The reason why the soft text is called soft text is because its subtlety lies in a "soft" word, soft like water can carry the boat, but also can cover the boat. Soft text in our lives is everywhere, at any time can be reflected in our eyes, but we are very difficult to find, this is the soft text of the great place. Do a good job of soft text promotion for enterprises and businesses is not a good way to use the low price of branding, traffic cash. So how to create a soft text that can attract traffic flow? In this regard, there are the following tips can be used as a reference.
1 clever layout of keywords, so that the target users to find us
First of all, it is recommended that when writing the title, must be implanted to contain keywords related to the enterprise brand and products, the more specific the keywords, the more conducive to the user's search discovery.
Generally speaking, the format of the title of the soft text is: content keywords + brand keywords + useful, valuable words worth reading.
Secondly, in the beginning, end and a random paragraph in the middle of the soft text, there should also be relevant keywords appear, try to make the whole soft text keyword occurrence rate of about 5%.
2Content should be firmly close to the hearts of consumers
When writing marketing soft text, not only to pay attention to the layout of the keywords, but also to pinpoint the user's psychology.
Because the key point of the soft text is to grasp the user's psychology, we have to attack the heart of the main, and constantly challenge the user's psychological bottom line, until the breakthrough of the user's psychological defenses, so that the user accepts our soft text.
So, before we write the soft text, we have to touch the user's psychology, you can through market research, user feedback and other channels to obtain the consumer's voice and pain points, and then according to their pain points to put forward the solution, so as to stimulate the consumer's desire to buy.
3 Graphic
Soft text with pictures is as important as a burger with a Coke, pictures are a means to increase the attractiveness of soft text and another way to reflect the content of the article.
According to the survey, from the current reading style of 80, 90, 00 netizens, their preference for graphic reading is far greater than the plain text version.
In the era of fragmented reading, people are accustomed to shallow reading, their reading choices are more inclined to easy, comfortable article layout, the pure text of the soft text to a certain extent will affect the objectivity of the article as a whole, which will lead to readers in the process of reading slowly lose patience to read.
So, the illustrated soft text can bring twice the effect with half the effort, according to the main content of the soft text with the right interesting pictures, will make the soft text content more fascinating.
4Pong celebrity, rub hot
In the new media era of information explosion, enterprises spend a lot of manpower and financial resources to advertise may not necessarily be able to win the word of mouth and attention. Brand promotion needs to learn to take advantage of the situation.
A qualified operator not only has to have good copywriting skills, but also has to have sensitivity to hot spots.
Operators should always pay attention to current hotspots, once the hotspot is found to have the momentum of the spread of the hotspot, we must quickly combined with the hotspot writing and brand associated with the soft text, and through the release of reliable platforms, with the help of hotspot triggering the soft text, so as to achieve twice the result with half the effort of the marketing effect.
5 and user interaction, enhance user stickiness
Interaction is a process of communication between the brand and the user, when you have completed the release of the soft text in the various channels of the new media platform, caused the user's onlookers and discussion, then you have succeeded in the first step.
What enterprises have to do is to retain users through the soft text and user interaction, so that users become your fans continue to pay attention to your content.
Let the user have a sense of participation, or a sense of achievement, so that long-term attention to you, become a loyal fan, the follow-up of other promotional sales work will become very easy.