In today's brand marketing, there is no VI, which means that for a modern enterprise, its image will be submerged in the sea of business, making people confused; It means that it is a soulless money-making machine; It means that its products and services have no personality and consumers have no attachment to them; It means that the team collapses and morale is low.
I.6 Instructions for Entrepreneurs
A mature entrepreneur should clearly realize that VI design is by no means dispensable or just whitewashing and decorating the facade for enterprises; The significance of enterprise VI lies in transforming the enterprise concept in written form into a visual symbol system that is easy to be recognized, remembered and accepted by people. At the moment when the image is positioned in the eyes of the society and the public, it is not an opportunity for you to show your personal artistic taste in front of your subordinates or to decide the corporate image based on your personal likes and dislikes.
Second, the brand positioning:
Brand quality: cultural orientation, value orientation and emotional orientation;
Brand reputation; Grade positioning, grade positioning, service positioning;
Brand marketing: price positioning, customer orientation, market positioning;
Third, VI design benefits
An excellent VI design system can produce a shocking visual impact in many cases! The effect it brings to enterprises is immediate. In addition to vividly expressing the concept of the enterprise, it also greatly enhances the image of the enterprise or product!
Therefore, without VI, for a modern enterprise, it means that its image will disappear in the vast sea of business, making it difficult to distinguish; It means that it is a soulless money-making machine; It means that its products and services have no personality, and consumers are indifferent to them; It means that the team collapses and morale is low.
Fourth, effective brand integration.
VI identification system is to transform the basic idea of an enterprise into a systematic visual communication form, and create a visual image consistent with the business philosophy and code of conduct of the enterprise. In the fierce competition, enterprises urgently need differentiated visual recognition to establish and maintain the image and honor of enterprises and products. The communication and appeal of VI is the most concrete and direct, which can show the basic spirit and characteristics of enterprises more clearly. According to psychologists' research, the information obtained by visual senses accounts for about 83% of the external stimuli that people receive daily. VI effect is the most direct, and projects are the most common.
Brand positioning depends on the actual performance of the product, which lies in its characteristics, quality, price, culture, aesthetics and reputation. They are the support of strong brand positioning and the internal source of brand competitiveness.
Brand core value: "Brand core value" is the soul of the whole brand, the program, center and purpose of directing all brand activities of enterprises, the main body and foothold of brand assets, and the policy of brand strategic planning, so that customers can easily, clearly and clearly identify the interests and personality of the brand and make it identify, love, buy, associate and praise.