In the 2020 poverty eradication campaign is our country's final year, but there are still some places in our country are poor and backward, it is difficult to pull the economic development, just at this time, a Litang Kamba guy Ding Zhen, quickly became popular, the major media also have to go to its signing, but Ding is really a pursuit of ambitious people, and finally chose a state-owned enterprises Tourism Bureau, for their hometown to do the endorsement, so that people have a better understanding of the characteristics and culture of Litang, while pulling the local tourism, catering, transportation and other major economic rapid development. The company's products and services have been widely recognized by the public and the private sector as the best way to promote the development of the industry.

An ordinary from Litang County, Ganzi Prefecture, Sichuan can not be ordinary Khamber guy Ding Zhen, because he others have a new understanding of Litang. Before his popularity, many people can not believe that China still exists in such a poor place, where many people, including Ding Zhen, have not received an education.

In November 2020, Ding Zhen became popular on the Internet because of a short video shot by a photographer.

Ding Zhen went viral quickly fire all the major platforms, less than ten seconds of video but very deep into the hearts of the people, the video of Ding Zhen dressed in local ethnic clothing, dark skin, clear eyes, coupled with the video of the scenery is also particularly beautiful and enticing, to give a person a kind of innocence and beautiful feeling.

Ding really popular for the hometown economic development has made a great contribution, but also help the local better fight against poverty. Ding Zhen for the local to make how to contribute?

Promote the rapid development of the local tourism industry

Because of Ding Zhen people know Litang, Litang has a new understanding, where the mountains and rivers are beautiful, there are characteristics of the national culture and customs, caused by a lot of tourists yearning, people have to go to the Litang tourism, online heat rapid growth to 630%! The online hotness rapidly increased to 630%, which is 4 times of the hotness of National Day, pulling the economy to develop rapidly, not only the tourism industry gains a lot, but also for the aviation industry to bring a lot of economic benefits.

It is hoped that the network community more people like Ding Zhen, not only for their own but also for the hometown to do advocacy, publicize the hometown of the unique flavor, so that more people understand their hometown.