Editor's guide: this year's hotspots can be said to be one after another, the Spring Festival, the Winter Olympics, Valentine's Day, Lantern Festival, just catch up with a hotspot the next one is coming. We have no way to predict those sudden hotspots, but can grasp a whole year in advance predictable hotspots. The author of this article has compiled a one-year marketing calendar for 2022, take a look. Is it painful and enjoyable to go through four important nodes in a row: Spring Festival, Winter Olympics, Valentine's Day and Lantern Festival? On the one hand, we racked our brains to come up with programs and activities, working overtime and almost going bald; on the other hand, we benefited from the fiery Internet heat and scoured the traffic fiercely. Nowadays, everyone envies pop-ups, everyone wants to create pop-ups, whether it is a businessman or Internet workers. And the emergence of explosive, often need to be matched with a good opportunity, such as Durex borrowed "Beijing rainstorm" to create a "shoe" event; borrowed "Father's Day" to flirt with consumers to combat rivals! This is a classic. The two seemingly ordinary nodes of rainstorms and Father's Day are utilized by advertisers who are good at observing human nature, turning them into excellent marketing moments to match with copywriting and product features, and frantically attacking consumers' minds. Therefore, every node with its own traffic and discussion should be emphasized, explored and even combined with products to deliver valuable information to the audience. This is also the reason why I want to organize the marketing calendar, we have no way to predict those sudden hotspots, but we can grasp the predictable hotspots for a whole year in advance. Total ****200+ lending nodes, including holidays, twenty-four festivals, anniversaries, shopping festivals, film festivals, events, etc. The more critical nodes, Strawberry will extract them by month and provide some marketing suggestions. January January important nodes and marketing suggestions New Year's Day: about review and outlook, the new and the old, the past and the future, festive, joyful is the main tone of the New Year's Day, businesses in the color scheme should focus on red, yellow; text highlights the resignation of the old and welcome the new, looking forward to the future across the past, praying for a better life. Little cold, big cold: about winter, cold and snow topics, you can wear fall pants, the temperature difference between the north and south, snow, etc. as a starting point, combined with the ancient poems written about this festival for text creativity. New Year's Eve: reunion, bustling, auspicious, festive, welcoming spring and receiving blessings, red-hot festive atmosphere, fireworks, firecrackers, receiving and sending red envelopes, visiting relatives, dragon and lion dances, New Year's Eve dinner, Spring Festival Gala, New Year's Eve celebration, posting Spring Festival couplets, and many other customary activities. Merchants can take this opportunity to conduct promotions, Chinese New Year second price, receive red packets shopping, participate in activities to grab red packets, etc., but also can release the Spring Festival elements of the poster copy. February February important nodes and marketing recommendations Spring Festival: specific recommendations for reference to the New Year's Eve, in addition, during the Spring Festival, you can prepare a poster or copywriting every day, from the first day of the year to the first seven days, corresponding to the different customs of each day, such as the second day of the year to return to his mother's home, the fifth day of the year to worship the God of Wealth and so on. Spring Festival and Rainy Day: Create a poster with the theme of "Poster + Festival". Beijing Winter Olympics: from the opening ceremony on the 4th to the closing ceremony on the 20th, use the competition items, athletes, competition scenes, winning moments, exciting moments, sharing joy, conveying the spirit of sports, cheering for the athletes, etc. as a momentum point. Valentine's Day: It can show the romantic scene of "people in love", and also highlight the beauty of "single people" alone. Combined with love, romance, flowers, balloons, chocolate, pink, red wine, steak, candles, ambiguity, confession of the holiday attributes, marketing creativity. Lantern Festival: Grasp the lively, festive and reunion festive atmosphere, and combine the main features of lantern appreciation, riddle-guessing, hanging lanterns, releasing sky lanterns, praying for blessings, rolling/wrapping/eating soup dumplings, putting up lanterns and colorful decorations, haunting the Lantern Festival, family joy, and lights of all families, and create content that borrows from the trend. Important nodes in March and marketing suggestions: Dragon head-raising, hibernation, spring equinox: on that day, post on social media in the form of "festival topics + posters", with spring, rain, growth of everything, lime green, swallows and so on as the background; among them, condoms and other brands of both genders can take advantage of the double meaning of the phrase "dragon's head-raising". The gender brands, such as condoms, can capitalize on the "dragon's head" pun. Girls' Day and Women's Day: With the main theme of caring for and respecting women, brands can take this opportunity to launch a series of promotional activities, with preferential prices, quality of life, high-quality new products, and personalized selections as the content. It can also be launched on social platforms to discuss topics such as odd banners, call for slogans, gift illustrations, etc. 315 Consumer Day: brands/enterprises to publish the integrity of the business, support the determination to protect the rights of the rights of the people; the Internet people are to eat melon, inventory, review, you can pay attention to and summarize the 315 evening party in the first place on the blacklist exposed in April April Important Nodes and Marketing Suggestions April Fool's Day: when a variety of posters of the whole people, the Initiate discussions on topics such as the truest lies, the strangest/most joyful jokes, ways to trick people at a glance, tricks to trick people, and the experience of being tricked or tricking people; attract attention with humorous, witty, and flirtatious visuals, and advocate moderate and friendly jokes. The theme can also be "Remembering Leslie Cheung". Ching Ming and Grain Rain: The poster was created with the theme of "Poster + Festive Topics", in which Ching Ming's ancestor worship and nostalgia for old friends were the main themes, and Grain Rain was taken from the meaning of "rain produces all kinds of grains", highlighting the characteristics of spring plowing, sowing, sprouting, growth, and rainwater. May May important nodes and marketing suggestions Labor Day: May Day travel strategy, small daily routine at home, vintage style posters that labor is the most glorious, humorous segments of love for work, and copywriting that praises laborers. Mother's Day: take affection, mother's love, thanksgiving as the entry point, send blessings to express gratitude, but also "gifts" as a gimmick for creativity, or launch an interactive topic "the most unforgettable thing", "the most touched moment "," "the most heartwarming words" 520: and Valentine's Day marketing approach is basically the same, and 520 harmonic "I love you", you can thus extend the creative with this special symbol, can be posters, copywriting, campaigns, and so on. It can be the main theme of posters, copywriting, activities, or extend the topics of confession, love and commitment, being together, and sending gifts to show feelings. Summer and Xiaoman: Posters + festival topics are posted on social media platforms, both of which are about the "summer" festival, and can be combined with the climate and crop growth characteristics of early summer to create creative ideas. June June important nodes and marketing suggestions Children's Day: it is both a festival for "kids" and "big friends"; the creation of children's theme can emphasize growing up, blessing, expectation, future, happiness, childishness and cuteness; from the perspective of adults, it can seize the "memory-oriented" theme. From the perspective of adults, you can seize the "memories" and initiate topics such as interesting/embarrassing childhood stories, childhood snacks/animation/dramas, and so on. Dragon Boat Festival: one of the four traditional festivals in China, dragon boat racing, wrapping zongzi, eating zongzi, hanging moxa leaves and calamus, wearing scented sachets, drinking xionghuang wine and other Dragon Boat Festival customs, in the process of leveraging the momentum, you can highlight these features, and with the help of the ancient poems describing the Dragon Boat Festival for the output of the text. Mangseed and summer solstice: create a poster with the theme of "poster + festival", in which "mangseed" lies in "busy" and "seed", and summer solstice is associated with "busy" and "seed". "The summer solstice is associated with herbal tea, cicadas, lotus flowers, etc. 618 shopping festival: seconds, free shipping, cash back, grab red packets, coupons, buy one get one free, new, etc., merchants can maximize the use of the mid-year promotion. Father's Day: to affection, father's love, gratitude for the entry point, send blessings to show appreciation, but also "gifts" as a gimmick for creativity, or to launch an interactive topic "one of the most unforgettable thing", "the most moving moment "," "the most heartwarming words" July important nodes and marketing suggestions in July, summer, summer: "poster + holiday topics" for creation, high temperature, heat, thunderstorms, typhoons and other frequent. Cold drinks, refrigerators, air conditioners and other brands can take this opportunity to carry out accurate summer marketing, whether it is an event promotion or advertising, can be well combined with the product. August August important nodes and marketing suggestions Tanabata: China's traditional Valentine's Day, with the cowherd and the weaving maiden, magpie bridge meeting, praying for marriage as the holiday characteristics, with "love" as the main tone. In the marketing momentum, citing or changing classic poems for copywriting, old customs of Tanabata, telling ordinary people's love stories, a love story contest, refusing to eat "dog food", Tanabata gift battle, etc. can be used as content. Autumn Festival and Summer Festival: Posters + festival topics can be posted on microblogs, public numbers and other social platforms. Important nodes and marketing suggestions for September/September: School opening day, White Dew, Autumn Equinox: posters + holiday topics to microblogs, public numbers and other social platforms. The opening day refers to primary and secondary schools, stationery, books, milk brands can make precise use of the momentum, the opening gift, the first lesson of the school year are interactive topics; White Dew, Autumnal Equinox should be based on the characteristics of the festival, highlighting the high and refreshing, full of gold and yellow. Mid-Autumn Festival: Homesickness, reunion, moon viewing, moon worship, eating mooncakes, praying for a good harvest, etc. are the characteristics of the festival. All brands can incorporate Mid-Autumn Festival elements and open activities such as mooncakes, moon, lucky draws, moon in hometowns, moon viewing tips, and so on. Teachers' Day: With the main theme of gratitude to teachers, we can also add memory-oriented topics, two or three things about teachers of various subjects in the student era, and take stock of the golden phrases that teachers often talk about, and so on. October October important nodes and marketing suggestions National Day: In addition to the release of the blessing of the motherland of the momentum, but also can be "seven days long vacation" as an entry point, a summary of popular attractions, the National Day seven days of fun, stay at home to see the sea of people, go home to the big traffic jam, see the parade to see the flag-raising, food inventory and so on, businessmen can use this as a promotional activity can be done. Chrysanthemum Festival: the festival is characterized by the climbing, ancestor worship, respect for the elderly, kite flying, chrysanthemum appreciation, you can choose one or more of these elements to leverage. Cold Dew and Frost Festival: Create a poster with the theme of "Poster + Festivals". All Hallows' Eve: Candy, bats, pumpkins, ghosts, witches, black cats, demons, scarecrows, skeletons, blood red, fancy dress, scary, weird holiday features, with black, orange, purple, green, red as the main colors. November November important nodes and marketing suggestions Halloween: candy, bats, pumpkins, ghosts, witches, black cats, demons, scarecrows, skeletons, blood red, fancy dress, thriller, quirky holiday features, with black, orange, purple, green, red as the main color. Winter and Snow: posters + holiday topics on microblogs, public numbers and other social media platforms. Double 11, Black Friday: shopping spree, merchants should do a good job in advance of the promotion of the warm-up preparations to discounts, full reduction, cash back, coupons, seconds, postage, gifts and other ways to stimulate consumers; you can also play a bit of anti-set, such as the less you buy the greater the discount; double 11 can also be combined with the Hanukkah combination of marketing. Thanksgiving Day: Weibo as a stronghold, play the brand co-branded mutual thanks to each other's "business blowing" marketing, brand official blog @ co-branded brands and publish related posters and texts, interesting; of course, you can also express gratitude to consumers, fans, family members, friends, industry workers. December December important nodes and marketing suggestions Snow and Winter Solstice: on that day, posters + holiday topics were released to microblogs, public numbers and other social platforms. As the name suggests, "snow" can be used as a creative outlet, with elements such as cold, snow, snowball fights, snowmen, and snow scenes; and the winter solstice has the custom of eating dumplings or soup dumplings, so it's a good way to create a theme based on the difference in diet between the north and the south. Double twelve: similar to the way of borrowing momentum from double eleven. New Year's Eve: about review and outlook, new and old, past and future, festive and joyful is the main tone of New Year's Day, merchants should focus on red and yellow in color scheme; the text highlights the resignation of the old and welcome to the new, across the past and look forward to the future, and pray for a better life.