The organizational configuration of personnel, the object of activities, the corresponding rights and responsibilities, and the time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in the main body of the activities. Now I'll bring you the community residents' activity plan, I hope you like it!

community residents' activity plan 1

I. guiding ideology and activity objectives

guiding ideology: under the guidance of the important speech delivered at the national conference on propaganda and ideological work, with the goal of "advocating the reading and learning style, making the general public feel the pleasure of reading and making reading shape their perfect personality", we will comprehensively improve the cultural connotation and taste of the people.

activity goal: reading is an important channel for one's spiritual growth. After holding reading month activities, the street aims to stimulate the general public's interest in reading, improve the cultural heritage of our street and standardize the words and deeds of urban residents. Let the general public learn in joy and improve in learning. Through activities, we can improve the cultural quality of citizens, cultivate noble moral sentiments of urban residents and cultivate elegant life interests, so as to promote the construction of a harmonious society.

second, the theme of the activity:

the book is accompanied by a happy life

third, the activity time:

October 1-October 31, 2111

fourth, the object of the activity:

various communities, enterprises and schools

fifth, the activity materials:

At the opening ceremony, street leaders presented books to responsible persons of various communities and departments, as well as representatives of enterprises and school students. The purpose is to encourage urban residents to read more books, to be proud of advocating science, to be ashamed of ignorance, and to be a new citizen with culture and dreams. Later, the representative initiative: the majority of urban residents take the reading month as an opportunity to take enterprising action, take books as friends and partners, "love reading, read good books and be good at reading", enrich their lives with reading and enrich their lives with knowledge. Study for building "beautiful streets" and realizing "Chinese dream".

(2) Holding reading lectures

Inviting scholars and writers to hold special lectures on literature, calligraphy and painting, etiquette and psychology. At the same time, combined with the reality of the broad masses of residents, educational experts are invited to go deep into the streets, communities, enterprises and schools to give lectures face to face. (Responsibility unit: Organization Department, Propaganda Department, Education Bureau)

(3) Holding reading exchange meeting

Using the activity of "Reading Month", organize various kinds of reading lectures, symposiums and exchange meetings to talk about reading experience, exchange learning experiences and share learning results. (Responsible units: communities and relevant units)

(4) Carry out activities of reading, commenting on books and recommending good books

Invite street leaders, excellent teachers and other scholars from various industries to recommend excellent reading books and make brief comments. (Responsibility unit: Propaganda Department)

(5) Holding a reading speech contest

Holding a speech contest of "Learning with Books as a Companion for a Happy Life" in schools to show people's good image and advocate a good learning atmosphere. (responsible unit: propaganda department, school)

VI. Work requirements

(1) Clear responsibilities and do a good job in implementation.

all communities and relevant units should, in combination with the actual situation, organize and carry out the "Reading Month" activities seriously, and creatively carry out various and lively reading activities in combination with their own characteristics.

(2) increase publicity and fully mobilize.

Make use of publicity positions such as public columns, publicity windows, and blackboard newspapers to increase publicity, hang slogans of reading festival activities in prominent positions, create a rich reading atmosphere, and actively promote the reading activities of grassroots people in the whole street while carrying out reading activities in the street, so as to expand the influence.

(3) strengthen leadership and elaborate organization.

The activity of "Reading Month" is an important material for the construction of spiritual courtesy in our street. All communities and relevant units should take it seriously, strengthen leadership, raise awareness, connect with reality, and organize carefully to ensure the orderly development of reading activities. In order to strengthen the organization and coordination, the organization office of "Reading Month" was established (located in the office of the Propaganda Department) to be responsible for coordinating the organization and development of activities.

Community residents' activity plan 2

1. Purpose of the activity:

To strengthen communication and contact with residents and enhance feelings for community workers, The community will hold a New Year's Day celebration in 21__

2. Activity arrangement:

1, time: 2: 31-4: 11 pm on February _ _ _ 21

2. Location: conference room on the second floor of the street office

3. Moderator: (to be determined)

(__ _ _)

2. After screening the recommended list of owners, report it to the property manager for review and approval;

(__ _ _)

3. The district heads will personally deliver the invitation letter to the owners;

(__ _ _, _ _ _, _ _)

4. Venue layout;

(February _ _)

5. Welcome the guests and guide them to the meeting place;

(arrange 2 customer service staff to receive the whole process) (_ _ _ _ _)

6. Start of tea party:

(1) The host announces the start of the tea party and introduces the participants;

(2) community director's speech

(3) community resident representative's speech;

(4) Conduct free communication around "How to serve the owner wholeheartedly" and collect suggestions or opinions from the owner (set up a customer service staff record);

(5) the property leaders summarize and make concluding remarks;

(6) Giving out gifts

(7) The tea party is over;

7. The customer service staff will clean up the venue

4. Prepare the needed items

1. Digital camera (fully charge the battery in advance);

2. 15 invitations, 21 table cards and a list of participating owners;

3. Food preparation:

(1) One teapot, one paper cup bag, 21 cup holders, five pots of tea and 1 boxes of tea;

(2) 5 kg of melon seeds and peanuts, 11 kg of oranges, apples and bananas, and 2 kg of sugar;

(3) venue layout: flowers, balloons and red paper (tea party);

4. Gift preparation: 25 thermos cups, with company name and logo printed

5. Cost budget:

*** About 811 yuan.

community residents' activity plan 3

1. Main idea of the plan:

1. Continue to improve and strengthen the brand image of "Du Baili" in Liuzhou beauty market, expand its popularity, increase its reputation, and urge consumers to take consumption actions, and through a series of novel and creative planning, it will produce "Talking about Du Baili, going to Du Baili" in the head office and Huafeng chain stores, where the number of customers has dropped seriously. Arouse consumers' strong concern and interest in "Du Baili" and the series of activities initiated by it, and make the overall brand of "Du Baili" more deeply rooted in the hearts of the people.

2. objective:

overall objective: to further curb the market share of other beauty industries that are growing in Liuzhou beauty market, and seize some lost markets, so that Du Baili can stabilize Liuzhou market, step out of Liuzhou, go to the whole country and further improve its brand position.

specific objectives: through the public welfare activities in the community, enhance the feelings of the community residents, introduce the knowledge and common sense related to Du Baili, turn the perceptual investment of the community residents into rational consumers, and form a group of fixed "Du Baili" consumers in Liuzhou community market.

II. Implementation time of this scheme:

The first stage is from February 16 to March 8;

the second stage is from March 11 to may 1.

3. Market analysis:

1. According to our investigation in the communities where Du Baili chain stores are located and their surrounding communities, the community residents' understanding of Du Baili can be divided into the following categories:

(1) Some consumers clearly know the nature and activities of Du Baili. In the survey, we conducted a survey among some community residents on the topic of "Since you know Du Baili, why don't you choose". A considerable number of community residents reported that their understanding of Du Baili's corporate brand only exists in the concept of "doing beauty", and that other beauty salons on the street can also do it, which is easy to accept.

(2) Some consumers know the name "Du Baili", but because "Du Baili" didn't carry out activities in the community, it lacked good contact and understanding, so some residents don't know what "Du Baili" is and what kind of enterprise it is.

(3) There are still some consumers who don't know Du Baili at all. Due to the lack of implementation and in place of the original cultural packaging strategy of the enterprise, even if beauticians or market developers come to introduce and recommend it, they don't easily believe this consumer place.

The above-mentioned situations show that "Du Baili" has not occupied a strong position in consumers' minds, and the corporate brand position in the residential market is not high.

2. Cause analysis:

(1) "Du Baili" only pays attention to the original retention rate of old customers, and lacks the publicity of community activities and the development of new customers (or potential customers).

(2) "Du Baili" does not effectively apply the cultural packaging of corporate image to the actual customer market positioning in the brand positioning of market customers, and lacks the follow-up and promotion of customer markets.

(3) At present, the competition in the beauty market in Liuzhou is very fierce, and Du Baili lacks a strong publicity of "taste positioning and status positioning" for consumers, which leads to many consumer groups only willing to spend in other beauty salons with low fees, resulting in the biased psychology of "it's all the same, why should I choose expensive?", which makes many consumers tend to choose other options and leads to the loss of customers.

IV. Advantage analysis:

(1) Beauty is a life concept that everyone needs, and the psychological demands of customers have gradually changed the seasonality of the beauty industry.

(2) The old brand image produced by Du Baili's self-employed mode in the past has left a deep impression on a considerable number of consumers in Liuzhou market.

(3) Since "Du Baili" was sublimated into "business model", its popularity has gradually expanded, and its brand has been accepted by consumers.

5. Orientation of corporate publicity for community activities:

1. Packaging of corporate image of Du Baili.

2. Promote "Du Baili" as a beauty institution, and also appeal for the operation plan and objectives of social charity.

3. Packaging positioning of "Du Baili" consumption strategy.

VI. Specific implementation:

Theme: "Du Baili" Good luck to your home-community promotion campaign.

1. Pre-preparation:

(1) Advertising: All customers who go to all chain stores of Du Baili Organization should pay attention from now on and keep the your billing receipt, and Du Baili will have a wonderful show (the customer's name and address should be registered in the community).

time of newspaper publication

media selection: Liuzhou local newspaper and TV station

(2) brochure in place (community)

(3) making "Du Baili Lucky Card"

(4) personnel training

(5) news follow-up report

2. Activity time: 21 _

3. Target public: residents in the communities where the four chain stores of Du Baili are located and living residents in the surrounding communities.

4. Project analysis:

(1) Government departments at all levels attach great importance to the construction of community culture, and officials in charge of the community also need the involvement of enterprises to publicize their achievements. As a beauty enterprise and a charity ambassador for caring for students, Du Baili should have the responsibility to cooperate with government departments in the community to improve the cultural life and quality (love) of community residents.

(2) According to the survey, more than 71% consumers in the beauty industry demand convenience, so they are used to spending in beauty institutions in the community. At the same time, it also directly faces some "Du Baili" consumers who are ignorant of the "Du Baili" information.

5. Action plan:

(1) Du Baili is lucky to come to your home-community cultural performance

(2) Specific contents: (see the annex)

6. Promotion method:

(1) All customers exchange a beautifully made "Du Baili Lucky Card" with a consumption bill of _ _ yuan (see the annex).

(2) Winners and their families who hold the card for the first time will enjoy the discount of _ _ _ on beauty consumption made by Du Baili Company for you within one year after winning the prize. Customers take the "Du Baili Lucky Card" as tickets to participate in the "Du Baili Lucky Come to Your Home" big lottery organized by the enterprise. The lottery time: March 8, and the number of winners (51/community)

(3) The second lottery time: May 1, this time, there will be one first prize, two second prizes and ten third prizes. (prize distribution omitted)

7. Personnel requirements: Enterprise personnel must undergo special training and appear in front of Liuzhou citizens in a neat and uplifting manner, giving people a reliable good image and enhancing people's goodwill towards Du Baili enterprise.

(1) To understand the history and present situation of "Du Baili", the motivation of introducing community cultural packaging and related issues.

(2) Be quite familiar with the products and projects operated by Du Baili, including their functions, usage components, packaging and prices.

(3) Have certain knowledge of health care and basic knowledge of maintenance, health care and prevention.

(4) Give them some training in verbal communication skills and manners.

8. continuity of activities: pay attention to the publicity of enterprises in cooperation with various public welfare undertakings implemented by Liuzhou municipal government.

9. assisting units: municipal women's Federation, municipal activity center for veteran cadres, municipal hope project office, community government agencies, etc.

Community residents' activity plan 4

1. Purpose of the activity:

Through the introduction of masters into the community to teach cooking skills, more people can know and understand Hunan cuisine and improve its popularity. While teaching to cook Hunan cuisine, promote the concept of healthy eating.

II. Organizer: