Idea 1: Small profits but quick turnover With the increasingly fierce competition, the era of small profits has quietly arrived, and only cheap and good goods can attract consumers' attention. Under this demand, taking the parity route and making small profits but quick turnover has become the first choice for entrepreneurs. Judging from the current situation, the entrepreneurial fields suitable for using parity selling points include fast food industry, retail industry, e-commerce, leisure industry and so on. Recommended direction ■ Fair-price supermarkets: such as 100-yuan stores and low-profit stores, with the operating principle of "low input, low purchase price and low cost", mainly deal in small daily necessities, try to purchase goods directly from manufacturers, attract customers at the most affordable price, and make profits by increasing commodity sales. ■ Restaurants: such as breakfast shops, snack bars, drink bars, etc. A bowl of wonton with a few yuan and a cup of fruit juice with a dozen yuan are not as profitable as a bowl of seafood with a few hundred yuan, but because they follow the civilian line and are close to the people's living consumption level, they have a broad mass base and a large market space. ■ Foreign Trade Store: Nowadays, many famous brands in the world, especially clothing, shoes and hats, are made in China. In the production process, there will be some unplanned products, that is, we often say foreign trade products. The quality of these products is not much different from that of genuine products, but the prices are quite different, with high cost performance and great market. Reminder: since we are positioned at parity, we must adhere to the business policy of small profits but quick turnover. We must not neglect the quality of goods in pursuit of low cost, not to mention shoddy and fraudulent, otherwise it will affect the market reputation.

Idea 2: The concept of highlighting individuality can be divided into two types. One is commodity personalization, which mainly grasps the characteristics of young people seeking change and innovation and provides unique personalized goods, such as clothing customization and jewelry design; The other is the individuation of stores, such as Starbucks, a Muji that emphasizes coffee culture and a body shop that focuses on beauty care products. These unique shops can give consumers a sense of identity. Recommended direction ■DIY shops: such as pottery bar, silver bar, cross-stitch hut, paper shop, wool knitting bar, etc. Different from ordinary small shops, these small workshops advocate a new consumption concept of "DIY". Their selling point is not the product itself, but the process of making the product, which is the attraction. ■ Personalized merchandise stores: such as poster stores, magic stickers stores, animation bookstores, etc. To provide products with unique creativity to meet the needs of some consumers who pursue personal style and taste. Of course, although personalized goods need to be different, they should not be too unconventional, and they should give consideration to uniqueness and practicality. Idea 3: Choose Health With the continuous improvement of people's living standards, people's consumption needs are also changing, and healthy consumption is getting more and more attention. From the hot sale of green food to the rise of health clubs and health restaurants, the message is that with the continuous improvement of health awareness of domestic residents, there are huge business opportunities in the health field.

Recommended direction ■ Green food store: As the saying goes, food is the most important thing for the people. Now people pay more and more attention to eating, not only to eat well, but also to eat healthily. Under the guidance of this consumption concept, green food, such as wild mushrooms and soilless vegetables, is very popular and has certain business space. ■ Fitness Club: Now, more and more people realize that health is golden and take exercise as an effective way to get healthy. "Paying for sweat" has become a fashion. A market survey report shows that China people are willing to spend two months' salary on fitness every year, which shows that fitness has a strong consumption base. Moreover, fitness clubs generally implement membership system, and if they can attract a group of members, their income sources are relatively stable. ■ Dietetic restaurants: In today's advocating that "medicine is better than food", dietetic restaurants that do health articles are getting more and more attention. However, dietotherapy restaurants are different from ordinary restaurants. They should not only provide all kinds of regular medicated diets, but also design diet plans for customers who want to adjust their health through dietotherapy, track the effect of dietotherapy, provide intimate services and attract repeat customers. Reminder: If health is the selling point of starting a business, entrepreneurs must first have the concept of a healthy life, understand the latest trends in the healthy consumer market, and master certain professional knowledge. For example, if you open a dietotherapy restaurant, you must have some knowledge of Chinese medicine and nutrition, and you must properly train the staff to provide professional services.

Idea 4: There is a wise saying in the sentimental women's mall: "Women's money is best earned". Indeed, relevant surveys show that 70% of social purchasing power comes from women. From shopping malls to street shops, consumers are all women. This provides a broad market space for entrepreneurs. As long as we have an insight into the consumption psychology of women in the times and keep the pulse of women's consumption, we can find a gold mine for entrepreneurship. Recommended direction ■ Beauty salon: Now more and more women are concerned about the "face problem" and are willing to spend a lot of money on beauty, which has great market potential. According to the latest statistics, beauty has become the fifth largest consumption hotspot in China after real estate, automobiles, tourism and electronic communication. Moreover, the beauty industry has a low entry threshold and does not need too much investment. Now it has become one of the most active areas of entrepreneurial activities in China. ■ Home accessories store: unique lighting, exquisite wall hanging, antique small bookshelves, etc. These exquisite home furnishings have also attracted the attention of female consumers. To open such a small shop, entrepreneurs need to have a certain cultural taste, be able to organize the supply of fine goods with a unique vision, and provide suggestions for consumers to beautify their rooms.