Qi hot pot Yu Yong: Yu director of these years
A pot of red hot pot, spicy and numbing hot pot, became his life all.
A first rich in the reform, the turn of the eye investment failure penniless, once again to create not on fire hot pot popular nationwide real man;
A dozen years of focus on hot pot research and even play with e-commerce hot pot people, a two years to write hundreds of thousands of words of monographs of entrepreneurs ......
These labels
Yu Yong who?
Baidu Yu Yong this name, the words have more than 12 million, there are jade carving masters, there are painters and professors, there are alabaster masters, chief physicians, village secretaries, excellent police officers ...... but our protagonist Yu Yong Yu director, in the first 6 pages are missing.
Our protagonist, is in the country set off a "eat not on fire hot pot" trend of Qi hot pot brand founder, his wife Xie Li as Qi hot pot president won the 2008 CCTV "win in China" entrepreneurial reality show finals champion, and the chairman of the board of directors Yu Yong is used to hiding. Chairman Yu Yong is accustomed to hidden in the back, more accustomed to people call him "Yu director" - Chongqing Huiyuan Hot Pot Institute director, Chongqing, the only one with a formal independent legal license Hot Pot Institute.
The reporter met Yu Yong, he was very serious about his just published a hundred years of hot pot history of the book "hot pot in Chongqing" book, neatly signed his name to the reporter, more surprising is that Yu Yong is the first to talk about the implementation of the odd hot pot is the e-commerce platform.
Death to live in those years
Some people say that after 60 after 70 is a happy generation, because the university package distribution, reform and opening up, the good things to let them catch up with the house. For Yu Yong after 60, these good things seem strange and distant.
In 1980, Yu Yong, just 15 years old, in order to go to the city every day to eat burnt white, from his hometown of Yubei Longxing walked 30 miles with 60 cents to buy a ticket from the mouth of the fish to the Chaotianmen Ferry Terminal, and then get off the boat to follow the tram cable to find the liberation monument of Chongqing. In that roadside selling cigarettes can become millionaires in the era, he followed his fellow townspeople selling department stores and tripe, actually got the first batch of long-distance transportation in and out of Sichuan Province, the official license, and became the hometown of the famous 100,000 yuan household. In the early 1990s, Xiaoping's southern tour speech in the country set off a wave of companies, full of confidence in Yu Yong with hundreds of thousands of cash around to invest in a series of companies, became the earliest advertisers in Chongqing, opened the country's first city courier company, and at the same time also founded a brokerage firms and decorative engineering firms, imitating the swan to open a black swan hot pot restaurant ... ... ...but in more than two years of blood money, down a butt of debt, had to go to Hangzhou to work.
Reflection is a rare quality for a successful entrepreneur. In the formation of Cainiao logistics before Ma Yun, has visited Chongqing Yu Yong, the absolute martyrs of the folk logistics, and fellow Weizhe said "masters in the folk ah!" On this dead but stormy past, Yu Yong expression is very light. "I am grateful for this unforgettable experience, it taught me three things: one is relatively early management experience, the second is to do things must be matched with their own ability and resources, and the third is to specialize is the real productivity."
And most entrepreneurs of the same generation, Yu Yong "boss is forced out" has a personal experience. Debt-ridden Yu Yong hidden identity of the boss to work in Hangzhou, with the Black Swan hot pot in the refined hot pot taste and management experience to open the company, into the Xiaoshan at the time of the highest grade of foreign star hotel Xiaoshan hotel hot pot restaurant on the water, and lived a senior white-collar life. However, the huge debt makes Yu Yong is always in a state of anxiety - in the private night and day after working part-time several jobs, he found that by working part-time will never be able to pay off the debt, so he had to toss himself again, resigned to enter the Hangzhou Four Seasons Green Foodstuffs Market to do the business of seasonings, by his wife, Xie Li, to organize the source of goods in Chongqing, their own in Hangzhou, trade sales. Trade sales.
Nirvana Yu Yong has since embarked on a well known history of smooth sailing:
Trade to pay off the debt, returned to Chongqing, re-exercise their old familiar business, and his wife, Xie Li, together with the opposite side of the Daping Hospital opened a small hot pot store with only seven tables, named "Qi hot pot" to take its harmony. ";
Because the guests always asked you strange hot pot in the strange where? The company was forced to develop a "strange on the strange to eat without fire" medicinal dietary health hot pot; strange hot pot, strange on the strange to eat without fire the sentence soon became a household name in the city of Chongqing ......
奇火锅项目地址： /20590
Qi hot pot project address:
The first time I saw this project, it was the first time that I saw the project in the city of Chongqing. /strong> /20590/
wife Xie Li to participate in the "win in China" entrepreneurial competition, with Chongqing girl's straightforward and long immersed in the hot pot industry business experience and a good win-win model to win the national championship, the odd hot pot brand franchisee quickly increased more than 200, among the Chongqing hot pot industry mainstream circle, the odd hot pot brand franchisee, the odd hot pot brand franchisee, the odd hot pot industry mainstream circle. The mainstream circle of the industry, the odd hot pot brand in the country's popularity and influence of the rapid increase in China's top ten brands of hot pot into the ranks.
People are always forgetful, people are familiar with the history is actually very easy to return to the corner of the memory dust. In this section of history, once the industry bigwigs in Chongqing hot pot industry that never ends to earn the first bucket of gold, can not withstand the temptation of the market economy, have to stay away from the hot pot industry, the mainstream circle, the focus of the real estate, capital investment, loan guarantee and other industries.
In this almost forgotten period of time, the dead and living over the Yu Yong hanging Chongqing Huiyuan hot pot Institute of the title, submerged in the heart to start a sustainable development of the hot pot industry has an unprecedented role in the role of the academic project: lasted more than two years, edited and published up to more than three hundred thousand words of the centuries-old history of the hot pot tome, "hot pot in Chongqing"! ......
The entrepreneur who doesn't do his job
The book in front of the reporter, titled Chongqing in the Hot Pot, was produced by the Chongqing Municipal People's Government Commercial Committee and named one of the series of books on Chongqing's food culture. In the recommended preface, Yu Yong wrote: "hot pot in Chongqing" is so far the first record of a hundred years of Chongqing hot pot history and culture of the collection of works, it is the hot pot of the "Three Kingdoms", it will become a hot pot history and culture of the masterpieces ......
The hot pot love of Yu Yong's evaluation of the book has a suspicion of self-promotion, but the book will be found after flipping through the book. After flipping through the book will find that this infiltrated several years of hard work hot pot history, the origin of Chongqing hot pot and even the ingredients have done a scientific analysis, the conclusion is: hot pot is currently the world's most scientific and healthy catering category! Because no matter from the world's various types of cuisine cooking process and cooking process, or from the Chongqing hot pot chili peppers and other vitamin content and medicinal therapeutic value of Chongqing hot pot is a healthy and safe global cuisine.
Only a deep understanding of the history of food culture in Chongqing people can understand, in every popular food varieties can only hustle and bustle in Chongqing, hot pot as the only everlasting food varieties, behind how thick and complex factors. These heavy and complex factors, penetrated into the soul of every Chongqing people, and even the Chongqing people wandering abroad for many years, will involuntarily think of Chongqing hot pot and mouth oozing liquid.
The problem is that Chongqing people love and hate hot pot. Two days do not eat will want to eat, often on fire after diarrhea - this is more than a decade of odd hot pot brand can rise to the masses: both the taste of the authentic traditional Chongqing hot pot, and eat without fire, but will not be obvious that there is a bitter taste of traditional Chinese medicine.
These thick and complex 'factors' also penetrated into the soul of Director Yu, thus allowing him to go beyond the cost-profit maximization guidelines of an entrepreneur who would rather lock up his whole life in this pot of thick red soup.
So, for more than 10 years, Yu Yong has spent one day a week in the Hot Pot Research Institute, without interruption. The latest information collected by the assistants of the global soup pot diet, research on the latest health elements and hot pot ingredients between the fusion. In Yu Yong's view, Qi hot pot eaten without fire, is only the first step, and from the flavor to food safety and nutritional health is the general trend of human diet, but also the eternal pursuit of the human elite. Research both the flavor characteristics of the authentic Chongqing traditional old hot pot and beneficial to the physical and mental health of the medicinal diet of health hot pot, is the new mission of the Hot Pot Institute.
In the interview process, the reporter has half of the time in listening to the director of the Yu told how the hot pot is a variety of high-quality ingredients, how the collision of Chinese and Western ingredients to produce the world's most delicious fusion of the most basic ingredients in red soup spicy hot pot of the relevant characteristics of how to fit the human body's mysterious needs ......
For reporters In response to the reporter on the odd hot pot in recent years to join the slowdown, after many years is still only more than three hundred stores, whether with the franchise fee is high related to the question, Yu director of dark and thin face to earn out of the red halo to: join the slowdown, just because we control the speed, improve the threshold for joining the franchise, do not abide by the rules, jerry-built and other damage to the brand image of odd hot pot of the franchisee to continue to clean up the door of the results, despite the fact that, odd hot pot brand new annual number of franchises, in Chongqing hot pot industry is still the most.
In Chongqing hot pot had to face the abandonment of the old oil to change the bottom of the shock wave of disposable pot, a large number of brand hot pot business is abandoned by diners. So, some hot pot enterprises turn in real estate, capital and make a lot of money, while Yu director is tirelessly writing a book to go.
In response to the questioning of not doing his job to write a book, the director of the Yu color statement: this is my real business. Without specialization, there is no real innovation. Last year, Shanghai DT Capital, which has a government background and overseas capital, chose Qi Hotpot as its only investment partner after inspecting a number of hotpot enterprises in Chongqing, which is obvious proof.
It was DT Capital's second round of venture capital investment that allowed Director Yu to start Qi Hotpot's second round of life travel.
When hot pot meets the Internet
For 21st century businesses, not touching the Internet and not doing e-commerce seems to be outdated. But in the profoundly grassroots mark of Chongqing hot pot industry, said to do e-commerce, Qi hot pot is the first.
Buried deep into the hot pot industry, the odd hot pot brand, the transformation has actually been in progress. As early as ten years ago, the odd hot pot on the start of the shareholding system transformation, now odd hot pot group shareholders, including state-owned participation, venture capital, employee shareholders and other social shareholders *** dozens of people, with the most fashionable saying called mixed ownership economy, it is these shareholders strong management of the vitality and resources of the platform injected to make Yu Yong can concentrate on doing his foot chairman and director of the Institute of full-time.
The intervention of Shanghai DeTong Capital brought the good times to an end for Director Yu, because according to the requirements of the agreement between the two sides, the compound annual growth rate of Qihuo must reach more than 30%. Performance requirements, the director of the Yu from the laboratory to force out of the rack on the high-speed train of e-commerce.
All grassroots entrepreneurs have a **** the same characteristics: good at learning, good at grasping the essence of the problem. Hot pot industry e-commerce how to do? Director Yu does not seem to put this Chinese business *** with the same anxiety too much in mind: the market economy has a basic law, the so-called e-commerce, only the means have changed, the essence of the catering industry has not changed.
The catering industry has three basic elements: flavor, nutrition and service. Traditional marketing or e-commerce, it is impossible to leave these three points and independent existence. Taste and nutrition is the focus of the hot pot Institute of continuous research, in the Qi hot pot central kitchen perfect distribution system, speed and standardization of no problem, the e-commerce platform for this contribution, just with the network to improve the accuracy of the digital only. The real value provided by e-commerce is in the improvement of customer service, customers can place orders for seats through the e-commerce platform, customer service complaints and feedback, at the same time, the customer will be credited with points for each consumption, and in the national franchising system to redeem points for consumption. What's more, the tight financing rhythm heralds the listing pace of the odd hot pot can be heard, for the odd hot pot franchisees, will undoubtedly bring a new listing dividends.
Does this imply another possibility, Qi hot pot will give up years from the tight franchise policy, with more favorable activities to layout a new batch of franchisees, so as to form a more customer-friendly hot pot pattern?