1. What are the requirements for live broadcast of goods in Tik Tok?
Before the live broadcast of Tik Tok, the following conditions need to be met before the live broadcast:
1. Register as a Tik Tok user: As the host of Tik Tok live broadcast, you need to register as a Tik Tok user first and make sure that you have a valid Tik Tok account.
2. Real-name authentication: In order to ensure the security and compliance of the live broadcast platform, you need to carry out real-name authentication and provide personal identity information to ensure the authenticity of your identity.
3. Meet the qualification requirements of the live broadcaster: Tik Tok requires the live broadcaster to meet certain conditions, such as account age and number of fans. According to the policies and regulations of Tik Tok, the specific requirements may change.
4. Improve the live broadcast material: Before the live broadcast, you need to improve your own live broadcast material, including nicknames, avatars and personal profiles. This information will be displayed on the live interface, which is very important for attracting viewers and establishing fan relationships.
5. Abide by Tik Tok live broadcast specifications: Tik Tok has a series of live broadcast specifications, including prohibited content and illegal acts. You need to ensure that your live content conforms to the regulations of Tik Tok platform and complies with relevant specifications.
Second, the skills of Tik Tok's on-site delivery
Tik Tok live delivery is a shopping method that interacts with the audience in real time. Here are some tips and suggestions to help you improve the live broadcast effect of Tik Tok:
1. Full preparation: Before the live broadcast, make sure that your products are fully prepared, including product display, product information sorting and presentation preparation. At the same time, it is necessary to ensure the normal operation of network connection and live broadcast equipment.
2. Attract attention: Use interesting and eye-catching titles, covers and profiles to attract users to click into your live room. At the beginning of the live broadcast, attract the audience's interest with attractive opening remarks and attract more people to stay in the live broadcast room.
3. Product display and demonstration: clearly show the characteristics, functions and advantages of the goods and make vivid demonstrations. By showing samples, using demonstrations, explaining detailed product information, etc. Only then can the audience be interested in the goods and want to buy them.
4. Real-time interaction: establish interaction with the audience, answer questions, and interact with the audience through the chat function and gift interaction in the live broadcast room. This helps to establish a good user experience and interactive relationship.
5. Recommendation and personalized suggestions: Give personalized purchase suggestions and recommendations according to the needs and interests of the audience. According to the audience's comments and questions, we can provide relevant product recommendations to help them make a purchase decision.
6. Promotion and limited time discount: During the live broadcast, some promotion activities can be set up, such as limited time discount, limited gift, full reduction and so on. , increase the audience's purchase decision and sense of urgency.
7. Good word-of-mouth communication: By providing high-quality goods and services, actively interact with the audience and respond to their needs, and establish a good word of mouth. Good word-of-mouth communication will help attract more viewers and potential buyers.
8. Follow-up: After the live broadcast, handle the orders and questions of the audience in time, and maintain communication and relationship with the audience. Good after-sales service and follow-up can increase audience satisfaction and repurchase rate.
These are some tips and suggestions for Tik Tok live broadcast. In practice, you can use these skills flexibly according to your own characteristics and audience needs, and constantly improve and optimize your live broadcast.