is Han Shangdao a flash in the pan, or is his popularity justified?
Recently, a northeast city released a series of "Urban Consumption Changes" reports. Among the top five dishes, Korean food ranked third, which not only succeeded in squeezing other foreign restaurants, but also unexpectedly squeezed out barbecue and other catering forms that China people loved. Among them, the most frequently recommended and commented Korean food is Hanshangdao Korean food. Why has Korean food, represented by Han Shangdao, shown a trend of soaring in recent years? Is it a flash in the pan? Or red makes sense? Xiaobian decided to explore it seriously.
New energy of China catering market
In the food concentration area of every city, you will find many Korean restaurants with different names springing up like mushrooms after rain, and all of them have a strong Korean flavor, which makes people know that they are the main Korean snacks, and each one is very popular, attracting groups of young consumers. Han Shangdao's Korean catering also confirms the current selling situation of Korean food. Han Shangdao has owned hundreds of cooperative stores all over the country in the past few years, but the market is far from saturated, because the consumption population of Korean catering has also exploded in recent years. Han Shangdao took this opportunity to establish the Jianghu position of the catering market with its exclusive characteristics and become the pillar cuisine of major small and medium-sized cities.
The Game between Foreign and Traditional
As a foreign catering brand, what features does Hanshangdao have that can compete with many traditional snacks in China? It is true that it is difficult to open the market for many exotic foods in China. After all, everyone has a Chinese appetite and is not used to many foreign snacks. However, Han Shangdao has no burden in this respect, because South Korea and China are geographically close, and they are also close to Chinese restaurants in terms of food raw materials, but they have their own characteristics in terms of production methods and flavors. For example, the same rice, our fried rice and Korean bibimbap are very different in ingredients. The most classic Chinese style is fried rice with eggs, but Korean bibimbap is much richer, such as carrots, bean sprouts, green peppers, cabbage, eggs, pickled peppers, etc. The colorful ingredients are not only very beautiful, but also rich in taste and nutrition, which is more like a small feast.
Korean catering represented by Han Shangdao does not conflict with traditional snacks in China. After all, with the development of society, people's lives are richer and more diverse, and more elements are needed in catering. The arrival of Hanshangdao is not to grab the market from the traditional snacks in China, but to open up a brand-new market, so the competition is relatively not fierce
Competition between Korean food brands
Although the competition between Korean food and Chinese traditional food is not obvious, the competition between Korean food and beverage is still fierce. The reason why Hanshangdao can become the most concerned Korean food brand in public comments is inseparable from its authentic taste and the latest and most complete snack varieties. In addition to the common Korean bibimbap, laver-covered rice and miso soup, Hanshangdao has also introduced the latest Korean snacks that other brands do not have, such as Jeonju specialty pancakes, Seoul shortbread roast and Korean noodles, which almost include the hottest and hottest Korean street snacks.
In fact, it is not only the increasing share of Korean food in this northeastern city, but also the growing influence of Korean food in the whole country. And judging from the current development trend, this phenomenon is not a flash in the pan, but will last for a long time. As an investor, the earlier the layout, the sooner you can benefit from it.