Publicity is a powerful weapon for enterprise development, is the guarantee of the construction of corporate culture, is the effective means of further sublimation of the business philosophy. Increase publicity efforts, do a good job of publicity work is the current development of agricultural and commercial banks essential key links, has an important significance. This paper combines the actual situation of Wutai Agricultural and Commercial Bank to analyze how to do a good job of publicity. Jurisdiction The bank newspaper, as the mouthpiece of the agribusiness bank's external publicity, is a new initiative, and the quality of printing, publicity content and style are being gradually improved. However, as an effective vehicle for publicity, it is not enough to issue it only in the head office and branches, but it should be available in the government and all related units, banks, postal services, insurance and education institutions where the agribusiness bank is located. At the same time, the influence of directors, supervisors and other shareholders is utilized to assign them an appropriate number of line newspapers for external transmission. The LED electronic screen of the agribusiness bank should be arranged to be managed by specialized personnel. The content of publicity should include leadership instructions, bank news and business products. Within a period not exceeding half a month, it will be updated in due course, and the content will be changed instantly when there are urgent developments. Each branch has LED electronic screen (such as interest rate screen), to be similarly managed. As a publicity column that can be seen at any time when entering the agribusiness bank, the corridor and the hallway publicity has a very intuitive, clear effect, to make full use of these places. On the basis of the original bulletin board, honor wall, slogan column and staff style display, increase the warning slogans, corporate culture concept display, etc., the content should be constantly enriched, keeping pace with the development of the Bank's publicity. Similarly, this is implemented in all branches of the bank. Some agribusiness banks have produced a lot of kinds of publicity materials, spent a lot of manpower and material resources, but the effect achieved is not obvious. Because, in order to achieve good publicity effect, not simply print some small items can solve the problem. To the use of publicity materials, to achieve the right amount, quality and exquisite, applicability and have a certain time, to make the customer enjoyable, both low cost, but also as a daily necessity, novelty, durability, in order to play a very good effect. In addition, you can put the promotional materials, placed in hotels, restaurants and entertainment venues with a large flow of people, in order to increase social awareness. So far, some agribusiness banks have not built their own website, which is an urgent problem. First of all, on the intranet, employing professionals to produce, by scientific and technological personnel, publicity department personnel specifically responsible for; as soon as possible on the intranet to register the Agricultural and Commercial Bank of China's own Web site, through the professional staff of the professional management, timely leadership instructions, business dynamics, the Bank's news, the development of new products, policies, theories, documents and other spirit of the release. Through the scientific operation of internal and external networks, the visibility and social influence of the bank can be further expanded. At the same time, the website can also establish relevant links with other mainstream and portal websites to expand the publicity window with partnership. Outside the jurisdiction Agricultural and Commercial Bank of China must accelerate the work of relocation and additional outlets to achieve strategic planning, further enrich the service functions of outlets, improve the market layout, and continuously implement out-of-county expansion on the basis of making a solid and detailed layout of local counties. Therefore, publicity must go out to play a real role. Agribusiness banks should make full use of the wide-coverage and influential publicity publications within the agricultural credit system, and encourage employees to actively contribute. Staff should be organized to write timely articles on net deposit growth, loan marketing, net non-performing pressure, bank card marketing, etc., so as to publicize and report on the business development, advanced deeds and staff style of the agribusiness bank. The manuscripts should be submitted to the publicity department of the office of the Agricultural and Commercial Bank of China, and the publicity department will check the manuscripts and select the best ones for upward submission. The Publicity Department will strictly evaluate the number of articles submitted and adopted by employees. Agribusiness Bank should gradually build a modern financial enterprise with safe operation, sufficient capital and scientific layout. Therefore, the network outreach is imminent, and the extension of publicity tentacles to the outside is also imperative. Through the mainstream media to increase the frequency of publicity, but also through the wall slogans, the main street electronic screens, light boxes and other ways to start publicity. With the local advantage of special resources to enhance the level of publicity. For example, the author's Wutaishan Agricultural and Commercial Bank, combined with the Wutaishan international brand, around the tourism resources industry advantages, according to the market demand, around the Wutaishan tourism development of banking services, such as applying for credit card access, the issuance of the "Wutaishan Agricultural and Commercial Bank card," etc., to publicize as a weapon, to increase the level of service and market share of the Agricultural and Commercial Bank of the market. Publicity is used as a weapon to increase the service level and market share of agricultural and commercial banks. Through the Banking Supervision, the People's Bank of China and other departments, to increase bank-bank cooperation, bank-enterprise cooperation, bank-security cooperation, bank-share cooperation, make good use of a variety of platforms and resources, not only a broad platform for publicity, but also provide a wealth of publicity, publicity work with a variety of activities organically combined, in order to extend the tentacles of the corporate culture of the Agricultural Bank of China in all areas. To realize the centralization of data application system and data of the whole bank, the publicity work must keep up. At the same time, the publicity is more inseparable from the content of science and technology, to the function is perfect, clear positioning, reasonable distribution, system integration, information security, flexible structure, independent and autonomous data application system, through the simulation of the design and construction of their own online banking system of publicity, expanding the influence of the network system on the network. Shareholders are the wealth of agribusiness banks and the source of constant power for their development. It is necessary to make full use of this resource advantage to expand the radiation and influence of the agribusiness bank to help promote itself. "The significance of publicity is greater than the actual significance." Publicity work must closely follow the pace of agribusiness bank's continuous forward development, with forward-looking and programmatic, to become a powerful support to promote agribusiness bank to the first-class modern bank. (Zhang Xinyao Author: Shanxi Wutai Agricultural Commercial Bank)