In order to ensure a high starting point, high quality and high level of work, it is often necessary to make plans in advance. The contents of the plan are mostly related to the work of superiors and subordinates, and are generally distributed in the form of "file headers". So how do we write the plan? The following is the implementation plan of water bar marketing planning that I have compiled for you. Welcome to share.
Implementation plan of water bar marketing planning 1 1. Activity background:
Mid-Autumn Festival is the beginning of the peak season of liquor sales in the second half of the year, with the off-season as the market and the peak season as the sales volume. Therefore, the theme of this Mid-Autumn Festival is to open the market, boost sales and make a good start for the arrival of the peak season.
Second, the purpose of the activity:
Third, the activity time:
Four. Activities:
1, activity theme: full moon family reunion.
This Mid-Autumn Festival, the moon is full and people are round, and it is even more necessary to have a wine reunion. When wine meets reunion, it is time to enjoy wine.
2. Activity method
Anyone who consumes this product during the activity time can get the corresponding prize as long as one of the major series of this wine is collected.
Family series: family photo series package in designated photo studio.
Friendship series: designated photo studio friendship series package
Love series: designated studio love series package
Small family series: designated studio small family series package
3. Promotion of activities:
First, give full play to the role of POP such as posters, which are widely posted in dealers and retail terminals all over the country; The second is to make full use of TV, exhibition board advertisements and bus mobile advertisements.
The effect of verb (verb's abbreviation) activity
The winning amount of this promotion is not high, but the winning rate is high. In the atmosphere of family reunion in Mid-Autumn Festival, it will stimulate consumers' consumption, kick off the sales in peak season and lay a good foundation.
Implementation Plan of Marketing Planning of Water Bar 2 I. Preface
This water bar is an independent and innovative business entity. With the continuous prosperity of the market economy and the continuous improvement and development of China's consumption level, there are more and more consumers who need high-quality drinks in China. Therefore, it is one of the important new directions for this water bar to open up the market in the future. In order to improve competitiveness, this water bar promotes high-quality drinks especially in improving taste and strengthening nutrition, so as to win more markets.
(A) the main idea of this proposal
1, let more consumers know about our high-quality drinks and arouse their interest in buying.
2. Develop and establish new sales channels, expand consumer groups and increase sales.
3. Reduce the sales cost and save some unnecessary and wasteful sales expenses required by the traditional model.
(2) The proposed implementation period of this plan is 20XX to 20xx years.
(3) The planned budget cost is 200,000 yuan.
Second, the target market analysis
1, product analysis:
Understand the current situation, capabilities, objectives and constraints of products, and provide basis for market segmentation, target market selection and market positioning.
The personality connotation of drinks, raw materials and production links of products are guaranteed by quality and technology. Compared with the potential products, this water bar drink is made independently and of high quality, which is superior to the drinks of competitors in the same industry.
2. Market segmentation
Through market segmentation, we can make more detailed analysis, put ourselves in a favorable position, play a better promotion effect and increase the profit of water bars.
Conditions for market segmentation:
Measurability: divide different consumer groups and measure the characteristics and needs of consumers.
(2) Adequacy: Determine the level of individual price according to the size and profit of subdivided consumers.
③ Accessibility: Effective promotion for segmented consumers.
(4) Stability: the difference between consumers' needs and desires should be maintained for a long time. Therefore, the target market groups of the company's products are: fashion, white-collar workers and young people.
3, the division of market segmentation
According to the requirements of consumption for drinks, the consumers of this water bar are subdivided into:
Individual consumers-young fashion crowd (mainly young white-collar workers and young students): young white-collar workers live in fashion.
Rich income, purchasing demand and purchasing power; Young students, especially college students, pursue fashion, they can often consume independently, and they are also people with repeated purchasing needs and purchasing ability.
This market is huge and should be the main market of this water bar.
Customers in this market pay attention to the taste, price and even appearance of our drinks, and we should also pay attention to strengthening the details of the products when making drinks for the target consumers.
4, the target market range selection strategy
This water bar makes all kinds of drinks and studies and releases new flavors every year. And this water bar has a full range. So this water bar divides the main target market groups of drinks into young people, college students and white-collar workers. Moreover, these people, especially the consumers of this water bar, are people who are at the forefront of the times and are in contact with fashion.
Third, market positioning.
Implementing indiscriminate marketing strategy: we aim at the characteristics of products. Market positioning strategy
1, comparative orientation: this water bar relies on advanced technology and thoughtful service to seize consumers in the competition in the same industry.
2. Interest positioning: positioning according to the demand that the drink can meet, which can be positioned as "the taste is always there". Because consumers have a strong tendency to answer the question "What can this drink bring me", we can bring consumers a high-quality taste experience.
3. Quality/price positioning: Combining quality and price positioning, the drinks in this water bar can be positioned as "high quality and low price".
Fourth, marketing design.
(1) e-mail promotion
E-mail is one of the most effective permission marketing methods. Divided into: advertising mail, electronic magazines. The former gets the first attention by widely publishing email information; The latter obtains regular and targeted publicity effects through user permissions, which has a multiplier effect.
(2) Database strategy
Paying attention to the collection and arrangement of consumer data and interview statistics, making objective analysis and guiding consumer behavior are the core of promotion.
A. Survey: Conduct some small surveys, ask an interesting question and let visitors vote. Voters may come back tomorrow or next week to check the survey results.
B. prize-winning activities: continue to engage in some prize-winning activities. Prizes don't need to be too expensive, as long as they are slightly useful to your visitors. They will often come to see the results.
C. Quiz: There should be quizzes, and the answers will be published every week. Participants will see the correct answer.
D. news: provide news related to the theme. Most people like the latest news. If you can be their first-hand source, they will come again.
(3) word-of-mouth promotion
Through free drinks or planning new carriers, we will encourage users to follow the usual routines of word-of-mouth promotion and help us to promote word-of-mouth.
Conclusion: We also need to monitor the above marketing strategies in real time according to the actual implementation effect, and make improvements and corrections when necessary. It is believed that under the guidance of this network marketing scheme, this product and image promotion of soil and water conservation will achieve good results.
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