In the spirit of the rise of Chinese enterprises, the nation's wealth and strength and strategy for the purpose of actively advocating the planning of strong is strong, strong enterprise is strong, strong enterprise is strong, strong China, strong China is strong, the world's strong idea, and actively involved in enterprises, cities, national large-scale projects and public welfare undertakings of the big planning, planning and creativity in planning has a deep theoretical background, a wealth of experience in combat and experience in planning, planning in the Chinese planning industry is unique! He Xuelin has created enterprise overall planning brand, city planning brand and He's marketing model brand, which has been fully affirmed and highly praised by the relevant state departments, all walks of life, especially by the majority of entrepreneurs [1]. HeXueLin Department of China's creative planning industry founder, China's first generation of famous planners, since 1992, the People's University of China, master's degree in economics, engaged in business and professional planning work has been 15 years, accumulation of deep theoretical foundation, rich practical experience and planning experience, unique in China's planning industry, the original overall planning brand and He's marketing model, has been named the "China's top ten business planning leader" (ranked first), "China's top ten planning 20 years", "China's top ten planning man of the hour", China's top ten marketing planning experts", "China's top ten brand planning experts", "China's top ten tourism planning experts", "China's ten years of the most influential planning experts", etc., and has been recognized as one of the most influential planning experts in China. China's top ten marketing planning experts", "China's top ten brand planning experts", "China's top ten tourism planning experts", "China's top ten most influential planning experts", "China's top ten most influential planning organizations", "China's top ten most influential planning organizations", "China's top ten most influential planning organizations", "China's top ten most influential planning organizations". "He Xuelin big planning organization - chairman, China advertising, design, corporate brand image review committee expert members, Tsinghua University, Peking University senior presidential training courses, MBA class special professor, and so on.
Mr. He Xuelin is proficient in marketing research, marketing diagnosis, marketing planning, public relations, advertising, channels, promotions, investment, model market building and national market replication, marketing management, marketing training and other aspects of marketing, good at establishing a new product listing and old product operation of the complete marketing system;
Mr. He Xuelin is proficient in branding planning, original low-cost and quick To enhance the brand, sales and profits of the "He's marketing model", can "use 1 million yuan to achieve 1 billion yuan advertising effect, 10 million yuan to achieve 10 billion yuan advertising effect," to help enterprises completely out of the current " Do advertising looking for death, do not advertise waiting for death" of the harsh marketing environment;
He Xuelin teacher authored "strategy determines success or failure - detailing the implementation of the moratorium", "Chinese business strategy critique", "Chinese style marketing tactics thirteen chapters", "Chinese style marketing 20 law", "profiteering The Secret of Profiteering", "How the Giant Shi Yuzhu Stood Up - Strategy and Tactics of Brain Platinum", "Ten Years of Sword - He Xuelin's Great Planning", "The World Seeking Dreams Round Great Planning", "Review of the Western Socialist Economic Theory", "Chinese and Foreign Speculation Kings
Mr. He Xuelin is the earliest creator and instigator of China's Internet industry. In 1992, he put forward the idea of the Internet, "The Great Trend of Life--Global Human Brain Networking";
Mr. He is the first person to plan China's cities.
Mr. He Xuelin is the first person of Chinese city planning, and he is the pioneer of overall planning for Chinese cities, and he planned the "Zhuhai City Overall Planning Project" (including the city positioning of "World Famous Wedding City", the city positioning of "World Wedding City The city positioning of "World Famous Wedding Cultural City", "World Epic Love Gallery Sculpture Project", "Love Couple Road Development Project", "World Wedding Plaza", "Love Island", "Sea of Love", "Sea of Love", and "World Wedding Culture Center". "Love Island", "Sea and Stone" and other iconic attractions, "Million Migrants Project" Zhuhai Destiny No. 1 Project, "World Wedding Culture and Art Festival", "Century Wedding", "World Wedding Culture and Art Festival", "World Wedding Gallery Sculpture Project
Mr. He Xuelin planned the giant to stand up again, and BrainPlatinum created a marketing miracle of annual sales of more than 1 billion in just less than three years by borrowing 500,000 yuan of start-up capital, and it never fails to break the destiny of the Chinese enterprises, especially health care products, to create a "standing enterprise no longer falls". Standing enterprise no longer fall, the fallen enterprise help up" the first case of China's corporate strategic planning;
He Xuelin teacher in the Great Hall of the People in its 15 years of planning enterprises and cities in the formation of China's enterprises and cities in the most common lack of the most urgent need for a series of unique secrets and three fundamental system solutions for the first time to China's business community and the head of the city and the plate. Mr. He Xuelin's class will be loved and welcomed by entrepreneurs and government leaders for its originality, high-density wisdom content and deafening effect. ......
Successively named:
Founder of China's Creative and Planning Industry
China's first generation of famous planner Planners
China's top ten enterprise planning leaders (ranked first)
China's first urban planning
China's top ten planning honors for 20 years
China's ten years of most influential planning experts
China's top ten planning figures
China's top ten marketing planning experts
China's top ten brand planning experts
China's top ten brand planning experts
Chinese China's top ten brand planning experts
China's top ten tourism planning experts
China's first Internet creativity
China's most famous patriotic planners
Era of Merit
The 60th anniversary of the founding of the country touched the Chinese 60 people
Ho XueLin big planning agency specializes in the following areas
Pharmaceuticals, health care, cosmetics, food, beverages, tobacco and liquor marketing
Pharmaceuticals, health care products, cosmetics, food, beverages, tobacco and alcohol marketing innovation planning
Real estate, tourism projects, attractions, urban and regional economic planning
Enterprise strategy, large-scale activities, advertising, media and exhibition economy planning
Capital asset operation, shareholding reform and listing, corporate acquisitions and mergers planning
Corporate brand image, personal success and fame, government decision-making and consulting
Corporate brand image, personal success and fame, government decision-making consulting and fame, government decision-making consulting big planning[1]
Edited personal writings
"Corporate Constitution"
"Success or Failure Giant"
"Maximum Business Opportunity"
"Strategy Determines Success or Failure-Detailingism Retarded Execution"
"Plan for the Chinese Cities"
Critique of Chinese Corporate Strategy
The 20 Laws of Chinese Marketing
The World Seeking Dreams Round Great Planning
Entrepreneurship Great Planning[1]
Edit this section Planning Fields
Planning fields throughout the pharmaceuticals, health care, beauty care, cosmetics, food, beverages, water, sugar, tobacco, alcohol, salt
The planning field covers medicine, health care products, beauty, cosmetics, food, beverage, water, sugar, tobacco, alcohol, salt, clothing, leather goods, bee products, colored cotton, nano-products, finance, jewelry, education, IT, communication, smart windows, tourism, real estate, city operation, forest real estate, sports, automobile, chemical industry, flowers, environmental protection, capital operation, large-scale activities, etc., creating a series of big strokes and large-scale planning, and white-handedly curating a number of emerging industries, creating several China's first or most, which has caused strong repercussions.
He is the earliest instigator of China's creative industry
He is the earliest creator and instigator of China's Internet industry, and put forward the Internet idea of "life megatrend - global human brain networking" in 1992;
He is the "first person of urban planning in China".
He is the first person of Chinese city planning, and he is the pioneer of overall planning for Chinese cities, and he planned the "Zhuhai City Overall Planning Project" (including the city positioning of "World Famous Wedding City", "World Wedding City The city positioning of "World Famous Wedding Cultural City", "World Epic Love Gallery Sculpture Project", "Love Couple Road Development Project", "World Wedding Plaza", "Love Island", "Sea of Love", "Sea of Love", and "World Wedding Culture Center".
He created a new mode of operation of the Olympic Games, planning the Olympic Dream Garden, in one fell swoop to solve a series of problems such as the source of 280 billion yuan of investment in the Olympic Games, all recovered and make it a world-renowned commemorative symbol;
He created a new mode of operation of the Olympic Games, planning the Olympic Dream Garden, in one fell swoop to solve a series of problems such as the source of 280 billion yuan of investment in the Olympic Games, all recovered and make it a world-renowned memorial sign;
He created a new model of tourism real estate, planning a 10 square kilometers, an investment of 1.5 billion, a total profit of up to 52 billion of the world-class tourism projects - the world to find a dream circle, the project's creative intangible assets were priced at 30 million yuan, once again creating China's creative pricing;
He planned the giant to get up again, BrainPlus created a new model for the world of tourism, the world's largest tourism project in the world. Borrowed 500,000 yuan of start-up capital in just less than three years the annual sales of more than 1 billion yuan of marketing miracles, and never fail to break the fate of Chinese enterprises, especially health care products, fast rise and fall, creating a "can let the standing enterprise no longer fall, the fall of the enterprise to help up" of the first case of China's corporate strategic planning;
He is the only one who can make the project intangible assets were priced at 30 million yuan, again creating the most expensive creative price in China. /p>
He created the "He's marketing model", can use 1 million yuan to achieve 100 million advertising effect, with 10 million yuan to achieve 1 billion advertising effect, to help enterprises completely out of the "advertisement looking for death, do not advertise, waiting for death" of the bad Marketing environment, creating a blue ocean of marketing, and with 40,000 yuan of start-up capital will be seven fields of right-brain memory device in less than three years to achieve sales of more than 100 million, more than all the rest of the peers of the sum of the enterprise, in one fell swoop to become the industry's first brand.
Edit this section of the training CD-ROM
1, "Strategy Determines Success or Failure" Times Guanghua
"Strategy Determines Success or Failure" Description: The concept of "corporate strategy" was gradually formed along with the industrial revolution and the development of the economy. 18-19th century, along with the industrial revolution, the Europe has produced to Adam Smith, Watt, Stuart and other representatives of the European management thinking, and later in the United States appeared to Tylo as the representative of the scientific school of management. At that time, these scholars and managers focused their thinking on the management of activities within the organization. In the case of a changing environment, it is crucial for the survival and development of enterprises to follow the direction of environmental change and make strategic choices in a timely manner. Whether the enterprise can use strategy, save for a rainy day, timely accumulation and transportation of their own resources and capabilities, and effectively avoid risks become the key to the success or failure of the enterprise.
The main content of each episode of "Achievement of Giants--Planning BrainPlatinum":
Positioning - BrainPlatinum positioned itself as a gift, which is the key to marketing success. How to Position - Finding a huge market demand, and that demand is a blue ocean, which one's product can exactly fulfill. What to sell and what not to yell - sometimes making money is not straightforward, what to sell and what not to yell instead can sell better. The learning of the name - do 100 years of advertising, stay in the minds of consumers is often a brand name, no good name will affect the business of a hundred years. The key to marketing - one hand to pay, one hand to deliver. The seven-two-one rule of marketing - 70% of marketing resources used in consumers, 20% used in channels, 10% used in the terminal. Establishment of foolproof mode - foolproof mode is the way for enterprises to become stronger and bigger, and the way to make money is too complicated for enterprises to do. Soft article - the "atomic bomb" in the public relations marketing of Platinum. The magical product manual - "Sweeping the World" is even more powerful than the "atomic bomb". Advertisement bombing - focusing on the strategy of popularization in communication, annoying is very annoying, but the sales force is the hard truth. Shi Yuzhu debt repayment - a household name, positive image of the communication, discount advertising price of at least 100 million. Brain Platinum transformation at the peak - any product has a life cycle, can not expect a product to beat the world. Marketing three steps - unique positioning, sample market test marketing, rapid replication to the whole country. ......
Set the world's elite to build the first brand of China's intellectual industry
To date, China's planning industry is still in the primary stage of individual fighting alone, when He Xuelin into the planning industry at the beginning of the organization of the "Global Creative Grand Prix" and the "Global Human Brain Networking". "Global Human Brain Network", intends to unite the world's first-class mind, to create the first brand of China's intellectual industry. A team of elites from various industries with doctoral degrees or above from prestigious universities at home and abroad and work experience in multinational corporations is being formed [1].
6, the enterprise marketing problem fundamental solution to provide
He Xuelin in practice ingenuity summed up the fast beyond the competitors to become the industry's first secret weapon positioning world theory, a product (service) from zero to the whole country and even the world's 101 market genogram, 1 million to reach 100 million, 10 million to reach 1 billion advertising He's marketing model, low-cost and rapid expansion of enterprises to become bigger, the law of foolproof, the new product listing quickly hit the brand of the public relations marketing priority theory, sales force is the hard truth of the popularization of the communication theory, low-cost and fast and greatly enhance the brand, sales and profits of the ultimate law of the marketing bible, the brand platform, the corporate constitution and a series of theories and methods, the influence of China's planning industry and the business community
The exposition of these theories and methods of the writings of "strategy determines success or failure", "Chinese style marketing 20 laws", "Chinese style marketing art of war thirteen chapters", "the secret of profiteering", "the strategy and tactics of the brain platinum", "ten years of a sword - HeXueLin's great planning", "the world to find a dream round great planning", "planning China's cities" and other writings, widely influential. Cities" and other writings, which have widely influenced China's planning and business circles.
In more than 10 years of market front-line combat and 20 years of marketing planning, He Xuelin not only from the vertical completely through the various links of marketing, but also from the horizontal completely through the marketing planning laws of various industries, able to do the planning for 360 lines.
Edit Planning Organization
1. He Xuelin Great Planning Organization
It is "China's top ten planning organizations" and "China's ten years of the most influential planning organizations", original He's marketing model, with 1 million to achieve 100 million advertising effect. To achieve 1 billion advertising effect; with 10 million to achieve 1 billion advertising effect; in the [marketing planning] [corporate planning] [large project planning] [Internet planning] [creative industry planning] and other aspects of the reputation, made many pioneering contributions, created a number of program monument type case.
2. Classic planning cases
Enterprise planning
From 40,000 yuan to 100 million yuan - seven fields of right-brain memory device planning: with 40,000 yuan of start-up capital will be seven fields of right-brain memory device in less than three years to achieve sales of more than 100 million yuan, more than the peer of the rest of the industry's total, and became the industry's first brand in one fell swoop, and built up a strong reputation with a number of creative industries.
From 500,000 to 5 billion - planning Shi Yuzhu's rise again: the debt of 300 million of the fallen giant back up, BrainPlatinum with a borrowed 500,000 yuan of start-up capital in just three years to create an annual sales of more than 1 billion miracle;
City planning
World famous city of wedding culture - Zhuhai city overall planning: the first of China's professional creative planners city overall planning and city theme culture planning;
World famous city of celebrity culture - Qin Shihuang city theme culture planning;
World famous city of celebrity culture - Qin Shihuang city theme culture planning. -Qin Shi Huang city theme culture planning: city theme culture overall planning and systematization of the collection of works;
Tang County, Hebei, Shandong Dezhou, Henan Wuzhi County, Ningjin County, Hebei and other cities \ regional planning cases;
National planning
2008 billion investment package to solve the problem of - -Olympic Dream Park planning: in accordance with He Xuelin's planning ideas, to take an entrepreneurial approach to the operation of the Beijing 2008 Olympic Games 2008 billion financing issues in a package solution, after the end of the Olympic Games, the 2008 billion investment is fully recovered, and can be left for the Chinese and the world of sports unique cultural heritage;
Large Project Planning
Creative price of 30 million - the world's dream park planning: covers an area of 10 square kilometers, the total profit of up to 52 billion of the world's dream park project, the project's creative intangible assets were priced at 30 million yuan, creating China's creative pricing;
Internet planning
Life Trend
Internet planning
Global human brain network planning: in 1992, put forward the life of the megatrend - global human brain network planning, become the earliest creators of the Internet, instigators;
Creative industry planning
XueLin sells creativity.
Scholarly Forest sells creativity - bottom price 1 million dollars: the Department of the creative industry's earliest curator.
Xue Lin sells creativity - the bottom price of 1 million
Sinking ten years of accumulation of thin hair
Great cases Overall planning
Gathering the world's elite to create China's first brand of intellectual industry
Xue Lin Lecture Hall
He Xue Lin has profound theoretical background, rich practical experience, unique planning methods, and a good understanding of China's market environment, unique survival state of Chinese enterprises, and unique laws and regulations of the Chinese market. He has a thorough understanding of the Chinese market environment, the unique survival state of Chinese enterprises, the unique laws of the Chinese market, and the international advanced marketing theory and practice. Not only proficient in all aspects of marketing, and all aspects of marketing, forming a complete, systematic marketing methods, steps, systems and strategies, that is, the most common lack of Chinese enterprises and the most urgent need for enterprise marketing problems systematic, fundamental solutions, including the ultimate law of the enterprise, the ultimate law of the enterprise, will be from zero to the whole country and even the world's marketing bible!
He Xuelin in China's planning industry, the first planning system training, the first in its 20 years of planning career in the original series of planning secrets and discs, open to the business community to teach, and once again lead China's planning industry.