What a magnificent scenery Mount Tai is! Endless green spans Qilu and Qilu. Shandong has not only a large number of cultural heritages, but also time-honored goods, which have been passed down from generation to generation and integrated into the life of Shandong people and even the whole country. In order to help Shandong time-honored brands to better open up their sales in the e-commerce era and bring new vitality to well-known time-honored brands, on the afternoon of February 4th, an exchange meeting on the selection of Shandong time-honored brands was held in Shandong Hongjitang Health Industry Co., Ltd., co-sponsored by Shandong time-honored brand enterprise association, Shang Lu Rural Development Group and Qilu Evening News, with Wei Zijie 65438, executive vice president and secretary general of Shandong time-honored brand enterprise association. Li Junqiang, Deputy Secretary General of Shandong Time-honored Enterprise Association, Liu Hongjie, member of Qilu Evening News Management Committee and general manager of Yidian Video E-commerce Base, Kong Xiangxun, head of Shang Lu yeast brand agriculture, and Wen Zheliang, general manager of Shandong Hongjitang Health Industry Co., Ltd. and other leaders attended the meeting.

At the meeting, Wei Zijie described the original intention of the activity. "We have too many good products in Shandong, but we can't get out. We need a platform to integrate resources and enhance our old brands. " He hopes that this activity can promote the cooperation between Shandong traditional time-honored brands and YEATION, Qilu Evening News and Qilu Diandian, and expand the brand value.

Kong Xiangxun explained the business model of Shang Lu Village of Shang Lu Rural Development Group Co., Ltd., listed his own sales channels, and put forward the transformation to help the old brand realize the re-expansion of sales. "We have a large number of offline stores, which can better transform the brand value of time-honored brands into actual economic benefits." Kong Xiangxun also suggested that Shandong people should recognize Shandong brands and choose Shandong brands through offline "brushing their faces" and publicity.

Liu Hongjie deeply analyzed the emerging economic situation of "live broadcast+e-commerce" and the advantages of Qilu Evening News in Shandong, and introduced the video e-commerce base set up by Qilu Evening News for e-commerce economy. "The endorsement of the media has a semi-official persuasion effect, and the words of the media are a great force." She proposed to maximize the promotion and development of time-honored brands by integrating resources and the emerging economic situation.

Then, Shandong Hongjitang Pharmaceutical Group Co., Ltd., Shandong Jieshi Sauce Fragrant Source Food Co., Ltd., Shandong Shunxiangzhai Food Co., Ltd. and other 12 enterprises told their respective product characteristics, product history and corporate culture in turn.

"I have been making sauces with my grandfather since I was three years old, and I dare not go against my conscience all my life" and "Let the absence of food additives become a real awe" ... The representatives of the time-honored brand emphasized the guarantee of quality, the belief in inheritance, and the persistence of materials. I look forward to more exchanges and cooperation with YEATION, a businessman in Shandong, and Qilu Evening News and Qilu Point, so that the time-honored brand in Shandong can go to the whole country.

After the meeting, the participants visited the Hongjitang Jiaozhuang and the museum, and learned more about the fine craftsmanship and ingenious quality of the time-honored brand.

In order to realize resource integration, increase brand vitality, select Shandong products and improve productivity and efficiency, the convening of this product selection meeting promoted multi-party cooperation and added impetus to the re-promotion of Shandong featured products.