Starting a business catering should be how to do

Starting a business catering should be how to do, entrepreneurship is not an easy thing to do, and with the development of society, the development of the catering industry has always been visible, so there are a lot of entrepreneurs who want to engage in the food and beverage industry entrepreneurs, the following look at the start of a business catering should be how to do and related information.

Starting a business catering should be how to do 1

First, catering entrepreneurship should be how to get started correctly?

1, to start small, step by step to do

Especially for the novice catering business, as well as limited funds for entrepreneurs, a big just increase the risk of catering business. It is recommended that the novice can focus on some standardized operation, start operation is simple and does not require a lot of manpower Chinese fast food, snack bar.

Accumulated to a certain experience, and then consider bigger and stronger. For the novice, it is more recommended that some of the investment is not large, distinctive, green and healthy, national chain of franchise brands like the Fajr baking brand.

2, want good business, do not ignore the problem of site selection

Undoubtedly, the store should try to choose in the place of high traffic. For example, every store of KFC is a very busy location, and Zhengxin Chicken Fillet, which is suitable for ordinary people to start their own business, a closer look will reveal that every store is at the intersection, pedestrian street and other locations with high traffic.

However, the store site selection should also be combined with their own actual situation, after all, the price of a good location are not cheap, and catering entrepreneurship can not just spend the money on rice paper, but also take into account the later operation.

3, the opening of the popularity of the business will make the business better and better

There are many ways to gather popularity, such as: flyers, discounts, tasting, etc., we must know that the better the popularity of the restaurant, the easier it will be to stimulate the mass of the public's herd mentality, which in turn attracts more consumers to patronize.

When the restaurant has a steady stream of customers, the next step to do is to retain customers, the formation of repeated consumption. For example, the use of loyalty cards or vouchers.

And can be combined with the popular self media jitter, micro letter public number and other ways to promote the store, to attract more young consumers. If this group can be triggered to share in the circle of friends, it directly saves a large amount of advertising costs, and also achieves a 200% publicity effect.

Second, how do ordinary people run a good restaurant?

1, to be clean - whether it is the chef, waiter, or countertops, plates, tables ...... should be wiped clean. Even if your decoration is average, as long as your flavor is good and the store is clean and tidy, you can still attract a large number of consumers into the store.

2, fresh - such as some vegetables and other ingredients, almost can not see the kind of put a while to appear dry and dry feeling.

3, stable - mainly divided into two aspects: 1, business hours are stable, do not think of their own business is very casual, three days fishing two days sunshine net; 2, taste stability, so as to cultivate repeat customers, prompting customers to repeat consumption.

Third, summed up:

Ordinary people want to catering business, you can open a small and exquisite differentiated catering store, the store has a story, the products are authentic and distinctive, to meet the personalized needs of the surrounding population, it is the core competitiveness of this small store.

What should be done to start a catering business 2

The first point: the location of the store

Many people choose the site is very casual, by feel. Think it is a place to open a store. This is a big mistake, we must choose a place with a large flow of people, for some of the transfer of the store, be sure to go to the personal squatting point. Look at them every day at noon and night how many customers go in to consume. Daily turnover, only the right location, there will be people flow. The flow of people is an important guarantee of turnover.

The second point: the negotiation of the rent

First, go to inquire about how much the landlord wants to transfer fees, to give a price you think is reasonable. You can find a few friends to go and negotiate with the landlord, each friend's 'bid is lower than your bid. In this way, the landlord's psychological expectations of the price will be much lower. It's better for you to keep the price down and save on rent.

Good location contract signed the longer the better. Because some landlords look at your store business is good if you will increase the rent. To avoid this situation. It is best to sign a long-term contract, the time recommended is more than four years.

The third point: store decoration

Shop decoration is also very important. It is essential to provide a hygienic, clean, comfortable and good dining environment for the customer, which determines whether he will want to patronize your store again or not. Imagine if you were a customer, would you want to go to a dirty place?

The fourth point: the learning of technology

Want to make the store's business is booming, the taste of the food is very important. This determines whether your store can continue to live, is the top priority. Poor taste is not survive, the taste of the general store business is also general, the taste of the good that the store's business is of course hot.

There are two ways to learn technology.

The first, their own fumble, their own fumble risk is relatively large. Because there is no experience, the fumbling time is very long, you make the taste of the dishes have not been tested by customers! Taste can not meet the requirements of customers. With this technology, the risk of opening a store is very big.

The second, to learn from others, others generally do not tell you the core secrets. Just tell you a recipe or let you buy a recipe, after teaching, it does not matter, the problem even people can not find, there is no after-sales service. The risk is not small.

Fifth point: the recruitment of staff

Good staff is very important to the business of the store. Store employees affect the quality of service and customer experience in your store. Try not to lose old employees. If they leave, analyze if it's your problem. Imagine if you can't keep employees in your store and always recruit new people, this is not good for the business of the store. Build a good relationship with the employees in your store so that they can work better for the store.

Expanded

Catering, is through the immediate processing and production, commercial sales and service labor in one, to the consumer specializing in the provision of a variety of alcoholic beverages, food, places of consumption and facilities for the production and operation of food industry.

There are two main concepts of catering: one is food and drink, and the other refers to the industry or organization that provides food and drink to meet the dietary needs of diners, so as to obtain the corresponding service income. Due to the different eating habits and tastes of different people in different regions and cultures, catering around the world shows diverse characteristics.

For catering enterprises, the importance of brand power is self-evident. The competition in the catering market will finally be the competition between brands, who has a stronger brand power, who can have a broader market, brand power has become the key to the catering enterprises to compete in the market.

Brand power is also the most critical factor in attracting consumers, with people's dining environment, experience, service and other aspects of the requirements of the higher and higher, many people like to choose to some of the fame, brand loud restaurant dining. Because both can enjoy a good dining experience, but also very dignified, but also eat at ease. The reason why some catering companies have been able to achieve success, in addition to the product power is very strong, brand power can be called the key consumer elements.

Starting a catering business should be how to do 3

Misunderstanding one, the product only to do what they like, do not do what the market likes. Products are good to eat, not you a person said, not others said, but the market said, do catering must do product testing, to figure out your product is just a small part of the people like, or the majority of people like; just a short period of time is more fire, or many years will not be out of date, to meet the two points, you this product is considered to have the initial competitiveness!

Misunderstanding two, keep store. Just want to invest do not want to invest, start a catering, the highest efficiency, the lowest cost model is to keep their own store, only then, the store's products and services can be found in a timely manner, deal with immediately. And their own store can also be for the future expansion, open branch.

Accumulated development experience. If you just want to hire a professional manager to take care of, their own when the hands of the cabinet, then, once the store on the product and service problems, even the real situation you can not grasp, not to mention how to solve the problem. In the end, even how they die do not know.

Misunderstanding three, site selection is only cheap, do not choose the right. Site selection is to choose the flow, different flow corresponds to different prices, in your budget range to choose the flow of the largest, not the cheapest, cheap means that the flow of people is small, the surrounding supporting immature, if you want to figure out the cheap, choose such a location, it is likely that not yet begun to operate on the end.

And after selecting the location, you should also pay attention not to step on two pits, the first pit is that this store must be able to do the license, you can do catering; the second pit is that you must sign with the landlord himself, do not be unscrupulous intermediary or second-hand landlord deceived. It is recommended that the contract period should not be less than three years, once the operation is good, can avoid the landlord sitting on the ground, you can ensure that you stabilize the money.

Misunderstanding four, pre-investment, only consider the effect, do not consider the cost. Many people will not be very rational first time entrepreneurs, they want to decorate and design according to their own vision, to present their ideal store effect, and equipment and furniture want to buy new, the result is that the investment budget overruns, the recovery cycle is too long.

You have to know, 80% of the investment in food and beverage are in the early stage, once the operation is not good will be blood money. It is recommended that the effect on the decoration on the line, do not over pursue the details. Equipment and furniture can be considered to buy second-hand, more money for the subsequent market cultivation and staff incentives.

Misunderstanding five, only know how to market and do not know how to operate. A lot of net red restaurant opening spend a lot of money on hype, but often open for a period of time on the door, not more than two years on the cool, and such marketing is likely to be suicidal marketing, just opened to attract so many customers.

Once your products and services are not good, the more customers come, the more damage to your brand. If the pre-marketing offers are too strong, it is likely to attract are wool party, jacked once will not come back. Catering is not to do a day's business, can not directly seek a moment of fire, but to do sustained business.