When is the shopping festival in Shanghai on May 5th?
The 5th May 5th Shopping Festival spans the whole second quarter and runs through many key festivals such as Labor Day, Children's Day and Dragon Boat Festival. All major e-commerce platforms, commercial enterprises, brand enterprises and terminal products in the city will participate extensively to achieve "thousands of enterprises and thousands of stores, city mobilization, daily activities and weekly highlights". At present, more than 30 key activities/kloc-0 and more than 700 special activities have been sorted out.
Shanghai five-year shopping festival preferential activities
Emerging consumption
Nearly 30 key activities will be launched. For example, Alibaba will build the exclusive venue of "55 Gathering in Shanghai for Cost-effective", and carry out profit-making activities such as discounts and large coupons, involving 1000 local lifestyle brands and 420,000 Taobao Tmall Shanghai merchants. Pinduoduo will organize the "Shopping Festival" to create a "5.5% discount zone", and send more than 100 live broadcast personnel to guide the online live broadcast of offline shopping malls, covering more than 1000 well-known brands in Shanghai and involving more than 65,438+10,000 Shanghai merchants. Tencent will launch the "Flower Shop Xujiahui Cloud Live" campaign, and conduct extensive promotional activities through online group buying and offline concessions. JD.COM will focus on key categories such as department stores and 3C electrical appliances, and launch "6 18" promotion activities. Tik Tok will hold a "D0 Subscribe to Cloud Shopping" activity to recommend the beauty, food and beauty of Shencheng through high-quality short videos and live broadcasts by talented people.
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Create theme pages and distribute coupons and fan benefits. An Baili will launch the "Happy New Store I Buy Season", and UnionPay will hold the "June 1st" Festival to distribute coupons. The Himalayas will build a "Nanjing Road with Sound", and launch a reading pavilion, a library with sound and a 1000-meter sound and scholarly corridor in the earphone forest. Word of Mouth will organize "Food Life Month", Box Horse will launch "Quality Life Festival", and Ding Dong Shopping will hold "Cloud Market Online Shopping Festival", which will be discounted and promoted by issuing platform red envelopes and coupons. Love inventory, etc. Carry out the activity of "purchasing Shanghai excellent products by sea" and set up a special window for online sales of export commodities to provide excellent foreign trade commodities for the public. In addition, the Communist Youth League Committee will also take the lead in organizing the "Internet Youth Life Festival", launch daily explosive items, and explore Shanghai 100 innovative brand products, 100 special catering services and 100 new consumer stores.
Cultural tourism consumption
With the theme of "peace of mind, peace of mind, satisfaction, warmth and preferential treatment", we will release a number of boutique routes, special activities and measures to benefit the people, hold five cultural tourism festivals in due course, and launch eight tourism seasons, including gourmet tourism season and shopping tourism season. In addition, Ctrip will organize a special online live broadcast of characteristic hotel in the Yangtze River Delta, and Mama Donkey will hold a live broadcast of a charity sale of 100 county magistrates in Shanghai counterpart support areas.
Food and beverage consumption
With the theme of "looking for the magic capital", a series of activities will be launched, including food carnival, magic capital food festival, Shanghai snack festival, cooking contest, global food festival, punching cards while eating and so on. , covering preferential promotion, interactive experience, food selection, skill display, list release, landmark punching, etc. And share the activity process with more consumers through TV food columns and new media live broadcasts. Among them, the Food Carnival and Modu Food Festival will take advantage of the platform of the US group comment and Hungry, mobilize tens of thousands of restaurants to participate, and provide tens of thousands of preferential group purchase products with a preferential margin of over 100 million yuan. Shanghai Snack Festival will introduce time-honored snack enterprises and thousands of stores in the breakfast project for preferential promotion, so that consumers can enjoy all kinds of special snacks with good quality and low price. The Global Food Festival will organize thousands of international restaurants throughout the city.
Automobile consumption
Car carnivals such as brand joint exhibition, new product cloud release, new driving experience and car travel will be held. Covering more than 800 4S stores in the city, focusing on launching a variety of new cars and preferential promotions. SAIC will hold "May Day" and "SAIC Night" special activities to promote dozens of new cars of its eight brands, including Roewe, MG and Datong.
information consumption
Shanghai Mobile, Shanghai Telecom, Shanghai Liantong and Focus Media. Around the Shanghai Information Consumption Festival, four major consumption-driven activities, four major integrated experience activities and a number of special events will be organized to vigorously promote new products and formats such as online, 5G and ai.
Decoration consumption
Qijia. Com will hold the "May Day Home Decoration Festival" to benefit consumers through discounts and coupons; Red Star Macalline, Suning, Gome, Yongle, Home Economics, etc. There will be a substantial increase in profits.
2065 438+00-2065 438+00, launched a one-month "global new product release season". Nearly 40 companies and more than 60 brands including LVMH, Kaiyun, Coach, Lego, Adidas, Dyson, Huawei, Galand and shanghai jahwa will hold more than 80 new product launches. International Beauty Festival was launched, focusing on the release of new beauty products of L 'Oreal, Estee Lauder and other brands. With the theme of "National Tide", we jointly released new and old products on the spot with major platforms and held the first National Tide Brand New Product Design Competition.
From 20 10 to 20 10, the first nightlife festival will be held. Around the six themes of night shopping, night eating, night entertainment, night tour, night show and night reading, a number of night cultural venues will be opened, and shopping malls, restaurants and bookstores will be encouraged to launch such special activities as sleepless shopping night, wonderful museum night, bar festival, market festival and late-night bookstore week 10 to light up "Night Shanghai".
New product consumption
Guangming, Donghao Lansheng, Yuyuan Garden, etc. Hold an old-fashioned garden party and build an old-fashioned escort ceremony area, a flash zone and a happy market. Shanghai People's Broadcasting Station will launch 55 presenters to tell the stories of Shanghai brands so that they can hear, see and buy them. China International Import Expo (CIIE), Global Trade Port, Hongqiao Commodity Exchange and other four major buyers' alliance related enterprises of Shanghai Trade Group will hold import commodities festivals, national commodity weeks and other activities, and more than 500 offline stores and more than 40 online platforms will promote imported goods such as fashion life, diamonds, beauty cosmetics, clothing and high-end luxury goods. Xiaohongshu and Wen Yue Group will hold a special event of "Show Our Glory, Live Better Together" for consumer goods, and discount and promote famous products such as beauty and skin care, fashion clothes, jewelry accessories, furniture and home through live broadcast and online brand display.
In addition, during the shopping festival, Nanjing Road, Huaihai Road, Lujiazui, Xujiahui, Wujiaochang, Hongqiao and other major business districts in the city, shopping centers such as An Baili, New World City, Joy City, Qiuhuan Port and Wanda, supermarkets such as Metro, Carrefour, Yonghui and Wal-Mart, and catering chain enterprises such as Golden Arch and Pizza Hut will launch a number of attractive activities to benefit the people.
These preferential activities are very extensive. Let's start shopping from the May 5th Shopping Festival in Shanghai. It will definitely meet everyone's shopping needs!