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Study on Marketing Strategy of Off-season Tourism in Qinhuangdao Analysis of Qinhuangdao Tourism Market

1. Analysis of Qinhuangdao Tourism Market

Hello, in 2111, Qinhuangdao received 7,117,511 domestic tourists and 1,39,111 international tourists, with a total social income of 3,798 million yuan; In 2111, Qinhuangdao received 7.718 million domestic tourists and 1.41 million international tourists, with a total social income of 3.875 billion yuan. I hope I can help you, and I wish you success in your study!

font it depends on where you are going.

if you don't count the travel expenses, 2,111 yuan per person is enough, and you can eat and live well. However, there is something wrong with the tourist season in Qinhuangdao. It should be summer and autumn. Summer is nothing more than going to the seaside, Beidaihe, Nandaihe and Shanhaiguan. Autumn is the time to fatten seafood. The big yellow crab weighs 65-85 Jin, and the small one is cheaper. The better one costs 31 pounds.

from 2111 to 2112, the characteristics of American tourism in Qinhuangdao were its history and culture, and its geographical location and coastal tourism were its pillars. The east-west coastline of Qinhuangdao is 161 kilometers, including Laolongtou, Qinhuangdao Dongshan Bath, Jin Meng Bay Bath, Repulse Bay Bath, Geziwo Park, Tiger Beach Park, Biluota Park, Gold Coast and Blue Ocean World. There are rich tourism resources, profound historical and cultural heritage, and new tourism resources rich in modern information such as Anaya.

2. analysis report of Qinhuangdao tourism market

methods/steps

after arriving at Qinhuangdao railway station, you can store your luggage in a small supermarket in the underground parking lot. Generally, according to the size of your luggage, a 24-inch suitcase needs about 21 yuan and can be stored for one day.

then, you can rent a car by taxi. He will introduce you to the scenic spots in Qinhuangdao, and you can arrange the route with him. Then he will set the price of the chartered car for you according to the agreed route. At that time, we went to the Great Wall on the water, with 41 Great Walls and 41 tunnels. Yansai Lake, 81 (or so) adults and 55 children, including ropeway, the first level, just take a photo outside. The old faucet can take a speedboat with 51 people, and you can drive to the vicinity of the old faucet tower, take a photo and come back. Basically, one day, the fare is 151, and the driver will be responsible for taking you to buy tickets for various scenic spots. Sometimes, he can bargain with you

at the end of the first day, the driver will take you to the station. After packing your luggage, stay where you are, take another taxi by the side of the road and go to Beidaihe to live. They said they lived in Beidaihe and played in Nandaihe. There are all kinds of local homestays, from Monday to Thursday, 121-131 every day, and from Friday to the same day, 181 every day. After the arrangement, you can go to the nearby seaside, usually about 11 minutes. Bring your own swimsuit, water and food and rent a swimming ring near the hotel. When 3 yuan is not limited, it's better not to go to the seaside to buy these things, which are very expensive, or rent a bicycle to go to the farther seaside, and ride it for an hour for 11 yuan.

when you come back in the evening, you can visit the night market in Liu Zhuang. There are many products in the sea, mainly pearls and shellfish, and the rest is basically that. Don, you know I won't buy it. In the evening, you can study the next day's itinerary. Think about it. There is a sand sculpture playground in Nandaihe in the morning. This year, it seems that the South Casino is being renovated, so you can not be fooled. In the afternoon, you can go to the underwater world or play sand sculpture for a day. The price seems to be around 161. Come back the next night, then go to the seaside, and you can go to Tiger Stone Park. You can still rent a car.

On the third day, in view of the fatigue of the previous two days, you can go to the Olympic Park in the morning, free of charge, or at night, and there is a music fountain. Then, go to the pigeon nest and wetland park to watch birds, and then go to the free bathing beach opposite the wildlife park. These scenic spots are all on the same road, and you can get there on the 34 th road.

On the fourth day, in the morning, I went to the wildlife park. Children like this. They can sit in cages and watch animals outside, such as tigers, lions, wolves and bears. In the afternoon, you can go to Ji Fa Sightseeing Park to see tropical plants. Return the next day.

3. Present situation of tourism development in Qinhuangdao

Qinhuangdao is the name of a city. Qinhuangdao is a prefecture-level city in Hebei Province. Qinhuangdao was named after Qin Shihuang. The first emperor swam eastward here and sent people to the sea to find immortals. The tourism industry in Qinhuangdao is very developed in the United States, and there are many tourist attractions, such as the search for immortals under the sea by Qin Shihuang, the first pass in the world, the old dragon head and the dammed lake. You can consider going to see it if you have time.

4. Qinhuangdao Tourism Report

Qinhuangdao is close to Bohai Bay, and its specialties are mainly seafood: iron crab, scallop, sea locust, pike, cuttlefish, hairtail, squid, conch, clam and other shellfish, which are the essence of Bohai Bay seafood products.

Handicrafts include various pearl ornaments: door curtains, necklaces, pearl pendants, shell piles, shell carvings, artificial amber, brick carvings and other handicrafts, all of which have local characteristics. There are also decorations made by local people with flat snails (snails that glow at the bottom of the sea), which are a combination of local specialties and handicrafts.

Qinhuangdao is also home to many local specialties. Such as JD.COM chestnut, Shimen walnut, Shengli, sunflower apple, Changli honey pear, rose grape, Nandasi peach, bitter almond and other dried and fresh fruits. There is a small pear in the local area, which is small and seedless, crisp and sweet, and not greasy. It is a unique local wild fruit tree variety. Besides, there are famous local products, such as Yuan Yu wine, Chun Xue beer, old meat and Beidaihe ham sausage.

when it comes to the seafood in Qinhuangdao, I have to say the grilled prawns there.

Grilled shrimp: it is one of the main dishes in Chinese and western food. The raw material is shrimp from Beidaihe. After careful preparation, supplemented by the right amount of soup. Its shape is vivid, its color is gorgeous and its fragrance is mellow. Because shrimp is big, tender and nutritious, people who travel to Qinhuangdao usually order this dish and are full of praise.

Qinhuangdao is also famous for its various sausages:

Yang Tingzhen and Yang Zhangzi's sausages once made sausages for a German boss Maasazi in Jinan, Shandong. In 1932, Yang Tingzhen participated in the establishment of Shengli sausage shop in Tianjin. In 1941. The Shengli factory store was moved to Beidaihe seaside, and since then, Yang Tingzhen, the son of the sheep, has become a stage name. The finished product has delicious taste, rich sausage flavor, unique taste and long aftertaste. Production unit: Li Sheng Meat Processing Factory, Beidaihe (No.19 Jiannan Road, Beidaihe) Lianpengshan brand ham sausage products are rose-colored, cylindrical, shiny, with good color, fragrance and shape. Production unit: Meat Processing Factory of Beidaihe Commercial Bureau (No.14 Caochang East Road, Beidaihe). The finished Populus euphratica sausage has good taste, good elasticity and fine and continuous shredding. This product was included in China Food Collection in 1999. Manufacturer: Beidaihe Yangjia Changzi Food Co., Ltd. (No.67, Section 6, Caochang Middle Road, Beidaihe)

Although these ham sausages have different brands, they all have the characteristics of Qinhuangdao.

5. Analysis of tourism in Qinhuangdao

Ten development modes of rural tourism in China

1. Rural holiday and leisure type (farmhouse type)

It refers to the development mode of developing tourism activities in villages around towns based on rural ecological landscape, rural culture and farmers, using conditions close to cities and convenient transportation, and taking families as specific reception units. This development model is characterized by less investment, less risk, flexible operation and quick results. To develop this model, we must pay attention to the following aspects: first, we must make good plans to prevent simple duplication of products; The second is to tap the cultural connotation and improve the product grade; The third is to implement industry quality standards and standardize services; Fourth, strengthen farmers' training and improve the quality of employees.

Typical development models include Sanshenghua Township in Jinjiang District, Chengdu, Sichuan, Chongqing Anqu in Shi Niu District, Nanjing, Fu Bao Town in Anji County, Zhejiang Province, Tuanjie Town in Xishan District, Kunming City, Yunnan Province, Jishi Town in Xunhua County, Houchuan Village in McKee Town, Tianshui City, Gansu Province, Chongdugou Village in Luanchuan County, Henan Province, Donggou Village in Shihe Town, Jinzhou District, Dalian City, Liaoning Province, Zhuqing Village in Xiangshui Township, Xiangtan County, Hunan Province, and Chuanfangyu in Jixian County, Tianjin.

Second, relying on scenic spots to develop

refers to separating some service functions of nearby tourist attractions, attracting surrounding farmers to participate in tourism reception and service, and farmers can also provide tourists with tourism commodities and agricultural and sideline products, thus promoting farmers' income and prosperity and the development of surrounding rural areas. This development model must meet the following conditions: first, it must be close to key scenic spots; Second, the number of tourists is large; Third, the surrounding farmers have a sense of tourism and service. To develop this model, we should pay attention to: strengthening the construction of supporting infrastructure to form a certain service function; Cultivate farmers' awareness of tourism and service, and strengthen the organization and guidance of employed farmers.

Typical examples of this development model are Zhouping Township, Zigui County, Hubei Province, Dushi Town, Fangshan District, Beijing, Wangjiang Village, Xinyi City, Guangdong Province, Xie Shi Cun, Wulian County, Shandong Province, Yingshuiqiao Town, zhongwei, Ningxia Hui Autonomous Region, Shuiji Village, Taining County, Fujian Province, Wentang Town, Mingyue Mountain Scenic Area, Yichun City, Jiangxi Province, Nanqiang Village, Boao Town, qionghai city City, Hainan Province, Qiaoshang Township, Huguan County, Shanxi Province, and Dalan Town The conditions for developing this model are: first, living conditions and infrastructure have a certain foundation; Second, tourism resources are unique and attractive. Attention should be paid to this development model: scientific planning should be carried out for small towns to ensure that the implementation of the planning is not out of shape; Based on sustainable development, correctly handle the relationship between resource protection and tourism development; It is necessary to increase investment through multiple channels and improve the infrastructure of small towns; We should proceed from the local reality, give full play to the enthusiasm of farmers to participate in the construction of small towns, and let farmers get tangible benefits.

Typical examples of this development model are Heshun Town, Tengchong County, Yunnan Province, jiangwan town, Wuyuan County, Jiangxi Province, Xizhou Town, Dali Prefecture, Yunnan Province, etc.

Fourthly, the original ecological culture village type

refers to the mode of using the local original ecological village cultural resources, including the uniqueness of local living environment, architecture, songs and dances, giving priority to protection, developing tourism according to local conditions and promoting rural development. This type of development must be that the local villages are authentic and have unique cultural connotations. We should pay attention to this development model: first, do a good job in the tourism development planning of the whole village; The second is to introduce market development mechanism to promote the development of tourism; Third, we should deal with the relationship between protection and development, and emphasize the protection of the local original ecological environment.

Typical examples of this development model are Nanhua Village, Sanshu Town, Kaili City, Guizhou Province, Yangchi Village, Fengkai County, Guangdong Province, Yunshe Village, jiangkou county City, Guizhou Province, Likeng Village, Wuyuan County, Jiangxi Province, Tianlong Village, Tianlong Town, Pingba County, Guizhou Province, etc.

Fifth, relying on ethnic customs

refers to the rural areas in ethnic minority areas, based on unique ethnic customs, vigorously improve infrastructure and tourist reception facilities, guide ethnic minority farmers to participate in tourism development, and promote rural tourism development. This development model must have a certain scale for ethnic minorities; Ethnic customs are unique in charm. This development model should pay attention to: first, seriously tap the customs and habits of local ethnic minorities to enhance their cultural taste and tourist attraction; The second is to guide local minority farmers to participate in tourism reception activities; The third is to improve the local village appearance and infrastructure conditions.

Typical examples of this development model are Hala New Village in Meilisi Daur District, Qiqihar City, Heilongjiang Province, Tuzu Folk Tourism Village in Huzhu County, Qinghai Province, Fishery Village in Heke Township, Tongjiang City, Heilongjiang Province, Hongqi Village in Antu County, Yanbian Prefecture, Jilin Province, Xiborong Village and Hongyan Village in Molidawa Daur Autonomous Banner, Inner Mongolia Autonomous Region.

It refers to the implementation of specialized production and management around a certain characteristic product or industrial chain in villages and towns, relying on the unique advantages of the region. This model needs three basic conditions: historical tradition and natural conditions for producing some characteristic products; Driven by the corresponding industries, the market demand is strong; An organizational form needs to form a scale through industrial clusters. This development model must pay attention to: to be accurate, big and complete is without characteristics; The government can not be offside, absent or misplaced, but should establish a sense of service and avoid excessive intervention in the market; Pay attention to the leading role of demonstration and implement it step by step; Strengthen the integration of agriculture and tourism; Pay attention to marketing and independent innovation, and promote brand with characteristics.

Typical examples of this development model are Huangcheng Village, Yangcheng County, Shanxi Province, Panggezhuang Town, Daxing District, Beijing, Nongke Village, Youai Town, Pixian County, Chengdu, Sichuan Province, Yannanfei Tea Farm Resort, Meixian County, Guangdong Province, Sandu Town, Ningde City, Fujian Province, etc.

seven. Modern rural exhibition

refers to the development mode of guiding the situation, receiving tourists and displaying the image of the new countryside in some economically developed rural areas. This model must be in a well-known rural area with developed economy, convenient transportation. To develop this model, we must pay attention to: first, we must handle the relationship between the development of tourism and the development of other industries; Second, we should actively guide farmers to participate in tourism reception activities.

Typical examples of this development model are Huaxi Village in Jiangyin City, Jiangsu Province and Xingshisi Village in gannan county City, Heilongjiang Province.

VIII. Types of agricultural tourism development

refers to the mode of developing and planning tourism products such as sightseeing, leisure and vacation to meet the needs of tourists and promote the development of rural tourism by making use of the knowledge, interest and participation of agricultural production process. This development model must meet the following conditions: first, it is close to towns and has great potential in the tourism market; Second, convenient transportation and good accessibility; Third, agricultural production is knowledgeable, entertaining and participatory. To develop this model, we must pay attention to: good project creativity and planning; We should seriously investigate and analyze the demand of the tourism market; Prepare a feasibility study report; It is necessary to increase the publicity and promotion of the project.

Typical examples of this development model are Beidaihe Ji Fa Tourist Park in Qinhuangdao City, Hebei Province, Shenlong Ecological Park in Fengxian District, Shanghai, Hongye Modern Agricultural Park in Huludao City, Liaoning Province, Caojing Reservoir Village in Jinshan District, Shanghai, Xintianbing Lake Tourist Park in the 22nd Regiment of Xinjiang Production and Construction Corps, etc.

nine. Eco-environmental demonstration

refers to the rural areas with good eco-environment, which takes the eco-environment as the tourist attraction, develops sightseeing, leisure and holiday tourism products, and promotes the development mode of rural tourism. This development model should have convenient transportation and good infrastructure conditions. This development model should strengthen the protection of the ecological environment and prevent environmental damage and degradation caused by tourism development; It is necessary to cultivate the environmental awareness of tourism development operators and tourists.

Typical examples of this development model are Jiangxiang Village in Changshu City, Jiangsu Province, Shitang Road Village in Miyun County, Beijing, shaping town in Dianjiang County, Yanfeng Town in Meilan District, Haikou City, Hainan Province, Tengtou Village in Xiaowangmiao Town, Fenghua City, Zhejiang Province, Huangxing Town in Changsha County, Hunan Province, Luozheng Village in Minle Town, Beiliu City, Guangxi Zhuang Autonomous Region, etc.

X. Red tourism combination

It refers to the development of red tourism with red tourism resources. This development model must be carried out in villages with high visibility and rich revolutionary sites and relics.