Recently, local fast food brands in Chongqing? Village base, announced a celebration poster.

According to the poster, at present, there are more than 1,111 direct-operated stores in the country. At the same time, since its operation for 24 years, the rural base has served more than 1.2 billion people.

there are 1,111 stores and 1.2 billion customers, which is definitely a proud achievement for a catering enterprise.

as a local fast food brand in Chongqing, the rural base has a more special significance for the citizens in the mountain city.

in p>1996, the rural base was founded in Chongqing. Small-scale fast food was the earliest prototype of the rural base.

at the beginning, the village base was also called? Country chicken? Although English abbreviations are all the same CSC, their meanings are totally different.

in p>2117, the rural base became? Does the municipality directly under the central government affect Chongqing's top 11 popular brands in 2111? In 2119, it was acquired again? Forbes China Potential Enterprise Award? .

In p>2111, Xiangcunji was listed on the new york Stock Exchange, becoming the first China fast food enterprise to be listed in the United States.

In 2121, the rural base will be financed by Sequoia Capital, and the scale of stores will continue to expand, so there will be a rural base that has now exceeded 1,111 stores.

Chongqing has been the base camp of rural areas for so many years. Although stores have been opened in Sichuan, Shaanxi, Guizhou, Hunan, Hubei and Yunnan, Chongqing still has the largest number of stores.

For a long time, people in mountain cities have always liked and trusted the rural base. Many people regard the rural base as a canteen.

the price is affordable, the weight is sufficient, the taste is not bad, and there are many choices of dishes. This is everyone's impression of the rural base.

With the market competition and changes in the environment, the fast food industry where the rural base is located is also facing many challenges.

however, the advantage of rural base is that it is a Chinese fast food, taking into account some western-style meals. Compared with those purely western-style fast food, everyone has a higher degree of recognition.

People's attitudes towards the rural base have begun to change. It is believed that the price of rural base has gone up, the weight is not enough, the taste is not stable enough, and many classic dishes are gone.

there must be changes in the rural base, and the rise in raw material prices and labor costs will inevitably lead to price increases.

According to what Chongqing Youpin learned from the previous communication with the staff of Xiangcunji, Xiangcunji still hasn't given up the idea of being a Chongqing people's canteen. At present, it is trying its best to control the price, and at the same time, it has also introduced many low-priced meals, including 9.9 yuan big bowl of rice.

With regard to the portion, rice, side dishes and soup in rural areas can be renewed free of charge, which, to a certain extent, ensures that everyone can eat enough.

the problem of rural base definitely exists, because a large number of citizens are giving feedback.

while the rural base can continue to expand the number of stores, most of the stores can still maintain a high attendance rate, and even the take-away market can see the shadow of the rural base, which shows that the rural base is still recognized by a large number of people.

in the future, it is up to everyone to verify whether the rural foundation can develop better.