The essence of the pain point is an unfulfilled goal. Your product is very good, but users just don't want to take action. So you need to find the "pain point" that moves them, that is, "what you tell them, they will want to change their actions and buy your products." The pain point copy of the basic model includes two parts: first, what went wrong before using the product? Second, what needs have been met after using the product?
For example, the poster copy of the book said, "I only sleep 10 hours, why should I spend the whole day?" Directly point out what is wrong before applying for a room reservation treasure, and then you can book a hotel at a lower price after applying.
Many so-called pain points are actually not really painful. You can write a pain point copy from the following 1 1 psychology and angles.
There are good and bad copywriting. You can look at this copy and ask yourself eight questions from the consumer's point of view, that is, self-examination of the copy:
1. Why should we pay attention at first? Can we understand what you said?
3. Do I read fluently?
4. Can I trust and accept this information?
5. Why should I tell my friends?
I want to act. Do you know how to act?
7. Is my action really good for you?
8. Can I remember?
In many cases, the reason why copywriting can't be transformed is because most of the above questions can't be answered positively. Some people don't even solve the first point, "Why should I care?" They can't provide the motivation for action, so naturally there will be no following. Although some meet the basic pain point copy, they can't provide a letter of trust, that is, it is difficult for consumers to trust you or be moved by your copy, but they want to act but don't know how to act. More importantly, did your copy foster strengths and avoid weaknesses? Give full play to your strengths, not to challenge the strengths of your competitors.
If your copywriting has achieved the above points, but it still can't be transformed, it may be that your product itself can't be sold by copywriting alone, and it needs many other marketing actions.
If you have different opinions, please leave a message.