when talking about the marketing channels of food, many friends will be very optimistic about the model of community group buying. As a form of collective transaction within the community, it is welcomed by merchants. In addition to saving the cost of logistics, it also has many advantages, mainly in the following aspects:

Advantages 1. Merchants who operate this marketing model know that the cost of publicity and promotion is relatively low, and logistics can also reduce the cost. We can regard other e-commerce as a generation mode, so that the delivery of a single commodity will occupy a lot of costs.

advantage 2. this marketing model can quickly arouse the reaction of offline shops, and the location where merchants transfer goods is nearby, so long-term transportation can be avoided. In particular, food itself is not suitable for long-term storage. Accelerating logistics to get goods to customers as soon as possible can reduce the risk of food expiration.

Advantages 3. Compared with other marketing modes, this marketing strategy has very low risk. Because this mode of transaction adopts the mode of payment in advance, the buyer pays in advance and waits for delivery, so the interests of the merchants can be guaranteed.

advantage 4. this model is a new retail form and is at its peak in terms of audience. In other words, this marketing model is at the forefront, everyone is very concerned about it and has a good background, so the probability of customers choosing this model to trade is improved.

Advantages 5. Because the consumption of food itself has the characteristics of rapid consumption, it belongs to fast-moving products, and customers are more likely to buy it again. Therefore, this marketing model is very suitable for this scene, and can quickly provide a large number of goods for consumption.