1. What do you need for Tmall node activity planning?
1, explosion breakthrough
Quickly start the sales of a product and rank the products in the top few. When searching for keywords, buyers can see our products first, thus improving the probability of transformation and precipitation.
Boosting store sales through explosions can seize a certain traffic market in a short time, which requires high drainage optimization.
2. Benchmarking promotion
Find the target product, for example, the target product is a product model. If you have an imaginary enemy, you must quickly formulate a set of operational strategies to defeat him or grab traffic visitors.
From the perspective of high card position and differentiated selling points, differentiation can be reflected in pictures, prices and services. It should be noted that the differentiation to be emphasized at different stages is also different.
3. Intensive repurchase
If the repurchase rate of products operated by businesses is high, such as snacks and cosmetics. The operation focus is to pull the new and strengthen the old, and activate the old customers in the store to carry out multiple repurchases.
Second, what are the requirements?
1. Tmall merchants agree to abide by all kinds of activity management rules formulated by Tmall according to the actual situation of Tmall activities in Section 3.8.
2. Tmall merchants should understand the competitiveness of active goods (including style, quality, discount, price, supporting services, etc. ) will directly affect consumers' important decisions such as browsing, buying and clicking.
To this end, Tmall reminds merchants to insist on providing consumers with more competitive products and quality marketing services from the preparation to the launch of the event.
When specifying the operation strategy of the event, merchants must operate within the scope of Taobao rules, and do not violate the rules, otherwise the effect of the event will be affected.