The WeChat public platform officially launched the "WeChat small store" function. It is based on WeChat Pay, including the functions of adding commodities, commodity management, order management, shelf management, rights, etc. Developers can use the interface to add commodities in bulk and quickly open the store. Public numbers that have accessed WeChat Pay can apply for opening the WeChat small store function in the service center. Specific opening conditions and processes are as follows:

1. Opening conditions

As long as the enterprise is already a service number certified by WeChat, you can apply for self-service. Merchants only need to log on to the WeChat public platform web version, enter the " Service Center ", you can see the " WeChat small store " entrance, click " Details ", in accordance with the operating instructions can apply for the opening.

2. Opening process

The public can complete the WeChat store through the following five steps. Users with development capability can realize more flexible functions based on the interface.

The first step: add goods

Select the category

Then follow the guidelines to fill in the basic information of the goods, including the name of the product, the picture of the product, the shipping cost, the inventory, the details of the description and so on.

Step 2: Commodity Management

1. Commodity Grouping Management: You can set up different groupings to manage the commodities, and the groupings can be used to populate the shelves with commodities.

2. Commodity up and down shelves: you can quickly up and down shelves of commodities.

Step 3: Shelf Management

Definition of Shelf: a template used by the merchant to carry merchandise, each shelf is made up of different controls.

After selecting the shelf, the merchant can add the goods inside the group management to the shelf.

Publish the shelf; click Publish to publish the edited shelf, and then copy the link, which can be populated in the custom menu or in the product message.

Step 4: Small Store Overview

You can view all the data information of the small store: number of orders, turnover and so on.

Step 5: Order Management

An order will be generated when the user pays successfully, and the merchant can query the order and ship it.

3, the difference between micro letter store and micro store

WeChat store is based on WeChat public platform to create a native e-commerce model, which is directly developed and operated by WeChat. And micro store is its use of the micro letter platform to realize the user free of charge on the cell phone store sales of third-party software.