Entrepreneurs are a special group and an important group, and entrepreneurship is real.
To put it bluntly, the responsibility of entrepreneurs is to create goods needed by society, as well as jobs and taxes while making money for themselves. The goods, employment and taxes that society needs are the greatest contributions of entrepreneurs.
Some people pay more attention to the tax created by entrepreneurs, but ignore the contribution of entrepreneurs to creating jobs, and even ignore the contribution of entrepreneurs to creating goods needed by society. Some people say that a certain enterprise has taxes, and if the taxes are less, they will think that this enterprise is dispensable. Actually, it's not like this. Of course, taxation is very important, but employment and goods needed by society are more important.
Employment is the foundation of people's livelihood. Without a job, ordinary people can't earn money and live a life full of food and clothing.
Commodities needed by society are necessities of life, without which nothing can be done, at least it will be inconvenient. Everyone knows the functions of mobile TV, clothes, shoes and socks, but some people don't know the functions of service-oriented goods. For example, we do catering, don't always think that we have earned a few small money. Every year, when we book a New Year's Eve dinner, many people feel that we really can't do without us.
Modern society is inseparable from entrepreneurs, and life is full of entrepreneurs' efforts and creations.
Without the hard work and creativity of entrepreneurs, there will be no modernization and no rich and convenient life.
Bill Gates made a lot of money for himself, but he made greater contributions to mankind. Without the Microsoft operating system, the computer can only be a tool for a few professionals, and the computer interface is just a series of boring and obscure passwords.
Jobs made a lot of money for himself, but he brought more pleasure to mankind. Apple mobile phones and computers make our work more convenient and our entertainment more abundant.
Even the developers who have been criticized have made great contributions. Without the design, financing and development of real estate developers, even the best lot is just a piece of land.
Even some small entrepreneurs are indispensable in some fields. Hairdressing shops, beauty salons, Huimian Noodles Pavilion and steamed stuffed bun shops are all providing convenience for community residents.
It can be said that the name entrepreneur is positive, capitalized and tenable.
People realize that the role of entrepreneurs is positive, capitalizable and tenable.
However, the entrepreneurs mentioned here are the whole, not every entrepreneur, not everyone who does business.
Just like saying that the nurse is angels in white, it doesn't mean that every nurse is angels in white.
People who do business are not necessarily entrepreneurs. Not everyone can afford the word "home".
Just like not all dancers can dance, not all writers can write novels, not all politicians can engage in politics, not all strategists who have fought in wars, not all educators can be teachers, and so on.
Therefore, every one of us who is an enterprise should always do self-examination and self-evaluation to see if we are worthy of the name entrepreneur.
There are many aspects that need self-repair and self-evaluation, such as scientific management and legal operation. But the most basic thing should be entrepreneurship. If you have the pursuit of entrepreneurship, you will have the continuous motivation to be a real entrepreneur, you will take doing a good job in business and entrepreneurship as a pursuit, and you will have signposts and lighthouses to guide the direction in confusion.
If it's just to make money, doing business will lead people astray. This is not an alarmist, as the old saying goes, "no rape, no business" is proof.
Making money is the first purpose of doing business and the bounden duty of entrepreneurs. The general who can't win the battle is the general who is a straw bag, and the entrepreneur who can't make money is a fake and shoddy entrepreneur.
However, we can't just make money, nor can we be desperate to make money.
Drug trafficking makes money, smuggling makes money, and counterfeiting also makes money, but no one thinks he is an entrepreneur. Not all the people riding white horses are Tang Priests, which is the reason. Without the unique spiritual pursuit of entrepreneurs, no matter how much money you earn, you can't wear the crown of entrepreneurs.
What is the performance of entrepreneurship? I think there should be at least the following points:
First, pursue the brand. Brand is the combination of image and reputation. Pursuing a brand means being willing to be responsible for your own goods for a long time.
Second, pursue innovation. Innovation is the only way to continuously introduce better products. Without innovation, there will be no continuous improvement of products.
Third, the pursuit of public welfare. Public welfare means doing a little more than paying taxes by the book.
Brand awareness is the touchstone and mirror to test true and false entrepreneurs.
Brand is the reputation, reputation, face and signboard of an enterprise. People who care about face are generally not too bad in character, while enterprises that care about face are generally not too bad in word of mouth. Conversely, a company without a brand is like a person without face and skin, and its credibility will not be too high.
In Qing Dynasty, there were many century-old shops in old Beijing, such as Rui Fuxiang's clothes and hats, pickles from Liubiju and Quanjude's roast duck. When customers buy and spend in these old shops, they feel more at ease. Why? Because I can't afford to smash the brand and lose people.
Now we buy home appliances, but also follow the brand. Haier, Gree, Little Swan, etc. We believe in their quality and after-sales service.
Even if you sell cold noodles, steamed buns and the like, the brand will do. What machine factory cold rice noodles, our meat buns and so on.
Entrepreneurship is inseparable from the reputation of enterprises. To cultivate entrepreneurship, we must start with the pursuit of brand. I can't imagine a person who talks about starting a business everywhere, but his products are fake and shoddy.
Pursuing the brand road is an upward climbing journey and an adventure of rolling stones up the mountain. If you are not careful, people and stones will roll down together.
Polishing the brand is a long-lasting process, and tarnishing the brand is a matter of minutes. The great man's famous saying, "It is not difficult for a person to do a good deed, but it is difficult to do good deeds all his life without doing bad things."
Tired and difficult, but meaningful and valuable. Because the process of casting enterprise brand is the process of improving entrepreneurial spirit and the process of sublimation of entrepreneurs.
Zhang Ruimin has built both Haier and Zhang Ruimin.
Ren created Huawei and Ren created Huawei.
Liu Chuanzhi represents Lenovo and Liu Chuanzhi.
Ma Yun wrote the legend of Taobao and also the legend of Ma Yun.
The mutton soup of Ersongwat in our hometown town also makes Ersongwat's life seem so full.
Therefore, the pursuit of brand is the pursuit of entrepreneurship. Brand and entrepreneurs who create brands are integrated and inseparable.
What are the elements of a brand?
Three words, good, true and long.
First of all, the quality of the products produced should be good, the computer function should be complete, the speed should be fast, the interface should be approachable, the car should be safe, comfortable and energy-saving, the design and quality of the house should be good, and the food in the restaurant should be delicious and distinctive. This is the foundation of the brand, without which there would be no brand.
The second is truth, the price should be true, the value for money should be exceeded, the publicity should be true and worthy of the name, and the materials should be true and not false. Even the best thing, if the price is not true, the brand is untenable. No matter how good things are, you can't blow too much. No matter how good things are, the materials are fake, for example, domestic ones are said to be wild, and they will also be abandoned by consumers.
The third is a long time, not a flash in the pan. It takes time to establish a brand, and only when it can stand the test of time can it be called a brand. Remember what Qin Chi ancient wine is 10 years ago, it became famous by winning the title of CCTV advertisement, but it withered two years later.