Recently, Nine Mau Nine International Holdings (hereinafter referred to as Nine Mau Nine Group) to Hong Kong IPO attracted much attention in the industry . The company planned to list on the a-share market in 2016, but ended in failure. Can Jiu Mao Jiu catering be listed? Let the gold investment editorial for you to answer!

JiuMaoJiu Group impact a-share failure because at that time the a-share IPO review force has become strict, on the other hand, but also related to its financial situation is less than ideal. The data show that in 2015, Jiu Mao Jiu Group's net profit suddenly dropped by about 30%.

Now, Nine Million Nine Group turned to Hong Kong stocks, the relevant financial data is also open. This time, will it get what it wants?

The main brand Jiumaojiu encountered growth bottlenecks

Recently, Jiumaojiu Group formally submitted a prospectus to the Hong Kong Stock Exchange, and plans to be listed on the main board of the Hong Kong stock market. This is the first mainland food brand to be listed in Hong Kong after the fish in the seabed.

Publicly available information shows that Jiu Mao Jiu Group first originated from Shanxi noodle shop.

In 1995, the founder of Jiu Mao Jiu Group, Guan Yihong, opened a Shanxi noodle shop in Haikou, Hainan, and started his own business. As the noodle shop business got better and better, in 2003, Guan Yihong expanded his business to Guangzhou, and in 2005, he set up Guangzhou Jiu Mao Jiu Company, and at the same time, he replaced the brand from the old Shanxi Noodle Shop to Jiu Mao Jiu, but still centered on the Northwest cuisine.

After 2012, Jiu Mao Jiu restaurants came out of Guangzhou and began appearing in cities such as Beijing, Shenzhen and Tianjin. As of August 20, 2019, there are 147 Jiumaojiu restaurants across the country .

The China Newsweek client reminded that Jiumaojiu restaurants had brought lucrative revenues and profits to Jiumaojiu Group. The prospectus shows that in 2016, Jiumaojiu restaurants realized revenue of 1.092 billion yuan, or 93%.81%; operating profit of 177 million yuan, 90%.31%.

But over the past two years, revenue growth at Ninety Nine Mile Nine Restaurants has slowed.

The data show that in 2017, 2018 and June 2019, Nine Mile Nine Restaurants realized revenues of 1.203 billion yuan, 1.334 billion yuan and 683 million yuan, respectively, and the company's total revenues were 81.9%, 70%.5% and 55.2%, respectively; the revenue growth rate of Nine Mile Nine Restaurants in 2017 and 2018 was 10%.16%, 10% .88%, and the majority of the Company's revenue came from Ninety Nine Hundred and Ninety Nine Restaurants from 2013 to 2015, when the average growth rate of operating revenue exceeded 50% .

Net red brand too two later on

In fact, in addition to the main brand of Jiumaojiu, in recent years, Jiumaojiu Group has also launched a number of food and beverage brands, such as too two two cakes under and that un-uncle is a chef. Among them, Tai Er, born in 2015, centered on the old altar pickled fish, has now played a beam in Jiu Mao Jiu Group's total revenue, and there is a rising momentum after that.

According to Jiu Mao Jiu Group's recruitment book, in 2016, 2017 and 2018, Tai Er pickled fish realized revenues of 67.81 million yuan, 244 million yuan and 540 million yuan, respectively, with the company's total revenues of 5.8%, 16%.6% and 28.5%, respectively; and in the first half of 2019, Tai Er pickled fish realized five revenues of .380 million yuan, accounting for 43% of the total revenues.

Unlike the ninety-nine cents nine restaurants, too two pickled fish with a unique and interesting business adjustability, the target customer group is mainly young consumers, in a way, too two is like a netroots brand, often appear in the netizens seeding notebooks, netizens call it a wait situation