Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market. Consumers can go to the store to buy, or they can place an order in Box Horse App. One of the biggest characteristics of box horse is fast delivery: within 3 kilometers near the store, it will be delivered to your door in 30 minutes.
Box Ma Tiantian fresh:
In addition to box horses, retail enterprises including Wumart and RT Mart have launched similar products. Box horses are becoming more and more fresh, and have entered the public life and gradually become the industry standard. It is understood that the repurchase rate of daily fresh food is very high, and some even reach twice that of ordinary dishes.
By the end of 2020, there were 400 kinds of box horse "fresh every day" products, and the categories gradually expanded from vegetables and milk to fruits, meat and eggs and their 3R product lines.