"Kang" means health, while "master" has the connotation of kindness, responsibility and professionalism. In China's reform and opening up, the most respected title "Master Kong" is particularly cordial. Master Kong noodles were made by Sichuan veterans who moved to Taiwan Province Province in 1949. Bearing in mind the taste of noodles in their hometown, they combined ingredients from Taiwan Province Province with noodle makers from Chinese mainland. Because it tastes good, it is very popular in Taiwan Province Province. The marketing promotion and planning of Master Kong's private beef noodles are quite ingenious, which is really rare in the development history of Suzhou catering industry. It has fully integrated various resources and carefully applied some market concepts, which has played an excellent role in enhancing its brand awareness.