At 11:22 on April 29, Wenchang Satellite Launch Base in Hainan, several floors of white smoke rolled and tumbled, and the thick, snow-white Long March 5 carrier rocket slowly left the launcher, like the rising sun, as the sky, disappeared in the layer of clouds, and headed into the vast expanse of space.

The successful launch sent the "Tianhe core module" into its intended orbit, building the first building block for the in-orbit assembly of the Chinese space station. It will be followed by three space station segments, four cargo spacecraft, and four manned spacecraft launches, culminating in the completion of the entire station in 2022.

"Tianhe core module" into orbit, following a series of breakthroughs in 2020, such as Chang'e 5 lunar exploration, the Beidou system network, Tianwang exploration of Mars, the new Shenzhou spacecraft, and so on, to lead the entire Chinese science and technology industry, to the stars and oceans once again took a big step forward.

April 30, when the "Tianhe" soaring in space, more than 1,500 kilometers from Wenchang, Wuhan, Hubei Science and Technology Museum, a "*** Celebration of the Tianhe Core Module" successful launch of the aerospace science and technology exhibition is ushered in a wave of enthusiasm! The first time I've seen this, I've seen a lot of people.

The exhibition was organized by the China Aerospace Foundation, in collaboration with our partner Master Kong, in honor of Wuhan, the hero city of the anti-epidemic, the base of commercial spaceflight, the leader of hi-tech in central China, and the people of Wuhan, who are resilient, courageous, and wise.

The cool aerospace models, exciting lectures and immersive VR experience greatly inspired the public, especially the youth, to take a keen interest in the unknown of space and the pride of China's aerospace industry.

In order to bring space technology closer to ordinary people, Master Kong also brought the "Space Station" exhibition and the "Moon Exploration Zone", and prepared the "Starry Night Noodle House" for visitors.

Under the careful guidance of the China Aerospace Foundation, Master Kong has always been committed to benchmarking aerospace quality, docking cutting-edge aerospace food processes with instant noodles known to the general public, introducing aerospace food processes and standards, and promoting the continuous innovation and upgrading of Master Kong products in the direction of deliciousness, health and safety.

Last year, Master Kong's "Braised Beef Noodle" and "Speed Noodle House" products were honored to become China's first "Space Noodle", which is the first in the industry and a step forward in China's food industry. The food industry has taken an important step in the civilian transformation of aerospace technology.

With the emergence of Chinese aerospace achievements such as moon exploration, manned space station, etc., Master Kong, as one of the representatives of national brands, has taken the initiative to popularize the knowledge of aerospace, improve the scientific literacy of young people, and help China's aerospace industry.

For more than three years, along the strategy of strengthening China's aerospace industry, Master Kong has carried out a series of aerospace science popularization activities in Wuhan, Xi'an, Chengdu, Lhasa, Shenzhen, Hangzhou, and other important cities, approaching more than 500,000 students, organizing nearly a hundred lectures by aerospace experts, and covering about 550 million people online, building a bridge to communicate with the next generation, and sowing the aerospace dream in the hearts of thousands of young people.

From the market competition, back to the social public welfare, Master Kong is so constantly echoing the needs of the times, by virtue of scientific and technological innovation, embarked on the road of transformation of the national enterprise.

More than thirty years ago, the horn of reform and opening up sounded, the planned economy was loosened, the market economy broke the ice, and a generation of people bravely went to sea, and with it came a change in the rhythm of the three meals a day.

The non-stop pace of the times, between the traditional unit cafeteria and the family kitchen, opened up a vast convenience food market.

In the early 90s, just instant noodles, densely dotted across the country thousands of production lines, but the vast majority of cheap, single flavor, simple packaging, to keep up with the hard work of the people after the increasingly discerning taste, convenient demand.

Master Kong was born in Tianjin in 1991, and after careful research, seized the wave of consumer upgrading thirty years ago. With multiple packets, a free fork, stronger noodles and the traditional classic "braised beef flavor", Master Kong refreshed people's perception of instant noodles, and it became a big hit, becoming popular all over the world until now.

After 2016, another wave of "consumer upgrading" has started again, stirring up people's food, clothing, housing and transportation.

Nano-fouling shirts, ultra-thin and sun-protective sportswear, and the surging tide of fashion singles and other pop-ups continue to form a clear contrast with the stagnation of the road goods, which is a stark reflection of the increasing refinement of people's material and spiritual pursuits.

At one time, people thought that "beverages are not sweet," but now a large number of sugar substitute, low sugar, sugar-free health and natural beverages a wide range, representing the pursuit of people for the diet is upgraded from the desire to green and healthy.

In the field of fast food, takeaway platforms are expanding fiercely, and the instant noodle industry has been forced into the junction of change, also echoing the needs of society, turning to health, high-end, regular meals, and finding a breakthrough in the evolution of the product and brand.

Major instant noodle companies have begun to carry out technological innovation and process upgrading from raw materials, ingredients, flavors, production processes, packaging and other aspects. In particular, as the industry leader, Master Kong, in support of the development of aerospace industry, but also actively carry out "industry-university-research" cooperation, aerospace science and technology for product innovation and research and development.

The vegetable packets in Master Kong's instant noodles use FD freeze-drying technology in the aerospace field to keep the vegetables fresh and tasty during processing, and when consumed, they can maximize the recovery of the original flavor of the ingredients and store them for a long time. In addition to the FD technology, in the high-end product speed up the noodle hall innovation research and development, Master Kong also used in the aerospace field of the RP technology, in the RP technology support, can better enhance the product flavor.

With the support of high technology, Master Kong continues to explore the traditional food culture, combined with modern consumer eating habits, and has launched the high-end series such as Soda Noodle House, Soup Master, and Boiled Soup, as well as Love Vegetarian, Dim Sum Cup Noodle, Hand Rolled Noodle, and other diversified products to serve niche groups, which have elevated the pursuit of delicious, healthy, nutritious, and safe food for the entire industry to a new height, and has led the entire industry in a short period of time, and has also led the industry in a short period of time. The company's newest product is the "Return of the King" after a short period of low tide.

Behind this can not be separated from the more than 3,000 people of food safety management team, 2 hours can complete the food safety process information traceability digital raw material traceability system, and up to 40 million farmers, down to 900 million consumers throughout the upstream and downstream suppliers, dealers, retailers, digital operation system.

In September 2020, the United Nations selected Master Kong as one of the Sustainable Development Benchmarks for its active fulfillment of social responsibility.

In December 2020, Master Kong was honored as one of the "Top 10 Enterprises in Safety Management at the China Food Safety Annual Conference" for the tenth time, and was awarded the Golden Chopsticks Award for the sixth consecutive time as one of the annual China Food Benchmarking Enterprises.

In January 2021, Master Kong's "digitalization" process was internationally recognized, and officially passed the internationally authoritative ISO/IEC 27001 information security management system certification.

Thirty years later, with the onset of the epidemic, Master Kong's long-standing mission of "all for the consumer" is once again confirmed.

In the early morning of January 23rd, Liang Enshi, the plant manager of Master Kong's Wuhan plant, was just about to go to sleep when an urgent call came in to tell him that the city of Wuhan had issued a notice to temporarily close the channel away from Han.

In Master Kong has been working for 22 years, Mr. Liang understood in a flash, in this stall, the inconspicuous instant noodles are no longer ordinary consumer goods, but thousands of people's livelihood, he decided to stay and do something.

In order to deliver the supplies as soon as possible to the most nervous anti-epidemic front and the hands of the residents who were caught unawares, from Liang En to the ordinary workers, they all interrupted the original vacation rhythm, and under the premise of strict prevention of the epidemic, they tried to gather manpower and transportation capacity, and even used their private cars, and finally propped up a precious lifeline for the transportation of food production.

The last time a similar scenario occurred, it was on the night of the 5.12 Wenchuan earthquake in 2008, when colleagues from Master Kong in Hubei opened the warehouse together and loaded the goods onto the train to the disaster area overnight.

In 2020, when the epidemic struck, Master Kong Group also launched a national emergency response plan at the first time. Under the instructions of the General Administration of Market Supervision to "protect the price, quality, and supply", the Group raised materials for hard-core prevention of the epidemic while promoting the resumption of work and production of factories around the country, and utilized big data to solve the problems of production and marketing coordination, logistics and transportation, The company also utilizes big data to solve the problems of production and marketing coordination, logistics and transportation, raw material supply, etc., and sends the company's products to the front line of the anti-epidemic in 837 hospitals in 26 provinces and 299 municipalities in total.

Since then, the catering industry has come to a complete standstill, and the demand for home consumption and back-to-work catering has skyrocketed. Master Kong, which has withstood the toughest tests, has taken the situation in its stride and adapted to the situation.

In May, Master Kong launched the new "Hand Rolled Noodles" and the upgraded "Mixed Noodles" and the new specifications for its bagged noodles, as well as upgraded its mid-priced noodle brand, "Powerful Ramen", Super Fumando", and launched a large-portion product, "Jinshang 1.5 times", to meet the consumption needs of various groups in cities, towns, factories and neighborhoods, truly achieving the goal of "whatever consumers want, Master Kong will produce". The company's products have been widely recognized as the best in the world.

In view of its active role in the fight against the epidemic, Master Kong was awarded the "Outstanding Enterprise Award for Social Responsibility" at the 2020 China Corporate Social Responsibility Cloud Summit organized by Xinhua and co-sponsored by the China Enterprise Reform and Development Research Association (CERDA).

In 2020, China's economy became the sole seedling of global economic growth, and the instant noodle industry made a comeback, with overall sales volume growing 0.1% year-on-year and sales volume growing 4.7% year-on-year.

Among them, Master Kong's sales accounted for as much as 43.7% of the market, and the trend continues to go up, ranking first in the market. The 2020 financial report disclosed in March showed that Master Kong's instant noodle business realized a profit of 2.733 billion yuan, an increase of 24.28% year-on-year.

Grasping the pulse of the times and being in the same boat with the family and the country*** has become the core competitiveness of the company.

April 2020, in order to stimulate the economy, out of the trough, the country's new infrastructure policy came out of nowhere, the satellite Internet is among them, the private commercial space is also in the investment boom after the head of the centralized trend, and the national strategy, the fate of mankind are closely related to the birth of the top companies.

As the tip of the pyramid of the industry, the space industry behind the great eruption, is all walks of life in the internal and external strong squeeze under the cocoon, *** to the stars and the sea.

From Huawei, which fights against sanctions, to Wuling, which builds whatever the people want, to BYD, which is going against the grain of electric cars, in the context of China's global rise, the competition in all industries is white-hot and head-on, and the ability of enterprises to run long depends more and more on whether they can fully and consistently respond to the needs of the country, the society, and the times.

It is generally believed that the enterprise's value creation for consumers is ToC, for merchants ToB. in the post epidemic era, the big health became the basis of people's livelihoods, for the convenience food industry to stick to the big back, to protect the basis of people's livelihoods, in addition to ToB, ToC, more a ToS, "S" that is " Society ".

People eat for days, Master Kong's shoulders are heavy social responsibility, in front of the blue sea of the 100 billion market, the only way to practice product technology innovation and practice social public welfare "double upgrade", in order to achieve the "joy of eating, good life" vision, the national brand of a hundred years. The only way to achieve the vision of "joyful eating, good life" is to practice "double upgrading" of product technology innovation and social welfare.

The content of this article about listed companies is the author's personal analysis and judgment based on the information publicly disclosed by listed companies in accordance with their legal obligations (including but not limited to temporary announcements, regular reports and official interactive platforms, etc.); the information or opinions contained in this article do not constitute any investment or other commercial advice, and Market Watch does not assume any responsibility for any actions resulting from the adoption of this article.

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