Hello, now McDonald's uses Coca-Cola, because the current cola market, from the brand value analysis of Coca-Cola's brand value is obviously higher, after all, it represents a generation of culture in the United States, and Pepsi's time heritage is relatively much shorter.

From the analysis of the two companies' products in the global market, Pepsi's cola products, because of its taste relative to Coca-Cola's sweeter, are more in line with the taste of people after the 80's, and the amount of the same price point is more than Coca-Cola's by 20%, plus its implementation of Pepsi's star strategy, which has been quite rapid in catching up with Coca-Cola's pace. In particular, according to public statistics in 2005 in a single cola beverage market share, Pepsi has completely exceeded Coca-Cola, especially in mainland China.

But from the analysis of the whole series of products of the two companies in the Chinese beverage market, Coca-Cola has launched the Sprite series, Fanta series, Cooler series, Wake-up call, and the year before last launched the Diet Sugar-free Coke and Fruit Juice-type Fruit Orange, although the latter two products are still not recognized by the market because of their product positioning and price positioning, but its first four series of products can be said to be All of its first four series of products can be said to have achieved quite good results, especially its Sprite can be said to be unstoppable in the same kind of soda products, and the Kool series after the launch of the popularity of the Coca-Cola series has quickly become a main force. In addition, in the glass bottle market for restaurants and Internet cafes, Coca-Cola has an absolute advantage because of its own early channel development, and this market is incomparable to Pepsi.

Then KFC used to be a company under PepsiCo, which later split off to form Yum! So they'll buy Pepsi.

The main beverages produced by Yum Group are : Minute Maid, Seven-Up, Pepsi. McDonald's is a subsidiary of the Coca-Cola Company, which mainly produces beverages such as Coca-Cola, Sprite and Fanta. So they are competitors, but it's all healthy competition with a friendly approach.

:Difference between Pepsi and Coca-Cola

Pepsi is sweet, Coca-Cola has a little bitter flavor, and it has more mouthfeel.

But the current positioning of Coca-Cola and Pepsi are secondary school students, secondary school students have passion, love of sports, kinetic ability is particularly strong, there is a call to action, so in advertising, do the activation of the market terminal behavior are a lot of color, language, expression with impact, these can mobilize human nerves, the degree of induction on the consumer is not the same.

The difference between Coca-Cola and Pepsi is that Coca-Cola has a greater degree of passion than Pepsi, because the positioning of Coca-Cola is passionate, dynamic, and will always follow, and the positioning of Pepsi is youthful, fashionable, and synchronized with the times, and the same is for young people, and a fashionable one, and a passionate one, but fashionable inside the passionate, and passionate inside the fashionable, and there is a difference in the branding concept here.

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