing
To organize an exhibition, the first to determine its objectives. Activity programs can accurately achieve the goal of the exhibition is successful. Usually our goal is: publicize the company's image, promote product sales, show new products, close contact with the user, the market information dynamics and the depth of market demand.
Second, choose the right venue
Selecting the right venue is an important part of the exhibition program, the first thing to consider is the way the crowd flows, to understand the direction of the movement of the tide of people throughout the exhibition hall, and then accordingly select the booth.
Whether or not to locate a booth next door to a competitor has been debated by many vendors, and vendors can effectively utilize such booths to actively demonstrate the superiority of their products over their competitors. If you need to use a hanging sign or cover during the show, choose a location with enough height to avoid blocking visibility.
Three, exhibitors background analysis
For example: professional, brand, authority, international
Four, exhibitors arrangement
(a), the pre-show preparations:
1, exhibitors to determine the theme of;
2, Booth determination;
3, booth design and construction;
A clear theme of participation, high-quality booths will necessarily achieve our expected results? If there is no professional and detailed booth layout, how to reflect the professionalism, branding, authority and internationality?
The purpose of the exhibition is the same for everyone.
The design and construction of the booth should be centered around this center, summarized as follows:
The design of the booth should highlight the theme, emphasize the personality, and at the same time give the audience a kind of affinity in terms of space and atmosphere and to facilitate the conversation. Make full use of all possible elements, such as the formation of the booth, materials, sound, light, color and other decorative items, and constantly give the audience a sense of freshness, stimulate their curiosity, so that they have an interest in the booth, and then produce the desire to talk with the exhibitor. Usually, "booth layout" we will outsource to a professional AV equipment rental company, choose a good reputation, strong sense of responsibility, reasonable price of the rental company will give us to reduce a lot of workload.
4, how to effectively invite prospective customers:
① Try to send invitations to prospective customers to participate in the method as early as possible, then also the other party to arrange the schedule. The day before the start of the exhibition to remind.
② Prepare some gifts that can be divided into two, and printed with the company logo (equal to many mobile billboards in the free publicity for the company), one of them in the exhibition before the first with the invitation to send to prospective customers, so that they must go to the booth in order to make up a complete gift.
(B), the exhibition of promotional
1, product promotions:
On the spot to sign a contract with the customer to give a certain amount of discounts or to give weighty gifts, prompting the intention (hesitation) of the customer on the spot to sign, after all, the night is long and dreamy.
2, the show notes
Details determine success or failure, in the exhibition over the degree of need to pay attention to some details.
① exhibitors in addition to uniform dress and wear company logo badges, need to pay special attention to their own image. The first thing you need to do is to make sure that you have a good impression on your customers. As long as you can stop by your booth, at least he still has some interest, you should take the initiative to welcome.
② take the initiative to visit these peers, here refers to the peers, does not mean the same kind of products, but refers to the same kind of products. Recommend to them your products, will leave them a few samples, but also to them for samples, play a complementary resources **** enjoy the effect.
③ Exhibition often encountered peer scouts, they pretend to be customers to set your price and technology and even customer information, so be vigilant.
④ At the end of the exhibition every day, we should categorize and organize the customers of the day, and record the talking points. In addition, according to the needs put forward in the customer conversation to determine the product trends this year, after the exhibition and the company's decision-making level to discuss the development and promotion of new products.
3, the daily workflow
7:30: after breakfast, the person in charge of the day's work, each person to receive the material used on the day 8:30: punctually to the exhibition site
9:00 - 11:30: the progress of the investment work
11:30-13:00: the person in charge of the arrangement of the rotating lunch
13:00 --17:00: the progress of investment work
17:00: clean up materials in time to submit a summary report of the day, fill out the report
18:30: free activities, or according to the company's arrangements for other work
4, the reception of the exhibition steps
1, registration (the customer's name, unit department, contact phone number, implementation of the person in charge, etc.)
2, on-site demonstration
3, introduction of the company and product background
4, show other prototypes
5, will be interested in the customer to the negotiation area to facilitate the transaction
6, such as the customer signing the order on the spot, make every effort to rendering, to create a climax
7, the distribution of information, gifts
8, politely and considerately send the customer out and make appointments for the next visit. Make an appointment for the next visit time
9, to the signing of the customer intention to note down and the responsible person
5. Media reports:
① Company website synchronized reports.
② Shenzhen, Beijing and other domestic and foreign industry media reports.
③ The publicity of the major industry website forums / BBS / blog.
6. mobilize the booth site popularity of the activities planned:
Exhibition traffic, plus people have a habit of liking to gather to the crowd, a good site momentum can attract crowds to enter the exhibition hall, increase the popularity of the exhibition hall, popularity of the people have money. For example, bread baking, lucky draw, distribution of small gifts, free sample testing, prize quiz, turnover gongs, cultural performances, LED advertisement promo + event theme playback, auctions and so on. Because the exhibition is a large number of brands gathered together in the "ring", terminal interception is particularly necessary and important, during the exhibition to do to keep abreast of competitor dynamics, to ensure that 1-2 hours to update once, and quickly make adjustments. Such as hiring temporary shopping guide at the entrance to the exhibition hall, competitors showroom near the distribution of leaflets and holding a parade to intercept the effect is very obvious.
(C), after the exhibition
1. The tracking of the agents to follow up.
2. The hot scene at the show is carved into a CD-ROM for image integration and repackaging.
3. Website follow-up.
Exhibition planning program 5First, the exhibition time:
20xx April 25-28
Second, the location:
Shenzhen Convention and Exhibition Center
Third, the background analysis of the exhibition:
Third, the exhibition:
The exhibition is the first of its kind in China. strong> 1, the General Assembly analysis: Professional, brand, authority, international The 20th China (Shenzhen) International Gifts, Arts and Crafts, Watches and Household Goods Exhibition 2, the composition of exhibitors: Gifts | Home, China, the series of exhibitions by the world's largest exhibition Reed Exhibitions and the Chinese government. The "Gifts | Home, China" series of exhibitions is organized by the world's largest exhibition Reed Exhibitions and Shenzhen Huabo Exhibition joint venture company - Reed Huabo Exhibition (Shenzhen) Limited, joint venture purpose: to build the Asia-Pacific region and even the world's largest international gifts and housewares exhibition. The exhibition has been successfully held for 18 years, the annual spring in April and fall in October regularly; the scale of each session of the 20% growth rate, has now developed into the most professional, the most large-scale, the most popular set of industry's top event. ◆ Shenzhen Gift Show - professional buyers: each exhibition receives 130,000 professional buyers at home and abroad ◆ Shenzhen Gift Show - government support: with more than 50 associations and government support gift show ◆ Shenzhen Gift Show - the best time: with Hong Kong, Guangzhou gift industry exhibition held in the same period. Hong Kong, Guangzhou gift industry exhibition in the same period, the best procurement time ◆ Shenzhen Gift Fair - brand exhibition: 19 years of brand exhibition, through the global exhibition industry association UFI authoritative certification, marking the high quality of professional exhibitions. Fourth, the purpose of the exhibition: 1, the domestic sales channels to expand 2, the company's brand publicity 3, the domestic end-customers to expand 4, new products to the market momentum and promotion 5, the market information dynamics, national policies, market demand for the depth of grasp ◆ Shenzhen Gift Show - Brand Exhibition: 19 years brand exhibition through the global exhibition association UFI authority certification, marked as a high-quality professional exhibition. In-depth grasp of the market V. Exhibiting arrangements: (a), before the exhibition: 1, booth preparation: ① exhibitors to determine the theme; (can be the promotion of the cat tablet computer) ② booth determination; (3C08) specifications 3X3 single openings (9 square meters) 2, agents and prospective customers invited and strategy: ① by the marketing staff in advance by sending invitations (mail, phone, fax) to the intended agents and domestic prospective customers to participate in the exhibition. ② Prepare some gifts, such as: the production of printed company logo and name of the lanyard in the field of free distribution to visitors, as these lanyards are usually beautifully produced, so most visitors get these lanyards are very happy to change in their own passes, visitors wearing these eye-catching lanyards in the field of walking, is equal to a lot of mobile billboards in the free publicity for our company. Preparation of non-woven bags with corporate image, the site can be distributed, bags can play the effect of mobile advertising (I counted, the company also has about 500 Komikatsu bags) (B), the exhibition: 1, product promotions: ①Promotional policy implementation, signed on the spot agency cooperation agents and signed the contract of purchase of the machine customers< The customer is given a certain discount (to be determined). ② contract signed on the spot agents and customers can be conditioned to obtain, for example: MP3, laptop bags (the company has a ready-made) and other gifts. 2, media reports: ① synchronized reports on the company's website. ② Shenzhen, Beijing, Shanghai and other domestic and foreign industry media reports. ③ Major industry website forums / BBS / blog publicity. (1PAD network, Sina, Alibaba, Baidu bar, Zhongguancun Online) 3, mobilize the booth site popularity of the activity planning: One of the activities: product experience interaction (C), after the show: 1, the agents and customers of the tracking follow-up. 2, the hot scene in the exhibition carved into a CD-ROM or made into pictures, image integration, repackaging. 3, the website of the follow-up report. Six, the exhibition materials: 1, promotional materials: ① company profile ② product promotional color pages (can be the color pages of the cat 702, 701 machine) ③ X-rack ④ posters ⑤ free gifts (handbags, laptop bags) The first time I saw the show, I saw the show. 2, negotiation materials: ① business card ② relevant contract 3, site supplies: ① customer data sheet ② guest book ③ business card box: one is to place the company's staff business cards, and the other is to place the guest business cards. VII, the exhibition budget 1, the exhibition costs 8950 yuan 2, the layout of the exhibition hall 500 yuan 3, the production of publicity items 300 yuan 4, the preparation of the relevant gifts (the use of the company's existing gifts: Kagome cat handbags, Kagome cat liner bag 5, media costs (not required for the time being) 6, food and beverage costs of exhibitors VIII, warm tips: 1, during the display of attention to the Tablet PC placement and demonstration, to prevent theft. 2, pay attention to the whereabouts of the invited agents / customers, when to arrive and timely reception. 3, during the exhibition, the exhibition staff can not eat on site, to reflect the level of an international brand requirements to keep the showroom clean and tidy. 4, every day after the closure of the hall in a timely manner to open a summary meeting, summarize the work of the day, found that the problem is solved in a timely manner, finishing the agent's letter of intent, as important as possible, the big customers on the evening of the appointment. 5, the exhibition staff to dress neatly, reflecting the company's good spirit, and the brand's operational requirements. 6, meal time we take turns to go to dinner, the scene must keep more than 3 people at the same time in the exhibition field. Nine, exhibitors arrangements and configuration 1, to improve the exhibition site and exhibitors interaction opportunities; 2, for the exhibitors to provide on-site experience of the tablet PC opportunities; 3, for the exhibitors to provide experience services is also one of the promotional hype program for the exhibition site, so that customers can understand the Komikatsu! this brand.