Summer Solstice is the twenty-four seasons of the summer solstice, the summer solstice, means that the weather is about to get hotter and hotter, and sultry heat, because at this time the sun's direct position on the ground to reach the northernmost point of the year, but the summer solstice has a beautiful publicity posters, the following is the summer solstice creative publicity posters that I have organized for all of us, I hope you'll like it!

Summer solstice creative publicity poster design

Summer solstice creative classic poster design

Description of the summer solstice poem

Description of the summer solstice poem: summer solstice after the rain

(Song) Su Zhe

The sky is not poor, drought even rain is always to.

Wheat is dry in the spring, and the harvest is dry in the summer.

Without two rains in a year, the granary really cannot be sustained.

I am poor and I am poor, but the sky gives to me when I am full.

Fifteen years after I took the money, I have a field in Yingchuan Suixi

It is not enough to plow the land, but I am ashamed of my share of the harvest.

Yes, I'm sure you'll be able to find a way to get your hands on some of these things.

They have not realized the will of heaven.

Summer Solstice Poems:

(Tang)Bai Juyi

There are no morning and evening meals, and there are no ambrosia funds.

So, he sought to get his own salary and oa to the capital.

This is the first time I've been to the capital, and I'm not sure if I'm going to be able to make it to the capital.

They are the first to be able to do so in the winter, and the second in the spring.

Summer solstice is a time when the yin is born, and the sunset is a little late.

The night is long, and I am the first to know.

It's a long way to the countryside, but I can't follow my dreams.

The cicadas are singing on the branches of the acacia blossoms.

Poetry describing the summer solstice: summer solstice in Hengyang County Zhai Shu Huai

(Tang) Linghu Chu

One came to the river city guards, seven see the river moon round.

It is the first time that I came to Jiangcheng to guard the city, and the moon is full in the river in seven days.

It's not easy for me to visit the city, but I've been sleeping there for a long time.

The new festival will come again, and all the old friends will donate.

When will the gate of heaven be opened and the sky be raised?

Summer Solstice Poems:Summer Solstice Day and the Imperial College of Science and Technology will be Baozhen two songs

(Song) Chen Heyi

Ming wave shadow thousands of willows, Konya towards the ten thousand lotus.

The newness of things makes me feel the change of seasons, and the certainty of the scenery makes me realize that there is a lot of scenery.

Swimming fish gather in the pavilion's shadow, and the mirror surface scatters the eddies.

The lake is not far away, but the rain is a straw raincoat.

Suddenly, I saw the birds with arrows and sighed three times.

Summer solstice poem: summer solstice day and too school with the same house will Baochen two

(Song) Chen and Yi

Micro-government valve read, three assignments on the pool poem.

The forest is dense and the summer is deep, and I look up at the sky.

This is the first time I've seen a poem written on a pool, and I'm not sure if it's a good idea to write it.

The rain comes at night, and the birds are late in the day.

The breeze doesn't move the apples, and the color of the water moves.

There is a battle in front of the door, and it's not worth the grief.

When I want to go home, I can't, but there are many orioles at sunset.

Summer Solstice Poetry:Summer Solstice Summer Pool

(Tang) Wei Yingwu

The day sundial has been cloudy, the night leak since this long.

Before I was taught to govern, I was worried that I would be cold.

There is much time in the public sector, and the farmers are a bit busy in this month.

It's a good thing I'm living in the fields, because I can't stand the heat.

It is the first time I've ever been to a place like this, and I've never been to a place like this before.

The door is closed, and the trees are tall.

The green peony still contains powder, and the round lotus is beginning to spread its fragrance.

Cold Dew Poster Copy Review

Cold Dew Cold Dew quietly arrived, blowing a cold wind, many industries also follow the trend of hanging up the cold dew sign. The following is a collection of some 2020 cold dew festival of each brand's momentum of copywriting posters, take a look together.

1. the United States refrigerator: cicada noise autumn branch acacia leaves yellow, pomegranate incense old worry frost. 2. layer forests are dyed autumn thick, stacked green and gold gradual into the winter trend of the mirror gradient color, to explore the color of the magnificent variation. 3. McDonald's: condensation frost, wet clothes, warm chicken porridge, autumn fill busy ~ 4. Haier: cold dew to, autumn is thick, cool, remember there is still me. 5. Pan Pan food: you in the north of the darkness of the night in the wrapped in cotton robes, I am in the south of the sunshine dewy. 6. Jiang Xiaobai: go out, only to know the day cold; open chat, Fang know the warmth. 7. Bacchus: dew a few frost, sweet heart warm. 8. Haier Home Appliances: curls of wind, bleak cold dew zero. 9. NANFU: dew condensation, energy gathering. 10. Xiaoming students: the cooler the day, the more gluttonous mouth ~ I'm not going to tell you that persimmon tree dew, but also sweet oh! 11. 360 Security Guard: Dew has been cold, will be frost. 12. Townsend Yipin: evening in the leaf cracks blowing, thin daylight rolled up a layer of sweet frost. 13. Huadi: day cold dew heavy, grass and trees are rusty. 14. Zhihu: the end of the autumn season, your autumn fat stick enough? 15. Mengniu: the weather is getting cooler, the chrysanthemums of the cold dew fragrance. 16. China Mobile: wind light dew heavy autumn thick, move the network to send the joy of love ~ 17. Wanglaoji. Wanglaoji: the days are getting cooler and cooler, with you waiting for the late autumn time. 18. Bacchus: dew a few frost, sweet heart warm. 19. Tongcheng Tourism: dew cold, will be condensed also. 20. Gadobao: rusty tung leaves, the moon white dew early group drip leaching clear light full, fluorescent brilliant color cold. 21. Durex: want to wear a windbreaker with you, blowing the cool wind. 22. Chow Tai Sang Jewelry: love long and thick, the cold dew has arrived. 23. Vanke Real Estate: The geese are coming, the birds are clams in the water, and the chrysanthemums are yellow. 24.Tencent Computer Butler: Autumn is high, the sky is high and the sea is wide. The mind is delicate and free to dance.25. Kiakia: Kiakia Cold Dew Autumn is Thick ~ Herb Xiao Xiao Xiao Kiakia Cold Dew, Chrysanthemum Yellow Crab Fertilizer Autumn is Thick.26. Bakelite Antelope: All memories are extraordinary, endless thoughts flow far away.27. Wuliangye: The sky is high and day is warm at night and the chrysanthemums have a strong aroma of yellow Hua Kiakia.28. Luhua Group: Don't think of the high place not being able to get cold and savor the dew condensation and the aroma of thousands of households.29. Three Squirrels: The turn of the eye comes to the cold dew and persimmons have a red skin. It is true that when it is cold, I want to eat especially. 30. Sohu: I believe that when the cold dew, there will be a new flower blossom. This is the happiness of keeping enthusiasm for new things! 31. Gome: autumn light cohesion dew thick, the cold air gradually cold praise golden autumn. 32. Wu Fang Zhai: Hua Lu condensation cold, autumn night gradually full. 33. Celebrity condoms: dew cold, appropriate to add the "clothes". 34. too food: dew from the cold tonight, the heart to always warm. 35. sincere food: the day is getting cooler, the dew gradually The heart is still warm. True in, warm still~

July is coming, the second half of 2023 began. As with the first half of the year, there are many marketing nodes in the second half that you can't miss. The weather is still hot, the marketing boom is increasing day by day. Marketing friends, take a look at the small faction for you to organize the July marketing calendar!

(1) Borrowed elements and direction

Elements: love the party, pay tribute

Poster color: red

Direction: The founding of the party festival is a more serious holiday. The theme of the festival is "Red, Love Party, Honor Party". It inherits the red spirit and shows the patriotic spirit of the brand. In the marketing process of the July 1 Party Day, the main practice is to combine the brand concept with the great red spirit of the Chinese ****anufacturing party, and at the same time pay homage to the party and publicize the brand concept.

(2) pay attention to the situation.

Holiday marketing, to master the situation, do not involve sensitive content. The party logo and other elements also need to be used properly, and relatively solemn, can not be suspected of flirting.

(3) reference case

A. Haier Strauss "with the party, live a good life, it will follow"

Haier Strauss water purifier in the 2015 founding of the party day to play the "with the party, a better life naturally come" slogan, "with the party, a better life naturally come".

Haier Strauss water purifier in the 2015 party day, the slogan of "follow the party, the good life naturally come", and highlights the "good" and "water", in-depth fit their own product characteristics: production of good water.

B. Pure Jane "Keeping the Chinese dream intact, not forgetting the heart of a child"

The marketing strategy of the brand "Pure Jane" is "Chinese dream" and "Pure Jane". Pure" marketing strategy is "Chinese dream" and "pure", not only cater to the theme of the "Chinese dream", but also in line with the buzzword "not forgetting the original heart", and the brand name resonance. It is an example to be followed.

C. Dongfeng Fengxing Jingyi X5, "Never change your mind, always pursue your dream"

On the occasion of the 97th anniversary of the founding of the Party, the popular Dongfeng Jingyi X5 has come up with the slogan "Keeping your mind at the same time, so that your dream will never die".

(1) Borrowing elements and direction

Elements: kissing, romance, sweetness, expression of love

Poster color: pink and other warm colors

Direction: You can use the lyrics of the song, movie clips, cartoon images and other marketing. About "Kiss".

(2) Pay attention to the situation.

Marketing should pay attention to the scale, do not become vulgar, to "love and warmth" as the main, to show the brand's humanistic care.

(3) Reference Case

A. Jasper

Today is International Kissing Day. How do you plan to kiss?

International Kissing Day, Jasper used some familiar lyrics for promotion. From Mayday's "Long Live Love" to Chang Chen's "Give Me a Kiss" with a heart shape, International Kissing Day will be marketed as a point related to love and intimacy.

B.MMT

It is said that kissing for one minute burns about 2 to 3 kilocalories. Don't say you weren't given an excuse, girls who clamor for weight loss.

This is the poster for MMT on International Kissing Day 2015. It features two anime characters kissing, a pink background, and a "Kissing burns calories" factoid, which is extremely funny.

C. Haier Group

Kiss is a potent medicine for love, and Haier appliances are a potent medicine for life.

Haier's home appliances are interactive posters for couples, with the slogan "Everything is a healing system". Haier home appliances take advantage of the "healing" properties of kiss, combined with the brand itself, to show the public that Haier home appliances are also "life's potent medicine", and kiss as "healing". The Haier home appliances are also "life's special medicine" and "healing" like kiss.

D. Every Harvest

The marketing point of Haier is "digestion", and helping digestion is the function of Haier's products. On International Kissing Day, every benefit is marketed on the basis that kissing is good for digestion and calorie consumption. At the same time, "Daily Kiss" means love is around every day, and "Daily Plus" means health every day.

(1) Borrowing elements and directions

Elements: navigation, ocean, nature

Poster color: blue

In honor of the great navigator Zheng He, China has designated July 11 as China's Navigation Day. On this day, you can incorporate marine science and marine conservation into your brand by giving knowledge talks, thus shaping your brand image.

(2) Pay attention to the situation.

The marketing tone can be set as "protect nature, protect the ocean" and so on. The marketing should pay attention to the use of color and combine it with the brand characteristics. The main target industries are tourism and fisheries.

(3)Reference

In 2020, "China's Maritime Day", Buick Enclave S has a slogan "Riding the wind and waves is better than riding the wind and waves". In the poster, the car is traveling on the sea, the waves are rough on both sides, and the Buick Enclave S is riding on the wind and waves.

"Wind and waves" is not only the waves in the poster, but also the difficulties and obstacles in life. "It shows the brand's determination to go forward and overcome the difficulties.

B. Tissot - Tissot

Tissot's slogan for China's Maritime Day 2020 is: New Silk Road on the Sea, led by the wrist. The poster uses the ocean waves as the background and puts its own product "wristwatch" on the waves.

The word "wrist" in the tagline indicates that the product is a "wristwatch", while the word "core" indicates that the brand's wristwatches have a competitive advantage in the form of an excellent "core".

C. Bernard Tianchun

2018 "China's Maritime Day", Bernard Tianchun played the slogan "the sea, the courage to go forward". The poster has a picture of two dogs sailing, combining the characteristics of "sailing" and the brand's own pet food industry.

(1) Borrowing elements and direction

Elements: health and care

(2) Attention to the situation.

(3)Reference cases

A.ofo*** enjoy bicycle

B.Want Want

C.Migu animation

World Hepatitis Day 2021, Migu do marketing in the form of knowledge posters, calling everyone to forward together, love and care for the liver. The first step in the process is to make sure that you have a good understanding of how to use the Internet to help you.

(1) Borrow elements and direction

Elements: graduation, youth, graduation travel, summer travel

Direction: you can do a variety of online or offline promotions, summer activities, summer travel and so on. For students during the summer vacation. Graduation season marketing focuses on "youth, farewell, encouragement" and so on.

The theme can also be compared to marketing before and after graduation.

(2)Attention to the momentum

There is no limit to the target industry, according to their own brand free to give free play to the imagination, the summer vacation and graduation season to do interesting.

(3) Reference cases

a. SF

SF uses a "graduation ticket" to pack the memories of college students.

In the 2020 graduation season, SF chose to cooperate with School Fruit to publicize the SF graduation mail campaign with the theme of "SF Graduation Mail, Give Memories a Ticket", which helped to increase business growth and brand awareness.

b.Weilong

Graduated to know, the taste of school, more addictive than spicy noodles.

During the graduation season, Weilong adopted the point of "nostalgia for the student days after graduation" for marketing, and finally made an analogy between "chili fries" and "the taste of school" to highlight the fact that "chili fries" are very addictive to people. Finally, the analogy between "spicy noodles" and "the taste of school" is made, thus highlighting the addictive character of Weilong's spicy noodles.

c.Coca-Cola×Renren

(1)Elements and direction

Elements: food, foodies

Direction: the food festival is mainly targeting all kinds of food brands, restaurants, etc., and various kinds of promotions can be carried out in accordance with the food festival, such as 70% off, launching the 7.7 yuan, 77 yuan set menu, etc.

These promotions can be carried out in accordance with the food festival, and the direction of the festival can be carried out in accordance with the food festival.

(2) take advantage of the situation to note

Do promotions at the same time, to ensure product quality, long-term development; at the same time pay attention to innovation, and various types of shopping festivals to make a distinction.

(3) Reference cases

a. Dot Dudu

Dot Dudu's marketing point in 7-17 is "discount", indicating that the whole day all single 7.7% discount, with the help of the food festival to do promotional activities to marketing.

b.Golden Dragon Fish

Food is the key to a successful life.

Goldfish "7-17" marketing posters, is a person enjoying the image of food, and the "fish" in the dinner plate and "goldfish" of the "fish" in line with the "fish". The "fish" on the plate also echoes the "fish" in "Golden Dragon Fish". At the same time, the fish is also a delicacy, indicating that the Dragonfish can cook the delicacy, and the marketing is vivid.

(1)Elements and directions

Elements: summer, traditional culture, health

Directions: Almost all industries, especially the arts and culture industry, according to the seasonal characteristics of the festival to a wave of knowledge of the festival, health care, etc. Introduction.

(2) reference case

a. Kunlun Mountain Snow Mountain Mineral Water

Small summer, the daily heat of three points, the summer gods, non-small Kun and watermelon.

Kunlun Mountain Xueshan mineral water in the summer marketing poster will be half of the watermelon creative painting, made a swimming pool, while the mineral water is like a person in the watermelon swimming pool swimming, together with the blue sky and white clouds and volleyball, full of summer flavor.

b. The United States

The wind and the insects are singing in the summer days, the heart of the good since the cool.

Midea's brand marketing in the summer is to build a cozy afternoon: lying on a mat reading, listening to music, eating watermelon and drinks while blowing air conditioning. The focus of the marketing lies in blowing air conditioning, air conditioning is one of the main products of the brand of the United States, open the air conditioning, you can have a cool summer.

c.Palm born grain

Ink style festival poster, applauding and encouraging for the good things.

Palm Grain often publishes posters on the day of the 24 solar terms to bless the earth and remind people of the customs they need to pay attention to during the different solar terms.

(1)Elements and direction

Elements: summer, health

Direction: July 23 is the 24 solar terms in the summer, Chinese people have the custom of drinking ambrosia tea, sun ginger, burning ambrosia incense, drinking goat soup, and after the summer, the weather will be more and more hot and scorching. The summer marketing approach can be referred to the small summer, to prevent summer heat, the festival of health as the starting point.

(2) Reference cases

a. Mecanical

"Big" battle summer is not afraid of the sun, "summer" in your small comfortable.

Megaman's summer marketing poster depicts a girl surfing on the beach against the backdrop of the blue ocean. While creating a summer beach life, it highlights its own product, sunscreen. Summer is not afraid of the sun, as long as you use sunscreen, you can have your own little freedom.

b.Chia-chia

Da heat - no wind and flickering day summer, Chia-chia has learned to sing the branches.

The poster design for the summer marketing campaign features two mockingbirds, while the word "Qia" in the tagline echoes the brand itself. The poster design features two robins as the main characters, while the word "chai" in the slogan echoes the brand itself.

c.McDonald's

Every year, McDonald's launches a summer peripheral on the day of the summer. 2021, McDonald's invites fashion brand Randomevent to design and customize the "McDonald's Day of the Big Potato Limited 100% Series" peripheral, peripheral containing T-shirts, hats, folding chairs, picnic mats, has been limited online. The peripherals, including T-shirts, hats, folding chairs and picnic mats, have been put on sale in limited quantities online, adding funky colors to the summer.

July is a month of festivals, from the Party Day to China's Maritime Day to the little summer festival.

Different festivals, according to the different focus to marketing: the Party Festival need to solemn tribute; kissing Festival need to romantic intimacy, the big and small summer need to summer health? Selected for their own industry to market the holiday, in order to get twice the result with half the effort.

July is coming, remember these marketing nodes, may be able to make your marketing become a bright landscape!

Title image from Unsplash, based on CC0 protocol

Related Questions and Answers:1983 lunar calendar June-July calendar table?

The calendar table for June through July of the 1983 lunar calendar. It is counted from the first day of the month of Heihai,followed by the second day of the month of Gengzi. Xin ugly first three, non Yin first four, dec Mao first five, A Chen first six, B Si first seven. The eighth day of the third month. Ding Wei, the first nine. Wushen ten. You eleven. Gengxu twelve. Xinhai thirteen. Nonoko fourteen. Dec. 15, A c. 16. B Mao seventeen. C Chen eighteen. Ting Si 19. Ewu 20. Fifth twenty-one. Geng Shen twenty-two. Xinyou twenty-three. Nixu twenty-four, Kuihai twenty-five. Azi twenty-six. Bj?rn twenty-seven. Cj?rn twenty-eight. Ding Mao twenty-nine. E Chen thirty.

Related Q&A:What are the major marketing events in June? What can be planned?

Marketing event or activity planning, to "master out of the name", and then take advantage of the situation to promote or do brand publicity, June event marketing node can be from two aspects of planning:

First, is the history of the time period in the occurrence of the more influential historical events, need to pay attention to is to be with you! The first is the history of this time period in the more influential historical events, need to pay attention to is to be with your planning products or services have relevance. For example, you are selling CDs, you can do a tribute to the theme of the world's two rock stars (one is the international superstar Michael Jackson died on June 25, 2009, the other is the Asian superstar BEYOND band singer Wong Ka Kui, was in June 30, 1993 unfortunately passed away) can design some interactive activities, such as the favorite idol which song, etc., so that the fans to participate, and then design The first is to make sure that you have a good idea of what you're getting into, and that you have a good idea of what you're getting into.

Second, is the June general international and China-specific festivals, such as June 1 Children's Day, 6.18 year promotion. Combined with the theme of the festival, do some related activities planning.

Send a copy of my previous to the team operated by the activity schedule for your reference:

The above is a simple promotional activities throughout the year node table, each industry products are not the same, so the theme of the marketing is different, but the node of the time can be borrowed.

About the event planning details, there is an opportunity to do a special share. You can also pay attention to my headline private message exchange.