In order to ensure the orderly activities, it is necessary to make an activity plan in advance. The activity plan is a written plan made after comprehensively considering the relevant factors of the activities. So what is an excellent activity plan? The following is the activity plan (5 articles in general) of clothes for May Day organized by me for your reference, hoping to help friends in need. 1
1. Theme:
Happiness throws a ball, and the next one belongs to you.
2. Activity time:
11: 11 am
3. Site preparation:
1. Music play (first, warm up the venue, music will create momentum, attract people, gather a certain crowd, and set off the atmosphere at the scene),
2. Sunshades will be set up, staff will be present,
3. Opening the business, and publicity slogans should be hung well.
The main activity
A particularly large T-shirt (the pattern is based on the store name and clothing features) is hung above the store, and the coat is filled with balloons to make it full. -attract passers-by to stay.
design two super-large pockets under the clothes (to make them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw the paper balls from bottom to top and sent the corresponding gifts to the winning party. (Requirements: The name and contact information are written on the paper ball, and several lucky people will be randomly drawn from it after the activity. Later, you can use this information to regularly deliver the latest preferential information of our store)-to attract students to participate and learn about the store information.
finally, take the special coat as an artistic photo, and write down the names of the students who participated in our activities this time, leaving their names and contact information, and then post them on the store wall. The purpose of the activity is for the consumers who come to the store to have a chance to see their own names and generate a sense of pride and belonging.
Rules and requirements:
Send on the left-5 yuan vouchers (valid for use within one month).
on the right-some daily necessities (such as washing powder, toothbrush, toothpaste and soap)
gifts for the lucky ones-a pair of jeans or a fashionable T-shirt from our store. (Several people)
The paper thrower should keep a certain distance from the empty pocket of the coat, and head the ball and get the prize under the command of the staff.
Special coat requirements:
1. Bright colors and obvious patterns;
2. The pockets should be large and deep;
3. Before the activity, you must hang up your coat (where to hang it is tentative)
4. Specific promotion plan
Promotion plan 1:
One person, the original price of the first piece, 21% discount for the second piece.
for two people, the first one is 11% off, and the second one is half price.
more than three people (including three people) are all 41% off.
Promotion Scheme 2:
Consumers who buy clothes in our store on the same day can get a clothing store voucher of RMB 11 (or a membership card, which can give them 21% discount and points, and the higher the points, the lower the discount), and use the voucher to firmly grasp customers, seize customers' hearts and improve long-term repeat customers. Activity plan for May Day clothing 2
1. Activity theme
New store, new gift, new fashion
New store adds fashion, discounts are added, gifts are given during the ceremony
New store opens, good gifts meet each other
Second, activity time
Activity cycle: 11 days from the opening date (the key is
III. Target audience
Women from all walks of life aged 25-41;
This activity will also attract some men's consumption through promotional gifts's choice.
IV. Activity content (shopping serial happiness)
Opening serial happiness scheme suitable for 41-61 square meters specialty stores
Double happiness, happiness when entering the store:
You can give so-and-so exquisite souvenirs (or you can give gifts with DM leaflets)
For example, 1-3 yuan gift lighters, sticky notes, original ball pens, key rings, poker, etc.
if you buy more than 258 yuan during the activity, you will get a beautiful ballpoint pen worth 48 yuan.
if you buy more than 368 yuan during the activity, you will be given a set of exquisite notebooks worth 3,111 yuan;
if you buy more than 488 yuan during the activity, you will be given a leather belt worth 138 yuan;
Triple happiness, get a VIP card. Every customer who makes a purchase will get a VIP card from the top 51 and become a permanent member after registration.
5. Material integration
1. Outside theme poster: (choose one of the themes)
New store, new gift and new fashion
New store, new store, gift planning, copy
Fashion, new store, good gift, meet
New store opening, fine fashion
Fine fashion, three surprises
2. Flag hanging:
4. the POP advertisements of Xiaolipai are placed in the display area of their respective product series.
5. The theme of the event
6. The content of DM leaflets is the same as that of posters
7. Large inflatable arches (with the theme of the event written on them), launch balloons, knife flags and flower baskets
8. Others: business cards, gifts, VIP cards and ribbons
6. Terminal environment
1.
2. Soft environment: shopping guides and cashiers in specialty stores, whose gfd and service standards should complement the brand image of xxx. Activity plan of clothes for May Day 3
1. Planning purpose
With the development of society, the clothing economy is booming under the changing market demand. Ladies have higher and higher requirements for clothes, more and more varieties, and they are more and more concerned about the quality of clothes. XX women's clothing mainly promotes "cotton and linen", which is easy to be unique in the clothing market and gain attention. The main purpose of planning is to further promote this idea of "cotton and linen" and gain wide recognition from customers.
Second, the current market situation
1. Market situation: The clothing market is mixed. Due to different economic levels, customers have different purchasing power, and consumers have different needs, concepts and purchases.
2. Product information: product sales are often in the forefront of Taobao women's clothing brands, with high prices and high profits.
3. Competitive situation: Mainly a series of emerging cotton and linen clothing brands have begun to seize the market. XX women's clothing market share is relatively high
4. Macro environment: consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and consumers' purchasing power is also very strong.
third, SWOT analysis
The marketing plan is based on the combination analysis of products and markets and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.
1, product advantage analysis (relative competitive brands): the product quality is good, and the feel is good; Product styles are diversified to meet different needs of consumers.
2, product disadvantage analysis
The quality of cotton and linen market is mixed, some consumers can't tell good from bad, XX brand is easily confused by some consumers, and the brand promotion is not high.
3. Analysis of market opportunities
In the clothing market, the concept of "cotton and linen" is a brand-new concept. Modern people begin to pay attention to environmental protection and health preservation, and it is easier to accept clothes made of "cotton and linen" products, which has great market potential.
4, environmental threat analysis
Because the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, and clothing styles are easy to be copied, and there is no certain law to regulate them.
IV. Marketing objectives
During the implementation of the marketing plan, the comprehensive sales volume will reach 11 million pieces, the gross profit is expected to be 211 million yuan, and the market share will reach 31%
V. Marketing strategy
1. Target market strategy
(1) Market segmentation: according to population, geography, consumer psychology and behavior
.
(3) market positioning: it is aimed at middle and high-end people, and the clothing price is on the high side.
2. Marketing mix
(1) Product strategy: independent research and development, joint operation, and contract development
(2) Price strategy: taking activities such as giving profits on holidays
(3) Channel planning: adopting vertical channel marketing
(4) Promotion strategy: advertising on Taobao's homepage to make profits through promotion. The transaction is completed online and offline, and the promotion content is adjusted according to the season.
3. Total marketing budget cost: 211,111 yuan. Stage cost: 111,111 yuan. Project cost: 111,111 yuan.
4. Promotion
(1) Advertising: National Day, advertising on Taobao's homepage. (2) Sales promotion:
A. Subtract 11 yuan from 199 yuan and 21 yuan from 299 yuan. B. lucky draw: the top ten consumers have the opportunity to draw a lottery for free every day. C. membership system: how much is the one-time consumption limit, you can send a membership card
VI. Customer management
1. Establish sales information: indicate the product type, name and price, which will be signed by the customer to facilitate after-sales service.
2. Establish a member information book: record the member information. On the birthday, members can get a free gift with their membership card and ID card.
VII. Summary
Through promotional activities, we can spread corporate culture, establish corporate image and publicize new ideas, gather popularity, attract people and increase sales, thus increasing market share and countering the market pressure brought by competitors. A successful promotion planning activity can improve the reputation of the enterprise, make the product brand get higher attention, and thus expand the product sales. Activity plan of clothes for May Day 4
1. Opening a gong to save money and have a beautiful holiday
2. Poetry and beautiful words, perfect Mother's Day
3. Love action, perfect helping the disabled day
4. Healthy living and having a beautiful holiday
Background: May Day Golden Week
Connotation: xx shopping mall is a holiday for consumers to save money on May Day, and consumers should have May Day.
extension: price reduction promotion, limited time snap-up, bundled sales, joint promotion, and redemption.
content:
1. Opening ceremony package, unlimited surprises
2. Opening time, race against time
3. Perfect price period, opening ceremony package you can choose
, unlimited surprises (activity time: May 1 to May 7)
The "May Day" period is the peak of tourism, so please prepare for it. Activity content: the essence is bundling, and the sales are divided into "travel package" and "holiday package"
"travel package" is aimed at short-distance travel consumers and foreign long-distance travel groups, which accumulates the discounts of individual goods and highlights the price advantage centrally.
"Holiday Package" is aimed at people who are busy with work on weekdays and rarely have a rest, especially single consumers. It mainly combines the necessities of life properly, and suggests to speculate on the concept of health here and launch the "Golden Week Health Spectrum".
May 1 "glorious meal of labor" is a tonic
May 2 "first meal of opening the gong" features
May 3 "meal of playing with beauty" green
May 4 "meal of fashionable youth" nutrition
May 5 "meal of flying youth" beauty
May 6 "happy and fun".
Time for the opening of the gong, race against time (activity time: May 1, XX to May 7, XX) Activity content: The essence is to snap up in a limited time, and it is recommended that every day at 8: 11-9: 11 am, 14: 11-15: 11 pm and 21: 31-21: 31 pm.
8: 11-9: 11 am mainly housewives' goods
14: 11-15: 11 pm ordinary goods
As long as you make a one-time shopping in 68 yuan during the activity, you can go to the service desk and get a grab ticket and buy it. It is valid on the day of the grab ticket purchase, and it will be invalid when it expires.
(Note: the single ticket for this activity is limited to two tickets, and the tickets must be handed over to the staff before they can enter the market, and the tickets must be stamped with Huada Financial Seal).
internal note: internal employees and employees' families are not allowed to participate in this activity, and offenders will be corrected. All snapped-up goods are put in boxes (sealed boxes) and piled up on the heads of snapped-up piles. Customers buy cartons and add one yuan to the service desk to exchange goods, and they are limited to grabbing 311 goods every day.
3. Price-changing period (activity time: starting at 21: 11 pm on May 6th, XX)
In order to enhance the popularity of evening shopping, we specially warmed up the late promotion on the evening of May 6th, that is, before the end of the long holiday, and set up a commodity auction in the outfield, and 1 yuan started shooting. Activity plan of clothing for May Day 5
1. Purpose of the activity
1. Demonstrate the strong strength of X clothing
2. Further expand publicity and improve the public attention of enterprises through media communication
3. Take advantage of opportunities to further close the relationship between enterprises and local political and business celebrities
4. Create necessary news points. Form a high-density comprehensive communication effect
II. Activity design
1. Time: 11: 11 a.m. on May 1
2. Theme: "Energetic, Dynamic and Play" X Leisure World for Men and Women
3. Location: X City Commercial Plaza
4. Scale: large-scale, directly involving more than 311 people.