First, what is talent 1, definition
Daren is a group that puts content on Taobao platform to promote goods. The official website of Daren is deren.taobao.com.
Everyone has his own field, so if our merchants want to cooperate, they must first look at whether their categories are in line with the field of talents, because since talents are in different fields, basically talents only push products in their own fields.
The above picture shows some different contents of Daren. Different fields, different products and forms of content pushed by Daren are also different.
2. Promotion methods
Daren's promotion method is taobao guest, operating in the background of Taobao merchants. If we sellers want to cooperate with Daren, we must first make relevant settings in Alibaba Mama Taobao Alliance, and then find Daren to cooperate.
3. Ways of cooperation
First, directional plan
Directional planning is a plan that needs to be established by ourselves. Generally speaking, the commission of the general plan is relatively low. Talent promotion definitely hopes that the higher the commission, the better. Therefore, the directional plan we set for ourselves is a very good means to attract Taoke and talents.
You can't see the data of Taoke in the general plan, but you can see the detailed data of Taoke and Daren in the directional plan, so we can try it out and choose Taoke and Daren who want to cooperate. Only in this way can we get a high commission for orientation, so I suggest you open an orientation plan.
B, Ali Five Regiments
V task is a platform that was opened only a while ago. This platform is a platform for businesses to connect with talents. Merchants can choose the people I want to cooperate with according to the requirements of their products on this platform.
Second, why do you want to find talents 1 and the three advantages of talents?
Why are you looking for talent? Talents actually have three unique advantages: large flow, low cost and wide audience. After the rise of wireless terminal traffic, mobile phone client traffic has become more and more important, and the proportion of talents in mobile phone amoy is not small, so the power of talents can not be ignored in order to obtain more wireless terminal traffic; Secondly, the commission of talents is relatively low, and the ROI is controllable, which reduces the cost of promotion; Then there is a very wide audience, which restricts the entry of most categories of Taobao.
2. Daren has many promotion sections.
A, Taobao headlines
Taobao headlines and PC paragraphs are available, and all categories can be used. The daily flow is relatively large, but the timeliness is relatively short, and the requirements for thousands of people are relatively high.
In terms of commodity requirements, DSR is required to be two red or three red, and the sales volume is also relatively high. The commission requirement is probably 10%-30% or even higher. In addition, Taobao headlines also need to find people who have a white list of headlines to promote.
B, there are good goods
There are both good goods and PC market segments, and all categories can be used. The traffic is the largest and stable, so we need to find someone with a white list of good goods to promote it.
In terms of commodity requirements, good goods require dsr to be all red, the goods are tonal, the sales volume cannot be too high, and the commission needs to be between 10%-30%.
C, must-buy list
The must-buy list also applies to all categories, and all big V's can be made and put in. Thousands of people show it in thousands of ways. The content is divided into raiders and themes, and collocation control will also be output here.
In terms of product requirements, the DSR of the must-buy list needs to reach two or three red, and it needs a little basic sales, with a commission of 10%-30%.
D, Taobao live broadcast
Taobao live broadcast is relatively novel and real. After the samples are sent, they will be displayed and promoted. Taobao live broadcast is different from other sections. Taobao live broadcast needs to be promoted in corresponding categories, and it can only be promoted by people who have the right to live broadcast.
In terms of product requirements, the DSR of Taobao live broadcast needs to reach two or three red, with a small sales volume and a commission of 10%-30%.
E, special reminder
Officials do not allow any talents to charge any fees from merchants privately, and only the established commission is charged for talent promotion.
Third, what should businesses do? 1, preparation work
First, determine their own position
Before promotion, sellers and friends must know what kind of products I need to promote, what is the cost of this product, what is the profit margin, and how many points of commission I can give to Daren. For example, if you open a new women's clothing store, you can give 50 yuan a coupon of+15% commission. Only when these data are clear, can it be better promoted later.
B, looking for talents
Now Taobao talents are divided into two categories, one is to do Taobao live broadcast, and the other is traditional talents such as Taobao headlines, good goods and must-buy lists. When looking for talents, we need to be prepared and consider what kind of talents we need to cooperate with.
C. Contact person
The opening remarks should be intuitive and clear when contacting experts, and don't say long speeches, which will reduce the willingness of experts to cooperate with you. You can try the following opening remarks: "Hello, I am the person in charge of the XXX store. Existing XXX products need promotion+links+pictures. I can give 50 yuan a coupon and a 20% commission. I hope I can help promote it and send samples. " .
Step 2 establish contact
After reaching the initial cooperation intention with Daren, we need to create a new orientation scheme that belongs to Daren.
Find the new orientation plan in the promotion plan in the background, and fill in the specific information such as time and commission according to the consultation with talents. It should be noted that the pattern created here is not public. An undisclosed orientation scheme will generate an invitation address in taobao guest.
3. Daily contact
First, understand the needs
Before cooperating with Daren, we must understand Daren's promotion requirements and know Daren's requirements for goods, content and commission.
B, empathy
After cooperating with talents, we should put ourselves in the position, provide convenience for talents as much as possible, appropriately increase the commission, and prepare more pictures, copywriting and other materials. In addition, it is best to introduce some business people to Daren. Mutual understanding between the two sides will only be more beneficial to their own promotion.
C, close the relationship
You can increase your daily chat interaction with people, say hello at ordinary times, and talk about Taobao dynamics from time to time. You can also start from your daily life, add a WeChat, and give your friends a compliment at ordinary times to bring them closer.