In order to ensure that the activities can be carried out correctly, we need to start the work of formulating the activity plan in advance. The activity plan is a written plan that clarifies the time, place, purpose, expected effect, budget and activity method of the activity. What are the characteristics of an excellent activity plan? The following is the planning scheme of catering activities (selected 3 articles) collected by me, which is for reference only. Let's have a look. Planning scheme of catering activities 1

1. Activities:

1. Visit Wangfu, eat Sichuan food and send refreshments.

during the golden week from may 1 to may 7, all guests with tickets to visit xx garden on that day will be given a cool and sweet fruit (or a cup of sour plum juice) at each table.

2. Touch the "May Day" lucky lottery.

during the golden week from may 1 to may 7, diners in xxx store can take part in the lucky draw with the statement, and any guest who draws out the words "may 1" will get a ticket to xxx garden; Any guest who draws out the words "May Day xx Store" will get a tricycle ticket to visit Shichahai Hutong.

3. The vegetable-flavored camphor tea duck is on sale at xx Hotel.

during the activities from may 1 to may 7, xxx store will limit the daily sale of 21 xxx restaurant vegetable-flavored camphor tea ducks, with the original price of 96 yuan/duck and the special price of 61 yuan/duck. During the event, there are two special dishes for guests to choose from: grilled abalone with soup at RMB 118/serving (original price of RMB 198) and 48 yuan with scallion and red ginseng/serving (original price of 88 yuan).

In addition, in order to repay consumers, during the activities from May 1 to May 7, xxx Store specially launched three packages of "Fine Sichuan Cuisine, People's Price": parent-child package of RMB 188, Happy six-person package of RMB 588, and family photo package (for 11 people) in 881 yuan.

4. Book a "Yizhizhai" restaurant for a garden tour.

during the activities from may 1 to may 7, all the guests who dine in the "yizhizhai" can visit xxx garden for free. Let the guests fully appreciate the artistic conception of "Sichuan cuisine in xx, the classic in Sichuan cuisine".

The following ways can be used to promote the restaurant on May Day:

① Customer service: confirmation message after ordering and booking, SMS reminder or address information before coming to the store.

② advertising: advertising by means of mass advertising, releasing special price information, and improving popularity.

③ holiday customer birthday care SMS: use holidays or old customers' birthdays to offer price concessions to attract customers.

④ SMS discount coupons and on-site SMS dating.

⑤ SMS introduction of service-related knowledge, for example, restaurants can introduce new dishes, special dishes and seasonal dishes to satisfy the early adopters' mentality and avoid customer loss.

⑥ On-site lottery: Guests may get price concessions or give away special dishes by sending short messages. It can not only improve the interest of guests, but also obtain a large number of customers' mobile phone numbers, which will become the goal of future publicity services.

2. Analysis of market environment:

The business opportunities of the May Day catering festival are obvious, and many wedding banquets, birthday banquets, family banquets, etc. will be held during this period: First, it is rare for relatives and friends to get together during the small holiday.

Second, it is in the spring season, and the demand for travel is strong. The mobile consumption of tourism will also bring a lot of space to the catering market! Catering activity planning scheme 2

1. Activity purpose:

1. In order to thank new and old customers for their strong support to our hotel all the time, we will use the favorable business opportunities of New Year's Day and New Year's Day to give back to our new and old customers, so as to stimulate them to continue spending, so as to achieve the stable growth of our hotel's turnover and finally achieve better profit objectives.

second, the activity time:

January 1, 21xx

third, the activity place:

Chinese and western restaurants and guest rooms

fourth, the theme slogan:

Meet at 21xx, meet at Regent

fifth, the activity content:

(1) Western food:

.

2. Customers who spend all of 311 yuan at one time on New Year's Day will be given a single breakfast coupon for western food.

3. Customers who spend all of 611 yuan at one time on New Year's Day will be given a coupon (with this coupon, they can get a 61% discount on the retail price).

(2) Chinese food:

1. All customers who consume Chinese food on New Year's Day will be given an Olympic commemorative card.

2. Customers who spend money in the Chinese restaurant on New Year's Day will receive a western breakfast coupon when they spend money in 511 yuan at one time.

3. If the private room spends over RMB 1,111 at one time, a cash coupon with a face value of RMB 1,111 will be given (this cash coupon can be spent in any business area of the hotel).

4. If you spend at least XX yuan at one time on New Year's Day, you will be given a VIP card.

5. On New Year's Day, if you spend RMB 3,111 on Chinese food at one time, you will be given a standard room for one night.

(3) Guest Room:

1. Every guest who stays in the guest room on New Year's Day will be given an Olympic commemorative card.

2. Individuals staying in rooms on New Year's Eve will be given a 21% discount on the retail price, and a fruit basket and an early meal coupon will be given.

3. If you open 8 rooms at one time on New Year's Eve, you will be given a ticket for the 21xx Shanghai World Expo.

VI. Venue layout:

1. Hotel periphery:

(1) Green plant area directly opposite the gate, countdown to the 21xx Shanghai World Expo.

(2) Red lanterns are hung at the front door of the hotel and the side door of western food to set off the festive atmosphere.

(3) The decoration of "Happy New Year's Day" is made directly opposite the hotel gate.

2. Lobby:

(1) There are three "X" exhibition stands in the lobby of the hotel (one for the 21xx World Expo schedule and one for the whole event). )

(2) On the basis of the original Christmas House, it is decorated with "Haibao" (Haibao of Expo 21xx) and related ornaments.

VII. Division of responsibilities and completion time:

1. Chief Commander: General Manager X 2. General Executive and General Coordination: General Manager X

3. Layout (completed on February 28th, 21xx): Marketing Department, with the cooperation of all departments

4. Planning and publicity (completed before October 31th, 21xx): Marketing Department is responsible for all kinds of advertising.

VIII. Purchase list of goods:

1. Several Haibao;

2. Some World Expo souvenirs;

3. A number of Expo tickets (to be booked in advance);

4. Three "X" stands;

5, a cloth label;

6. Color leaflets

9. Expense budget:

1. Haibao is about 651 yuan;

2. Some Expo souvenirs are about 1,111 yuan;

3. Some Expo tickets are about 3,111 yuan;

4. Three "X" stands are about 181 yuan;

5. Deploy a treaty, 71 yuan;

6. Color leaflets are about 551 yuan.

total: 5,451 yuan catering activity planning scheme 3

1, activity purpose

Through the analysis of the business situation and surrounding environment of this western restaurant, we must first make clear what problems we hope to solve through the Qixi marketing activities. Is it to quickly enhance the popularity and brand image of western restaurants? Or is it mainly to promote sales? Different direct purposes will lead to differences in the theme and details of the event.

according to the analysis of the general industry situation, the catering industry is not worried about having no guests at home during the festival period. For the middle and high-end western restaurants, I think it is more important to create a good image and consumption atmosphere of the restaurant through the analysis of the target consumer groups (mainly 21-41-year-old groups) and the packaging of the event theme and the promotion in advance, so as to attract the attention of the target groups in advance. Simply put, it is how to better, more and more accurately grasp the target customer base before the festival to ensure the sales during the festival.

2. Refine opinions

Attracting more audiences' attention is the key to this marketing activity, and no matter what form the event is implemented, it must be very attractive; No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to grasp the target audience.

strategy introduction

1), target audience analysis of western restaurants

Considering three questions, who will go to middle and high-end western restaurants for consumption? How do they spend? What are the expectations in the process of consumption?

Mid-to-high-end western restaurants have gradually become an ideal place for people to make friends, have business talks and get together. Besides consuming meals, consumers pay more attention to the environment and atmosphere. This group of people have established values, love life, have certain opinions and tastes, and they pay more attention to spiritual enjoyment besides the product itself.

according to the marketing background of Qixi Festival, we will target the middle and high-end people aged 21-41.

When they eat in a restaurant, they not only want delicious food, but also pay attention to value-added factors such as environment, atmosphere and culture.

Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there any discount? What spiritual benefits did it bring to them?

2) How to attract them?

because the positioning of the festival makes it cultural, how can we hope the attention of the target group? During the activity, the high-end and unique image of the western restaurant was established with packaging full of Qixi cultural atmosphere; In order to meet the needs of the target audience, creative activity themes detonate the market; Visible discounts attract more target groups to join.

3) Differentiated highlights of marketing activities

Hold a bachelor party for single customers aged 21-41. Taking "Perfect Encounter, Expanding Friends Circle, Finding a Partner" as the gimmick, we will not only meet the needs of single people to make friends, but also attract more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

for couples aged 21-41, hold a couple party. Take the wedding anniversary and love anniversary as an opportunity to attract the target group to come to the store for consumption.

4), communication planning

The publicity posters of the activities are scattered, and the areas are located in office buildings, shopping malls and downtown areas, mainly targeting the target groups of 21-41 years old.

the advertising campaign of the day created momentum.

during the event, vouchers were distributed in abundance.

5) where is the profit of western restaurants?

① The form of consumption vouchers during the activity continues to lengthen the hot-selling cycle of western restaurants. Not only improve the daily sales of the restaurant, but also ensure its periodic high sales.

(2) increase the sales volume in the store with theme activities.

Part III Activity Planning

Theme Interpretation: Western restaurants, Valentine's Day and tasteful men and women seem to be three roles that are closely linked by nature. As a marketing activity of Chinese Valentine's Day for middle and high-end western restaurants, it is necessary to have both substantial profit-making promotions and promotional concepts that can meet the needs of target consumers psychologically and spiritually.

the theme concept of this activity is based on "breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanities and making friends in ordinary life. Therefore, the theme of "looking for a more beautiful you" is drawn up. One is to point out the basic elements such as the background and time of the activity literally, and the other is to meet the psychological desire of the target group as a gimmick, so as to achieve the purpose of attracting consumers' attention.

3. Activity positioning and tonality

Tonality: Style, culture and fashion are extensive

Positioning: a marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, which is aimed at middle and high-end consumers aged 21-41.

4. Activity form

If the consumption reaches XX amount, the voucher will be refunded → the sales cycle of this western restaurant will be extended by intuitive profit promotion.

theme activities at night → set off the audience, create news topics and expand popularity.