There is a certain relationship between the two, but it is only the relationship between the first generation Haier LOGO and comics. At first, the LOGO of Haier Group was the hero of Haier Brothers comics. To discuss the relationship between them, we have to start with a cartoon of 199 1 year. This animation is called Music Island, also called Qindao and Haier. The two heroes in it are Qindao and Haier. This is the first edition of Haier Brothers. Qindao with black hair is from China, and Haier with blond hair is German.

At that time, considering the decoration of the refrigerator, the mascot "Haier Graphics" (Haier Brothers) symbolizing Chinese and German children was designed. LOGO design implication of Haier cartoon mascot: Haier in China and Liebherr in Germany. The cooperation between China and Germany is as energetic and bright as these two children. "Qingdao-Liebherr" and "Haier Brothers Graphics" have become the first generation identification marks of enterprises.

Extended data:

The evolution of Haier's trademark is the witness of Haier's going from China to the world. Haier's story is a history of the creation of corporate trademarks in China. 1985, when Haier started its business, the refrigerator production technology introduced advanced technology and equipment from Liebherr, Germany, and produced the first generation of "four-star" refrigerators in Asia. At that time, the contract signed by both parties stipulated that Haier could add the address of German trademark to Qingdao, so Haier introduced "Qingdao-Liebherr" as the company trademark.

References:

Baidu Encyclopedia-Haier Group