According to one of the developers, MTR Corporation Limited (now known as MTR Corporation Limited), Elements is divided into five zones themed on the five Chinese elements of gold, wood, water, fire and earth, with a mix of tenants that includes world-famous brand name stores, apparel stores, beauty stores, eateries, and recreational facilities, and also eight duplex retail outlets and eight duplex eateries that are interlinked on the first and second floors. The podium also features a 700,000-square-foot park with multiple irregular skylights illuminating the mall's atrium. In terms of store mix, 50% are fashion, 30% are restaurants, 10% are entertainment and 10% are other retail outlets.
Golden Metal
This themed area is lined with high-end stores and features the largest atrium in the mall. There are several escalators near the atrium to Universal Trade Plaza. In addition, the area includes five duplex retail outlets on the first and second floors, each with its own staircase, including Versace, Lanvin, Escada, Mulberry and Tiffany & Co. The rooftop Performing Arts Plaza also features eight duplex eateries. Other stores in the area include HMV, Gucci, Cartier, BALS Tokyo Home Store and Fendi. In addition, there is a store reservation area at the base of Universal Trade Plaza, which is the second phase of the mall, with a total of ***100,000 square feet, ***with 20 stores, and was partially opened on November 1st.
Wood Wood
The themed area features fashion, beauty and cosmetics stores, including the 33,000-square-foot ThreeSixty supermarket, The Body Shop, Anna Sui, Mannings and other outlets, and it also has a green garden area, mainly for amusement rides. There is only one escalator in the area to and from the first and second floors. The wooden area, like the earth area, does not have an atrium and only has a mall walkway. The designers of the mall also deliberately used wood for the sculptures and seats in the area, and even the eateries in the area also use wood as the main theme. In addition, visitors can access the MTR Tung Chung Line Kowloon Station, the bus terminus and the Jordan Road footbridge from the area.
Water Water
The themed area is home to a number of mid-to-high-end fashion and jewelry stores, including A/X Armani Exchange, Anteprima, DIESEL for jeans, AGATHA jewelry and M.A.C. The developer has also deliberately designed the two "water" areas to be more accessible to visitors. The developer has deliberately placed the two major "fast fashion" brands (Zara and H&M) next to each other in the same themed area. In addition, the mall features a food court on the first floor with several Chinese and Thai restaurants, and a 13,000-square-foot premium Cantonese restaurant, Lei Yuen Restaurant, on the second floor. The ten metal water jets in the atrium of the Water Zone will continuously flow water and become a special attraction of the mall. In addition, visitors can enter and exit the MTR Airport Express Kowloon Station at the site.
Fire Fire
This themed area is characterized by its fire-red fa?ade, in addition to the corridor leading to the King's Landing and the Yeung Yat Chuen, which offers a view of the West Kowloon Civic and Arts District, Victoria Harbour and Jordan. The themed area features a number of cafes and coffee shops, including Starbucks, Haagen Dazs and caffe HABITU, some of which offer views of the mall's ice skating rink. The area is also home to a number of famous stores that are making their debut in Hong Kong, including Kura Chika, Metro Books, a large bookstore from the Philippines, and sports brand FILA. In addition, there is a transit bus stop and a lift entrance to the Arc de Triomphe podium atop Union Square. The Grand Cinema, a 100,000-square-foot joint venture between Chau Lee Films and Shaw Brothers, opened in October 2007, offering a 1,600-seat theater with 12 theaters and a video game area. In addition, visitors can walk to and from Tsim Sha Tsui and Jordan at the main entrance.
Earth Earth
This themed area is the smallest in the mall. There is a men's street, including Onitsuka Tiger and Lucky Band Jeans, which are making their debut in Hong Kong. Other stores include dunhill, Cerruti 1881, LANCEL and Brooks Brothers, and there are also Fung Chak Electricals and Broadway electrical stores.
Transportation
The mall is located above the MTR Kowloon Station, so there are stations for the Tung Chung Line and Airport Express to Hong Kong Island, Tung Chung, Hong Kong International Airport and AsiaWorld-Expo. Meanwhile, the Austin Station of the Kowloon Southern Link is currently under construction to the east of the mall, and the West Kowloon Station of the planned Guangzhou-Shenzhen-Hong Kong Express Rail Link is also proposed to be located to the east of the mall.
The Kowloon Station has a public ****transportation interchange, with the Jordan (Wui Cheung Road) Bus Terminus and the Western Harbour Crossing Bus Terminus in the vicinity, and is served by a number of bus and minibus routes. The free shuttle buses operated by Elements have ceased to operate since March 1, 2008.