Wen/Li Na
# Xue Cun, Xinjiang, with 281 million people watching # "Shoot more, not enough." This is the most frequent comment in Tik Tok, which is stuck in Mujiang.
at the age of 42, he came to Hemu Village, Burqin County, Xinjiang, 11 years ago for fun. Because he couldn't see the scenery here enough, he rented a house in the village and started a homestay. The short video recorded Hemu Village in his eyes: the wild flowers blooming next to the wooden house in summer, the golden birch forest in autumn, the smoke curled up under the snow in winter, and the little fox he met at home for two consecutive years.
Four Seasons in Hemu Village in the shot of Jamujiang
In late October last year, Jamujiang uploaded the process of clearing the snow on the roof in Tik Tok. What he didn't expect was that the most common sight in this village was recommended by Tik Tok. The short video of 11 seconds finally got 828,111 likes and 37,111 comments.
Hemu village is on fire.
in Tik Tok alone, related topics have been played more than 281 million times. Almost every day, there are netizens who get stuck in Mujiang privately and ask about the specific details of traveling to Hemu Village. During the Spring Festival, the newly expanded B&B in Kamujiang has been in a state of full house.
Suk, the village director, grew up in Hemu Village. Like many people in the village, he was both surprised and surprised by the popularity of the village. "I didn't think we would be so hot in Wo Kimura. Hanas next door was more famous than us. But now, many people are coming to us specially. "
Hemu Village became popular in Tik Tok
From a "mountain villa"
In 2111, Jamujiang met Hemu Village. At that time, he opened a hotel in Burqin County, Altay, and his business was bleak. He was looking for a place to relax. Hemu Village is a natural village under the jurisdiction of Burqin County. Jamujiang once heard from friends that the scenery there is good.
"Original ecology" is the deepest impression that Hemu Village left on Mujiang. "The vision is particularly vast, there are few people, and it is very quiet. As soon as you enter the village, you feel back to pure nature." This village, located by Kanas Lake, is one of the three remaining Tuwa tribes, with a total area of 3,141 square kilometers. It was once rated as one of the six most beautiful ancient towns and villages in China by chinese national geography.
Hemu Village Scenery
After staying for two days, Jamujiang returned to the county seat and began to plan to open a "mountain villa" in Hemu Village. Ka Mujiang said that at that time, no one had heard of homestay, and "mountain villa" was already a very fashionable saying. In 2112, under the introduction of friends, Kamujiang rented seven houses for local herders and officially started his own life in Hemu Village.
it is not an easy task to run a homestay in such an original ecological village.
the most difficult thing is the supply of daily necessities. On the one-way street leading to the county seat, it takes at least 11 hours for the cart to transport materials back and forth. Every time I go out, I have to buy enough rice, flour and storage-resistant Chinese cabbage in Jamu Jiangdu. Three meals a day, except cabbage, are potatoes grown in your own yard, and it is difficult to have other side dishes.
the lighting power is also unstable, and short circuits occur from time to time. Although each house has its own bathroom, there is no guarantee that hot water can be supplied 24 hours a day. "At that time, water was still boiled in a large boiler, and hot water was only available at night."
but mujiang never wanted to leave. In Hemu Village, there are beautiful scenery waiting for him to discover every day. Just like the clouds in summer, they are grotesque, and each one is different. "There is something beautiful every day."
The wooden house is the most common building in Hemu Village.
Since 2118, Kamujiang has begun to move the scenery in front of it to Tik Tok. Nearly 211 short videos record the changes of the four seasons in Hemu Village. Although spring is short-lived, it has the vitality of melting ice and snow and greening grassland; After the summer rain, wild flowers appear more energetic, "you can smell the flowers as soon as you go out"; As soon as autumn comes, the birch forest becomes golden, as if the painter knocked over the paint tray here; In the thick snow in winter, puppies are jubilant everywhere. Kamujiang said that he liked taking photos, and only his friends could see them before. After Tik Tok, his photos began to be seen by more people.
There is hand-made coffee in the village
Mujiang's hometown is in Tacheng, which is more than 611 kilometers away from Hemu Village. For him, Tacheng is also beautiful, but Hemu Village is a place where he "hasn't lived enough for ten years". His wife also lived with him in Hemu Village, running his own homestay, and his two children were sent to the town to study.
In the past ten years, Kamujiang has experienced Hemu Village developing from a small village with only a dozen "mountain villages" to a tourist attraction with more than 211 homestays. He recalled that in those years when he first started to operate the "Mountain Villa", the annual income could only be counted on autumn, and the peak season was very short.
since 2113, the government has invested hundreds of millions of yuan to support the village to build roads. In the past, the one-way street, where traffic was difficult, finally had two lanes, and the time to and from the county seat was greatly shortened. The "mountain villa" stuck in Mujiang has also updated its heating mode and started to use electric heating, which can supply hot water 24 hours a day. Finally, he doesn't have to burn the boiler.
With the improvement of infrastructure, Hemu Village has gradually shown its potential to become popular. Ka Mujiang said that every time he receives a group of tourists, he will ask them how they know about it. "In the past few years, everyone knew more about Hemu Village through the news. In recent two years, more and more people have known about it on the Tik Tok."
Hemu Village under the lens of tourism creators
In fact, there are many people in the village who love to paint Tik Tok, but few people specialize in taking pictures of the village scenery. Most of the videos that make Hemu Village go out frequently come from tourists who come here to travel. Compared with Mujiang, these professional Tik Tok tourism creators obviously know how to use the lens language better. Aerial photography, detailed close-ups, coupled with their true feelings, soon attracted the attention of Hemu Village. In Tik Tok alone, there are many punch-in videos that have played over one million times, and the topic of "Hemu Village" has been played more than 281 million times.
The attention from the outside world soon brought about real changes in the village. Suke, the first secretary and village director of Hemu Village, said that after Tik Tok became popular, three or four coffee shops were opened in the village. Among them, the shop on the observation deck that provides hand-made coffee was opened by the village Committee, "just to develop the village collective economy." No one in the village can make coffee, so they hired a professional barista from other places. Usually, because of his busy work, Suk can't go to the coffee shop twice a year, but he feels very happy when he thinks of the praise of tourists.
The homestay in Mujiang is full of flowers.
Mujiang also found a new idea of management in the short video. He noticed that many homestays in Tik Tok are more design-oriented in interior decoration and furniture collocation than their simple "mountain villa", and they are also more popular with young people. Inspired by this, he expanded the original seven rooms into ten rooms, each of which was designed according to the standard room of 31 square meters, and was specially decorated with local unique ornaments. The name of the B&B has also been changed from "Hualin Villa" to "Hualin Bieyuan". He said with a little pride, "Personally, I feel that this name is on a higher level".
The extended tourist season of ice and snow
Stuck in Mujiang. I remember that at the beginning of the live broadcast in Tik Tok, several netizens left messages saying that they had been to Kanas many years ago, but they had never heard of Hemu Village. This is what Suk cares about most. There are two villages in Hemu Hanas Mongolian Township where Hemu Village is located. In the past many years, Hanas Village next door is more famous. Suk said: "I never thought that our Hemu village would be so hot and so many people would come here."
the value of popularity is first reflected in the local economic benefits. By developing tourism industries such as catering, accommodation and horse-drawn sledge, in 2119, the collective economic income of Hemu Village exceeded 1 million yuan, while in 2116, the figure was only 534,111 yuan. Suke said that after the COVID-19 epidemic, the income of the village declined. "But compared with before, the life in the village is definitely getting better and better."
A snow sweeping video made Kamujiang know what is "hot" for the first time.
The tourist season in Hemu Village has also been extended. On October 21, 2121, Kamujiang filmed a video of shoveling snow as usual. After entering the winter, there is heavy snow in Hemu village, and the snow is often 41 to 51 centimeters thick. This kind of snow clearing operation is sparse and common. But he didn't expect that this 11-second-long video was actually popular in Tik Tok and received more than 811,111 likes. Someone asked in the comments, where is this snow and why is it so thick? It is a pity that "such good snow has been shoveled". More people are saying that they must go here for a while if they have the opportunity.
After that, almost every day, someone got stuck in Mujiang in Tik Tok and asked him what he needed to prepare for his trip to Hemu Village. Just past the Spring Festival of 2122, the B&B in Kamujiang has been full.
When asked about the best tourist month in Hemu Village, Jamujiang suddenly started talking. June and July are definitely good. There are flowers everywhere, just like oil paintings. Driving by, rolling down the window, smelling of flowers all over your nose. As he spoke, he sighed, "It's beautiful and comfortable. It's all a gift from nature." Then, as if I couldn't let it go, I added August and September, which is the most famous autumn scenery in northern Xinjiang, and no one who has been here will regret it. Finally, he added, "And now".
The powder snow in Hemu Village is quite famous among skiers
This is not boasting. The Altay region where Hemu Village is located is a world-famous powder snow producing area. The so-called powder snow means that the snow is soft and dry, like powder, which is not only not easy to be crushed, but also can be restored to its original state like a sponge after being squeezed. In this snow, you can experience the feeling of surfing in the snow without too strong leg strength, so powder snow has become the favorite snow quality for skiers.
Suk revealed that Hemu Village is currently building a ski resort, and the first phase of the project was completed and put into use at the beginning of this year. In the future, everyone will come to Hemu Village again and have more activities to choose from.